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to create
Special Delivery, a program that supports expectant mothers in the military. Murkoff has hosted more than 200 Special Delivery baby showers for more than 25,000 military mothers, both in active duty and as spouses, around the world. The showers were held virtually during the early period of
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In 2015, The What to Expect
Project debuted the social media advocacy campaign #BumpDay with founding partners International Medical Corps, 1,000 Days and the United Nation Universal Access Project. This campaign celebrates baby bumps and healthy pregnancies around the world, while raising awareness
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mothers, and rural mothers living in maternity care deserts in the U.S. Bump Day invites mothers and others to post photos of their baby bumps (past or present) on
Instagram and Twitter while sharing messages of support for each other. The campaign has been shared by influential figures including
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Special
Delivery Dad's Edition showers — also hosted by Murkoff — celebrate military expectant fatheres at bases around the world. Murkoff advocates for military mothers, maternal health in the military and the wellbeing of military families, and has brought several pieces of legislation to the
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The What to Expect
Project is a nonprofit organization dedicated to helping mothers in need have healthy pregnancies, safe deliveries and healthy babies. Its program Baby Basics includes a culturally appropriate, research-based low-literacy pregnancy guide, supportive curriculum and training for
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Award, which recognizes contributions to
American families, and has been inducted into the Books for a Better Life Hall of Fame. In 2015, she received the International Medical Corps Humanitarian Award, and in 2021, she and her husband were honored with the Jhpiego Visionary Award.
343:. WhatToExpect.com has 20 million users, with an average of 800,000 new posts each month, a new post every two seconds, and the average user visiting 14 times a month. The app offers weekly content and videos by Murkoff, and she also answers questions daily on
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which were enacted into law, including the Doulas Under
Tricare Bill. On June 23, 2022, the Murkoffs received the Elizabeth and Zachary Fisher Distinguished Civilian Humanitarian Award for their support of military families. They were nominated by the
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about the need for more equitable maternal health care both in the U.S. and globally. Since 2020, #BumpDay has focused efforts on reversing escalating rates of maternal mortality and widening gaps in care for Black mothers,
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health care professionals and staff in clinics, and is available in
English, Spanish and Chinese; it has been distributed to over 900,000 expectant at-risk mothers and babies. The Project also partnered with the
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during her first pregnancy, when she couldn't find answers to her questions in books she consulted. Hours before having her daughter Emma, Heidi delivered the proposal for a pregnancy guide.
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has printed more than 22 million copies as of June 2023. Currently in the 20th printing of its 5th edition, it became the longest-running title of all time on
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to discuss issues that impact mothers and families, including maternal healthcare, mental healthcare, family leave, and family planning. She works with the
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named it one of the most influential books in a quarter century — also reporting that it is read by 93 percent of women who read a pregnancy book.
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In 2005, Murkoff expanded the What to Expect (WTE) brand online with WhatToExpect.com, which registers over 60% of
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books have sold more than 42 million copies worldwide and are published in 38 countries and in 44 languages.
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She is also the creator of WhatToExpect.com and founder of the What to Expect
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In 2013, Murkoff, her husband Erik and the What to Expect Project partnered with the
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The What to Expect Project has expanded its mission globally, including to
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from the article and its talk page, especially if potentially
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Substance Abuse and Mental Health Services Administration
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National Defense Authorization Act for Fiscal Year 2021
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most influential people. She has also been honored by
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pregnancies and is the #1 rated pregnancy app on the
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607:with the
349:Instagram
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210:Parent(s)
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345:Facebook
183:American
65:libelous
450:Jhpiego
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