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Much of
Professor Rickard's work in economics focuses on the development and validation of empirical models for customer repurchase decisions. Rickard was among the first to establish that customer satisfaction does not influence repurchase decisions directly, but rather indirectly via brand
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Rickard was born in
Birmingham. He read mathematics at Queen Elizabeth College, University of London, where he was awarded a BSc (1st Class Honours) in 1966. He completed his studies at University College, London. His Thesis was a study of "Planetary Waves."
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in
Fremantle in 1966 and first settled in Bulleen, Victoria, where John took up a lectureship in Mathematics.
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The author of three books and 81 articles, Professor
Rickard has been an advisor to the governments of
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Customer repurchase intention A general structural equation model
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John and his wife
Veronica first arrived in Australia aboard the
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from the article and its talk page, especially if potentially
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Academic staff of the
University of Southern Queensland
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