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Jersey
Network, a New Jersey State Authority, and President of the NJN Foundation, which raised money for New Jersey Public Broadcasting, Blumenthal wrote and lectured about the need for new, more contemporary public television models. Previously, Blumenthal was a senior vice president at Bertelsmann (Direct Group), responsible for integration of CDNow, Napster, and record club operations; a senior vice president at CDNow, responsible for media, business development, marketing, and other customer-facing activities; senior vice president of KidSoft, Inc, which provided children and parents with a safe entry in the new personal computing space; and president of Glow in the Dark Productions, a television program supplier in New York City.
258:; and high-profile products suitable for mall store sale with celebrity biographies. For Wiley, he developed and produced a product line for sophisticated business customers; topics included personal finance, creativity and innovation, power and authority, and high-level corporate strategy. Some of these projects resulted in books series, notably The Portable MBA series. As additional storage capacity became available, book and software publishers developed more sophisticated educational games. For
401:, its first half hour series, developed by Joe DaVola, Lauren Corrao, Michael Duggan and Blumenthal, who appears on the program's credits as "high-priced consultant." International game show formats were emerging as a more modern business, so Blumenthal formed Ashton-Mist Productions with former NBC international marketing executive Gary Wald, resulting in a British series on ITV based upon digital manipulation of images called
482:
throughout the week, similar to the format originally developed for MTV. MiND programs emphasize learning about a wide range of topics, and also emphasize positive aspects of community building. Over 1,000 people have attended MiND's production Boot Camps; some of them have submitted MiND programs currently on the air. The service is also seen in the New York City market, and on the nonprofit organization's internet site.
312:), CDNow developed plans to become "the MTV of the internet"—with an emphasis on music industry news, artist interviews, internet radio, and video documentaries about music and musicians. Blumenthal was hired as the executive in charge of the new effort, which eventually expanded to include advertising, business development, public relations, promotion, record company relationships, artist relations, and projects with
25:
570:/ Billboard Books. Branded for Life examines the role of marketing in daily life, and the sometimes detrimental combination of belief systems, government regulations, corporate activities and the power of brands. The Creative Professional is a business book for the 1 in 30 Americans who earn a living in a creative profession. Both were published by Emmis Books.
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Within the public television industry, and the commercial media industries, Blumenthal's efforts have focused on reinvention and new opportunities based upon new technologies. As CEO of MiND, he demonstrated the viability of a low-cost, high-impact public media operation. As
Executive Director of New
249:
In the 1980s, many media companies were beginning to explore the potential of new technologies. The popularity of portable audio devices resulted in a new form of publishing: adaptations of books on audiotape. As head of marketing for Warner Audio
Publishing, the company established learning products
453:
In 1997, Blumenthal and
Calderwood established a new television production company in New York City called Glow in the Dark Productions. Partners included former Carmen Sandiego head writer Charles Nordlander and former Carmen producer Lynn Kestin, along with former Where in Time Is Carmen Sandiego?
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series, published by Warner Books under the Great
American History Quiz title. Four genre-specific books, The CD Listener's Guides to World Music, Classical Music, Jazz, and Blues, were published by Billboard Books. The Complete Time Traveler: A Tourist's Guide to the Fourth Dimension, was written
360:
As the new home video business emerged, new production and distribution opportunities emerged. It was now possible to develop a program for a very specific special interest audience, with targeted sponsorship and targeted distribution. One early example was The World's
Greatest Photography Course,
328:
Early work as a television producer resulted in various series for Warner and its QUBE network, including a popular movie game show, Screen Test. As
Showtime attempted to compete with fast-growing competitor HBO, the U.S.’s second largest pay TV network invested in entertainment specials and the
481:
Since 2005, Blumenthal has served as CEO for
Independence Media, a Philadelphia-based public television operation that is among the few unaffiliated with PBS. In 2008, Independence Media introduced a new service, MiND: Media Independence. The service is based upon 5-minute programs in rotation
206:. The venture focused on two key developmental areas: new cable television channels; and the development of interactive television. Although several new cable television channels were contemplated, three channels were developed: a music channel for teenagers that became
422:, Pittsburgh. Based upon the computer game published by Broderbund, the series presented three "gumshoe" contestants in a fantasy detective office, attempting to track down animated gang members who stole, for example, the Eiffel Tower. The cast included Greg Lee,
293:(subsequently acquired by Hearst), children and parents were encouraged to explore new learning software and the emerging online environment through a magazine, a club membership, and samples of software that could be used on then-new personal computers.
230:. For the interactive television effort, Blumenthal developed and produced interactive games (based upon an interactive console developed by Warner's technology group and Pioneer Electronics); including the first interactive game show,
173:
A college assignment resulted in an extensive, unpublished encyclopedia of rock music, which provided access to the record industry. He became a publicist at Warner Bros. Records' New York City office, and a music journalist for ROCK,
454:
producer
Shirley Abraham. The company produced seven specials for The History Channel under the umbrella title: The Great American History Quiz, featuring nearly 200 celebrities including Bill and Hillary Clinton,
591:
539:. The column reported and commented on consumer electronics products, music, photography, digital literacy, and changes in the media landscape. The column appeared regularly in over 100 newspapers, including the
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By the mid-1980s, new cable networks were sufficiently well-established to support original half-hour series. For
Nickelodeon, this path began with Scholastic Productions and Blumenthal for a series called
430:. The series was developed and produced by Blumenthal, and co-developed with writer Dorothy Curley and director Dana Calderwood. He also supervised production, and served as story editor, for
296:
By the late 1990s, new media investment had shifted from the CD-ROM and online service business to internet sites. Partly as a result of its acquisition of competitor Music Boulevard,
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with Dorothy Curley and Brad Williams, and was among the first illustrated books to be produced with desktop publishing software (Aldus PageMaker, later reworked as Adobe InDesign).
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He is the author of more than twenty books about media and culture, including This Business of Television, with attorney and law professor Oliver Goodenough, published by
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369:, distributed not through the new home video stores, but through established camera stores—a new idea in the 1980s. Another was the baseball documentary,
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producer Norm Blumenthal, and the grandson of radio and music retailer Harry Blumenthal. He is best known as the co-creator and producer of the
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project, he developed the first on-line service for children, and a personal finance service for adults with Money magazine. With
262:, Blumenthal developed a computer game to demonstrate the cooperative thinking skills provided by various parts of the brain. For
107:
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466:, Pressure Cooker and Taste Test; one series for HBO Family, 30x30 KidFlicks; several pilot programs including work for
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to develop a rich interactive version of the popular illustrated children's book, Whatley's Quest, and with
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142:
is an American television and new media producer, author, educator, and executive. Born and raised in
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in the reinvention of interaction between young students and dictionaries; the resulting work was
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had emerged as the leader in the music retailing vertical. Encouraged by an upcoming merger with
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In the 1990s, technology and industry demand shifted to richer interactive works. He worked with
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814:"This Business of Television by Howard Blumenthal and Oliver Goodenough - Book"
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242:. Blumenthal also coordinated efforts between QUBE and new Warner acquisition
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333:, a musical whose lyrics were written by inner-city children, presented by
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320:, and other partners. Subsequently, CDNow was acquired by Bertelsmann.
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re-staging of Broadway shows. Completed works in this domain include
182:. He worked on the production and research staff of ABC game shows,
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Blumenthal was an active magazine writer, with work published in
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337:; The Passion of Dracula; Spectacular Scandinavia!, featuring
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from the article and its talk page, especially if potentially
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From 1990 until 1994, Blumenthal served as project lead for
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180 page analysis and recommendations for public television
474:, and a syndicated series for Universal Television called
254:; penetration into the emerging young adults market with
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645:"CDnow, N2K strike first note after merger - CNET News"
190:, writing questions for the later about popular music.
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He is the co-author of several books, based upon the
202:initiated a new venture in cable television called
146:and nearby suburbs, he is the son of author and
668:. Bertelsmann.com. 2000-07-20. Archived from
8:
692:"TELEVISION; The Case of the Game-Show Ploy"
353:Chamber of Horror & Illusion, hosted by
56:about living persons that is unsourced or
397:. For MTV, the 24/7 format was broken by
127:Learn how and when to remove this message
690:Rabinovitz, Jonathan (6 October 1991).
615:
606:, and other colleges and universities.
16:American television producer and author
798:: CS1 maint: archived copy as title (
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411:Where in the World Is Carmen Sandiego?
214:; and a movie channel to compete with
163:Where in the World Is Carmen Sandiego?
739:"Public television disintermediation"
281:'s Dictionary for Kids, published by
7:
586:Blumenthal has been affiliated with
442:technology, featuring the voices of
592:Annenberg School for Communication
365:Camera Corp. with assistance from
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486:Corporate strategy and innovation
210:; a channel for children called
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666:"Bertelsmann SE & Co. KGaA"
285:. As Editor-in-Chief for a new
476:Crossing Over with John Edward
1:
889:American television producers
438:, produced by using then-new
34:biography of a living person
837:. Bizjournals. 8 March 2006
718:"Mind - Media:Independence"
563:, and many Gannett papers.
61:must be removed immediately
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859:Businessofdesignonline.com
835:"Emmis Books closing down"
816:. Random House. 2006-03-01
624:"iTV | Warner's QUBE"
596:University of Pennsylvania
434:'s first original series,
232:How Do You Like Your Eggs?
884:American chief executives
743:Technology360.typepad.com
537:United Feature Syndicate
304:(a record club owned by
598:, and lectured at MIT,
560:The Cincinnati Enquirer
554:St. Louis Post-Dispatch
535:syndicate and then for
414:, produced for PBS by
48:Please help by adding
588:New School University
200:Warner Communications
436:The Moxy Pirate Show
264:The Learning Company
54:Contentious material
331:The Me Nobody Knows
76:"Howard Blumenthal"
697:The New York Times
532:The New York Times
372:The Boys of Summer
228:Glenn Gordon Caron
604:Temple University
600:Drexel University
542:Chicago Sun-Times
462:; two series for
444:Bobcat Goldthwait
256:Sweet Valley High
224:The Movie Channel
140:Howard Blumenthal
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747:. Retrieved
745:. 2011-04-11
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722:. Retrieved
720:. Mindtv.org
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701:. Retrieved
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674:. Retrieved
670:the original
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568:Random House
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508:Stereophile
394:Double Dare
351:Richiardi's
306:Time Warner
236:Bill Cullen
212:Nickelodeon
169:Early years
873:Categories
841:2013-09-03
820:2013-09-03
784:17 January
771:mindtv.org
749:2013-09-03
724:2013-09-03
703:2013-09-03
676:2013-09-03
651:2013-09-03
630:2013-09-03
610:References
526:Crawdaddy!
456:Hank Aaron
428:Rockapella
403:Perception
377:Roger Kahn
324:Television
314:Oldsmobile
287:CompuServe
234:hosted by
180:Crawdaddy!
87:newspapers
582:Education
460:B.B. King
367:AgfaPhoto
283:Mindscape
198:In 1976,
194:New media
39:citations
794:cite web
502:TV Guide
216:Showtime
160:series,
156:winning
65:libelous
472:Cinemax
468:TV Land
363:Minolta
291:KidSoft
222:called
101:scholar
590:, The
458:, and
426:, and
349:; and
176:Circus
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244:Atari
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470:and
446:and
420:WQED
416:WGBH
341:and
339:ABBA
310:SONY
308:and
218:and
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