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and came in and ordered trunks like them. Nearly every member of the club who rowed had a pair. Later on, this same member came to me and asked if we could not make him a bathing suit of the same material ... a suit was made for him and he went to the ocean to bathe in the cold water. When he came back, he came into the store and told us that it was heavy and one could not swim well in it, but that he was well satisfied because it was so much warmer than any suit that he had ever had before and that it made ocean bathing a pleasure. ... this experience gave us the idea that a bathing suit made of this stitch, only in lighter weight, would be an excellent garment. We discussed this between ourselves and decided that we would order a needle bed for our sweater machine that would be fine enough to knit a rib-stitch bathing suit in a weight that would be comfortable. Roy, Carl, Joe Gerber and I were constantly in the water those days, either in the Y.M.C.A. swimming pool or in the river and we began to experiment for our own use on swimming suits made of this fine elastic fabric. We soon developed a suit which we found was the most excellent garment for swimming that we had ever seen.
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were suggested to us by our friends, but neither of us was willing to use our own name because it did not sound right to us ... Combinations were also suggested; one I remember was "Jan-Zen" or to be used without the hyphen, "Janzen. " Another was "Portknit". Up to the very last minute no one could decide to use either of the names suggested, so one day shortly previous to the time Mr. Gerber brought over his proposed advertising program, I was in his office to order stationery which needed to be printed at once, as we had waited as long as possible to make a decision on the trademark before printing new stationery. After a short conference I gave him the order to go ahead and print the stationery using the
Jantzen trademark on all of it. The name of the company of course was not affected, being Portland Knitting Company making Jantzen trade-marked merchandise.
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come in contact with all kinds of advertising of these garments, which consisted then entirely of newspaper advertising by retailers, or trade paper advertising by manufacturers. So we are certain the name "swimming suit" was never used in advertising. Mr. Dodson was manager of the
Broadway retail store at the time, and I remember distinctly the twinkle in his eye as he suggested the use of the name in our advertising. So from 1921 we discontinued the use of the name bathing suits and used swimming suits in all our copy. Since then many manufacturers throughout the world have advertised swimming suits in place of bathing suits.
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239:, United States. The brand name later replaced the name of the parent company that manufactured the branded products. The brand featured a logo image of a young woman, dressed in a red one-piece swimsuit and bathing hat, assuming a diving posture with outstretched arms and an arched back. Known as the Jantzen "Diving Girl", the image in various forms became famous throughout the world during the early twentieth century.
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Carl
Christian Jantzen and brothers John A. Zehntbauer and C. Roy Zehntbauer founded the Portland Knitting Company, the predecessor of Jantzen Inc., in January 1910, in Portland, Oregon. It was a small knitting concern located in downtown Portland, and they produced sweaters, woolen hosiery and other
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After weeks of discussion and searching for a name which we could use as a trade-mark, we were unable to agree upon any of the many names which were submitted to us. We were using the brand P.K. at the time, the initials of the
Portland Knitting Company ... Both the names Zehntbauer and Jantzen
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Throughout the 1970s and 1980s, Jantzen recognized that working women wanted attractive beachwear for weekends and vacations. In some resort areas, swim separates, cover-ups, and ankle-length beach skirts completed many swimsuit ensembles. Jantzen began to work with nylon and spandex to add stretch
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I waited on him and took his order for these rowing trunks, to be made of a stitch like that of a cuff of a sweater so that they would stay up without a drawstring. After he tried them, he liked them so well that he came back for another pair and other members of the club heard about them, saw them
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In 1919 and 1920, we advertised
Jantzen bathing suits. It was not until 1921 that Mr. Dodson first conceived the idea of using the name "Swimming Suit" instead of bathing suit. Up to this time we had never heard the name "swimming suit" used, and we had been selling bathing suits for years and had
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in 1923. Over the years, the stockings and stocking cap were dropped, and in the late 1940s, the suit became strapless. The whole design was modernized again in the 1980s. The Diving Girl remains a recognized international brand and is one of the longest lived
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in 1986. This acquisition was a disaster for
Jantzen and led to its demise. In 1995, the company dropped the production of menswear to concentrate on women's apparel, returning to its roots in swimsuits. In 2002, the Jantzen trademark was purchased by
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During the inter-war years of the late 1920s and early 1930s the company established overseas manufacturing facilities and sales teams, notably in Europe. By 1932, Jantzen was reportedly the seventh most known trademark in the world.
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knitted goods in the upstairs space, and sold them in the retail outlet downstairs. Carl
Jantzen died from a heart attack on May 30, 1939 while passing through Sherman Hill, Idaho returning from a round-the-world tour.
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Jantzen's Diving Girl was designed by Frank and
Florenz Clark. She first made her appearance in advertisements in 1920, wearing a daring red suit, stocking cap and stockings, and first appeared on Jantzen
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It was around this time that the company started to promote the idea of the swimsuit, as opposed to the bathing suit, and the tag-line "The Suit That
Changed Bathing to Swimming":
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that holds shape. Jantzen also introduced a
Trikini, combining a string bikini worn underneath a lacy, semi-transparent maillot.
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Following World War I, a national advertising campaign was launched with advertisements illustrating Jantzen suits placed in
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The founders were members of the Portland Rowing Club, and in 1913, the company was asked to provide a
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503:. In 2019, Perry Ellis International, Inc. sold the Jantzen brand to Jantzen Brands Corporation.
549:"Jantzen's 100-year history reveals how Portland-made swimwear changed the world- and vice versa"
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is a brand of swimwear that was established in 1916 and first appeared in the city of
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popularized the trend of the color pink worn on men through the Jantzen brand.
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that Carl Jantzen designed eventually became the prototype for the rib-stitch
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in 1946 to set the style for brevity in swimwear and became a worldwide
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In the 1940s, business perked up after Jantzen added sweaters,
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269:. The story, as told by Zehntbauer in the company paper, the
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56:. Unsourced material may be challenged and removed.
723:Manufacturing companies based in Portland, Oregon
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265:suit for use in the chilly mornings on the
196:for professional and recreational swimming
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116:Learn how and when to remove this message
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733:American companies established in 1910
644:"Intern Report: Maurice Levin Archive"
411:knitted nylon swimsuit, ca. 1955–1965
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54:adding citations to reliable sources
692:from Jantzen.com (as archived 2011)
601:Zehntbauer, J.A. (December 1928),
490:In 1980, Jantzen was purchased by
290:that were first produced in 1915.
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615:Zehntbauer, J.A. (January 1929),
513:List of companies based in Oregon
728:Perry Ellis International brands
577:"Oregon Historic Sites Database"
547:Muldoon, Katy (August 7, 2010).
494:, and Blue Bell was acquired by
459:to its basic swimwear line. The
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629:Zehntbauer, J.A. (March 1929),
486:Ownership and portfolio changes
474:In the 1950s, fashion designer
41:needs additional citations for
581:Oregon Archaeological Services
501:Perry Ellis International, Inc
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738:1910 establishments in Oregon
518:Jantzen Beach Amusement Park
696:Jantzen Through the Decades
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690:A Brief History of Jantzen
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332:Vintage Jantzen billboard
282:The one-piece garment of
207:Perry Ellis International
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704:– Oregon History Project
21:Jantzen (disambiguation)
702:Jantzen Red Diving Girl
523:List of swimwear brands
496:Vanity Fair Corporation
718:Swimwear manufacturers
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419:"Swim in a Jantzen"
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19:For other uses, see
321:Garment description
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673:"Jantzen Swimwear"
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48:Please help
43:verification
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586:7 September
429:Manly Beach
399:Development
159:accessories
712:Categories
658:2020-03-18
529:References
457:activewear
294:Brand name
146:Subsidiary
106:March 2008
76:newspapers
492:Blue Bell
471:classic.
288:swimsuits
284:pure wool
65:"Jantzen"
561:8 August
507:See also
443:, Sydney
407:Jantzen
315:Magazine
220:.jantzen
194:Swimwear
190:Products
151:Industry
469:fashion
453:girdles
409:Helanca
357:icons.
355:apparel
257:Designs
243:History
233:Jantzen
213:Website
165:Founded
155:Apparel
129:Jantzen
90:scholar
465:France
461:bikini
369:2000s
366:1940s
363:1920s
263:rowing
248:Origin
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