200:, Canada. In early 2004, Groote was approached to help grow the company to the next stage. Groote, a former geneticist, had moved to Vancouver to work with small start up companies in the life science sector. She saw a strong potential for growth in Holeys and became a partner and an Angel Investor. In late 2004, she purchased the company. At this time, Holeys had annual revenues of just under $ 60,000. The company has since grown exponentially to become a multimillion-dollar company that sells their shoes in more than 40 countries worldwide.
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Holeys began as a small company operating out of a residential garage in
Vancouver in 2002. The company was started by Groote’s neighbour, a serial entrepreneur who successfully introduced the original foam shoes into
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in the United States of
America. In addition to their international humanitarian efforts, Holeys contributes to North American children's charities including First Steps Canada.
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is a privately held
Canadian company that manufactures and distributes injection foam molded footwear and other lifestyle products made from
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Holeys has become known for its donations to charitable organizations around the world. In 2007, Holeys partnered with
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and has been profiled in numerous business journals for her success in growing the business to an international level.
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Hot 50 list for 2006, with a two-year growth of 6,500%. Joyce Groote, CEO & President, was a finalist in the 2007
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to provide 100,000 pairs of shoes worldwide to people in need. This was the largest single donation in history for
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261:"Geneticist Puts Down New Roots", Business Edge News Magazine, October 19, 2007
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275:"Helping Soles in Need", Style Magazine, April May June 2007, p. 12
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243:"Growth Becomes Her", Profit Magazine, October 2006
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252:"Runners Up", BC Business, October 2007, p. 67
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