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to drive sales by inducing fears of social consequences associated with the condition that the product claims to address. However, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.
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Shampoo Brand" of shampoo, and it was noted that "o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo. The brand has long been marketed under the
385:(2014), p. 210: "When Head & Shoulders dandruff shampoo is advertised with the theme "You Never Get a Second Chance to Make a First Impression", the audience realizes that Head & Shoulders could spare them the embarrassment of having dandruff".
398:(2005), p. 73: "Procter & Gamble had seen the same thing happen with its Head & Shoulders brand. Did consumers really need 31 varieties of anti-dandruff shampoo?"
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and used the slogan "The
America and World's No. 1 Shampoo". The active anti-fungal ingredient in Head & Shoulders is
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This article is about a brand of shampoo. For the body parts of the same name, see
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Brand
Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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Rising Tide: Lessons from 165 Years of Brand
Building at Procter and Gamble
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Rising Tide: Lessons from 165 Years of Brand
Building at Procter and Gamble
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372:(1982), Volume 17, Issues 8-13, page 186.
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423:Official Website English-United Kingdom
321:. Harvard Business Press. p. 423.
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227:on January 1, 1961 based in
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911:Procter & Gamble Korea
468:Official Website Indonesia
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370:Marketing & Decisions
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931:Villarriba and Villabajo
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495:Official Website Vietnam
350:"OUR ACTIVE INGREDIENTS"
69:summarize the quotations
584:William Cooper Procter
285:Harvard Business Press
191:Official Website (USA)
154:; 63 years ago
38:. For other uses, see
728:Head & Shoulders
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201:Head & Shoulders
152:January 1, 1961
133:Procter & Gamble
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559:Norman R. Augustine
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62:too many quotations
957:Hair care products
854:The Art of Shaving
574:Lynn Morley Martin
237:selenium disulfide
40:Head and shoulders
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589:John F. Smith Jr.
328:978-1-59139-147-0
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233:piroctone olamine
215:and non-dandruff
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353:. Retrieved
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332:. Retrieved
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113:Product type
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67:Please help
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753:New Chapter
599:Meg Whitman
569:A.G. Lafley
394:Matt Haig,
85:August 2024
946:Categories
889:Port Ivory
798:Seven Seas
264:References
159:1961-01-01
149:Introduced
77:Wikisource
869:Chemicals
864:BeingGirl
768:Old Spice
748:Mr. Clean
229:Manhattan
170:Worldwide
73:Wikiquote
60:contains
906:Tyneside
894:Pringles
709:Gillette
629:Ambi Pur
248:Dandruff
246:and Non-
244:Dandruff
213:dandruff
211:of anti-
122:dandruff
118:dandruff
36:Shoulder
884:PG Tips
842:Related
833:more...
813:Swiffer
783:Pantene
778:Pampers
699:Febreze
659:Charmin
614:Current
253:tagline
217:shampoo
205:H&S
185:Website
167:Markets
157: (
139:Country
124:shampoo
818:Tampax
793:Secret
773:Oral-B
649:Bounty
639:Aussie
624:Always
616:brands
540:People
334:May 7,
325:
300:May 7,
291:
120:, non-
879:MDVIP
828:Vicks
808:Scope
803:SK-II
788:Puffs
733:Ivory
723:Gleem
694:Fairy
689:Dreft
684:Downy
664:Cheer
654:Braun
634:Ariel
209:brand
129:Owner
116:Anti-
823:Tide
763:Olay
743:Luvs
704:Gain
674:Dawn
644:Bold
357:2019
336:2013
323:ISBN
302:2013
289:ISBN
34:and
32:Head
738:Joy
679:Daz
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