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the deployment of a nationwide fiber optic network that replaced satellites as the basis for ISACOMM's services. In a series of M&A transactions, ISACOMM was pooled with US Telecom (which United
Telecom separately acquired) and GTE's Sprint into a transitional joint venture between United Telecom and GTE known as US Sprint. ISACOMM became the National Accounts Division of US Sprint. Several years later, United Telecom acquired GTE's stake in the joint venture and adopted the Sprint name for the parent corporation.
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then leased ports on those earth stations to individual corporations. Thus, ISACOMM was an aggregator of traffic for SBS; at one point, ISACOMM was the second largest customer of SBS. For calls that terminated off the SBS network, ISACOMM provided seamless interconnect with local telephone companies and, where necessary,
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In 1981, United
Telecommunications, Inc. of Westwood, Kansas (United Telecom) acquired ISA, including its majority ownership of ISACOMM. United Telecom was developing its strategy to evolve from a local telephone company into a major player in the long-distance market. This strategy ultimately led to
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by installing videoconferencing rooms around the country, initially using the SBS network for connectivity and subsequently using its own earth station network. ISACOMM engineered each room and provided a centralized reservations facility. These videoconference rooms could be reserved by corporations
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The original target market for ISACOMM was the insurance industry, with whom the ISACOMM management had strong connections arising from the history of ISA. However, ISACOMM quickly pursued the
Fortune 500 (except for those corporations who were large enough to be served directly by SBS). ISACOMM did
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ISACOMM's business plan was to buy long-distance voice and data services from SBS in bulk and to resell the services to corporations whose networks were not large enough individually to justify their own SBS earth stations. ISACOMM contracted with SBS for earth stations around the United States and
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ISACOMM began as a concept within
Insurance Systems of America (ISA), an Atlanta company founded in 1970 to write and license applications software for the insurance industry. Sensing an opportunity in the telecommunications market, ISA created ISACOMM in 1978. Several insurance companies took
115:. Tandem systems were originally bought by ISACOMM to power a transaction routing service that connected insurance companies with independent insurance agents, an early form of electronic commerce. ISACOMM was a reference account for Tandem in the telecommunications sector.
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minority ownership positions in ISACOMM, but ISA retained majority ownership. The founders of ISACOMM were
Richard C. Smith, an executive from ISA, and Kenneth H. Crandall, a principal in the creation of
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ISACOMM operated its own "back office" for customer billing and network analysis. The back office was unusual in that it relied almost completely upon systems from
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services. The company was also a pioneer in shared tenant services, by which a commercial landlord includes telecommunications services in its lease package.
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Customers of ISACOMM understood their relationship to be with ISACOMM, not SBS. As an interstate carrier, ISACOMM was subject to regulation by the
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and had to file its own tariffs, although progressive deregulation of the industry made the tariff process increasingly irrelevant.
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ISACOMM's principal competitor was AT&T. The success of ISACOMM in winning customers away from AT&T, at the same time that
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and Sprint were doing likewise, provided confirmation that open competition in the long-distance market was viable.
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27:. It was the first telephone company to offer a virtual network service to corporations and the first to offer
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http://networx.sprint.com/content/pdf/redactedContract/EV1_06_6.3_Video_Conferencing_Services.pdf
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48:(SBS). Smith and Crandall were ISACOMM's CEO and CTO, respectively. Smith later became CEO of
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Teleconferencing technology and ... - Christine H. Olgren, Lorne A. Parker - Google Books
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to extend the videoconferencing capability over international circuits.
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Virtual networks: a buyer's guide - Daniel D. Briere - Google Books
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Beyond voice and data services, ISACOMM became a leader in
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Olgren, Christine H.; Parker, Lorne A. (2007-12-07).
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127:Sprint subsequently merged with Nextel to become
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148:Briere, Daniel D. (2008-07-01).
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135:References
87:Technology
119:Evolution
64:Marketing
50:Telcordia
39:Formation
194:Archived
58:AT&T
31:-based
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