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The company has won various awards for its polling work, including both the
Innovation in Research Methodology 2013 and the Market Research Society Silver Medal for Best Paper in the International Journal of Market Research (IJMR) 2013, won by Martin Boon" for his paper Predicting Elections - a
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When ICM was initially established, the initialism represented "Independent
Communications and Marketing". However, the full name was never used in practice, with the company simply being known as "ICM". It was founded by three people: Nick Sparrow, who reinvented opinion polling after the 1992
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Wisdom of Crowds
Approach"; Nick Sparrow won the silver medal in 2007 for "Developing reliable online polls" and with John Turner in 1995/96 for "Messages from the spiral of silence: developing more accurate marketing information in a more uncertain political climate".
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polling miss to common acclaim, Steve Parker who focused on retail research, and Kate Turner, who conducted IT and telecoms research. All founders joined from
Marplan, a market research company that ceased to exist just before ICM being set up.
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published the research conducted by ICM, in addition to other polling firms, as part of its "poll tracker" in the lead-up to the vote which resulted in
Scotland remaining part of the UK.
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FieldworkUK was set up as a face-to-face interviewing operation in 1999, followed by ICM Direct for telephone (and later, online data collection) in 2001.
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ICM was sold to
Creston Plc in 2008, after which the three founders left the business.
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ICM was involved with the polling of the
Scottish constituency in regard to the
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company that was founded in 1989. ICM is a subsidiary of
Creston Insight, a
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In 2014, research papers cover topics such as business banking,
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ICM conducted polling research for media publications such as
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ICM Research re-branded in
November 2014 to ICM Unlimited.
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Like all other polling companies, its prediction of the
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212:rather than the outcome of a 7-point lead for the
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322:"MRS Medal Papers | Market Research Society"
208:was wrong, predicting a 1-point victory for
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19:(now known as Walnut Social Research) is a
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151:Learn how and when to remove this message
234:that occurred on 18 September 2014. The
373:. Creston Insight. 2014. Archived from
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281:Political Research: An Introduction
453:. You can help Knowledge (XXG) by
397:"Scottish referendum poll tracker"
264:. 14 December 2011. Archived from
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515:1989 establishments in England
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232:independence referendum poll
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283:. Routledge. p. 50.
299:British Polling Council
279:Harrison, Lisa (2001).
29:British Polling Council
21:public opinion research
320:Limited, AMA DataSet.
530:English company stubs
206:2015 general election
191:2010 general election
295:"Officers / Members"
178:The Sunday Telegraph
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31:under its new name
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301:. June 2014
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