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one of the earliest proponents of design ethnography, using methods such as diary studies, and has spoken and written on this topic since the early 2000s. She also is involved in international and cross-national user design research and has led organizations around the world in design thinking workshops.
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Goto emphasizes diversity in her approach to user design research, focusing on both cross-cultural design and universal and inclusive design, particularly focusing on how to understand and create the best user experiences for people of color, older people, women, and people with disabilities. She was
168:. Goto founded gotomedia in 2001 in San Francisco, which initially focused on user experience on the web, and later expanded to mobile design and to multi-faceted user-design for technology, health care, education and other sectors. Goto was the president of the
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The book, which has been translated into 14 languages and has used in university curricula, argues that the creation of the ideal user experience is an iterative process, and provides practical advice on project workflow and redesign strategies.
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Brand
Experience in 2006-2007. She founded gotoresearch in 2015, which conducts user centered research based drawing from design thinking and ethnographic research methods.
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Cross-cultural design : 6th
International Conference, CCD 2014, held as part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings
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916:. Rau, P. L. Patrick,, International Conference on Human-Computer Interaction (16th : 2014 : Δrakleion, Greece). Cham. 2 June 2014.
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at Red Eye
Digital Media, which later became Idea Integration. As creative director she became more interested in the intersection of
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She was one of the first design researchers using design ethnography. She is the founder and principal at gotomedia and gotoresearch.
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in her early childhood. She got her first freelance design contracts in fifth grade. She studied radio, television and film at
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739:"Design Critique: Products for People: DC143 Interview: Kelly Goto on Universal Design and More on Apple Podcasts"
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477:"The Design Your Thinking Podcast: DYT 109 : Rapid UX Research Mindset | Kelly Goto on Apple Podcasts"
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607:"Contextualized design: Teaching critical approaches to web authoring through redesign projects"
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Goto is known for her book originally published in 2002 with collaborator Emily Cotler,
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646:"Q&A #awareness #equity #respect: Two Black Designers Share Their Perspectives"
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Design
Ethnography, User Experience, User Research, Universal and Inclusive Design
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560:"Intentional communication: expanding our definition of user experience design"
381:"Intentional communication: expanding our definition of user experience design"
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693:"The Era of Adaptive Experiences: Rethinking Universal and Inclusive Design"
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764:"Reimagine, rebirth: How businesses are changing a year into the pandemic"
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330:"ONLINE SHOPPER; When Familiarity Breeds Temptation (Published 2001)"
363:"Usability Testing: Assess Your Site's Navigation & Structure"
282:
International
Council of Design. (2004). Kelly Goto: gotomedia.
257:"3 Women Entrepreneurs on What Inspired Them to Stay in Business"
196:
household with her mother and two daughters in the
Seattle area.
965:"The "New-Normal" Life of a Sandwich Mom in a Sushi World"
887:"Five Interactive Designers Share Their Treasured Finds"
814:"Design Critique: Products for People on Apple Podcasts"
789:"Rethinking adaptive experiences with universal design"
428:"Enrolling Customers through Great UX with Kelly Goto"
261:
Business Class: Trends and
Insights | American Express
537:"Web Redesign: Workflow that Works. (Book Reviews)"
63:
55:
47:
37:
21:
839:"A lifelong obsession with patterns and people"
506:. Cotler, Emily. (2nd ed.). : New Riders.
140:1995, which was the first online presence of a
456:AIGA | the professional association for design
8:
1036:University of California, Los Angeles alumni
76:is an American entrepreneur specializing in
503:Web redesign 2.0 : workflow that works
944:: CS1 maint: location missing publisher (
160:and design, and was an early proponent of
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132:Goto was hired as a senior producer of
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122:University of California, Los Angeles
59:University of California, Los Angeles
7:
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1026:American people of Japanese descent
192:Kelly lives in a multigenerational
558:Halvorson, Kristina (2010-05-01).
177:Web Redesign: Workflow that Works.
14:
328:Slatalla, Michelle (2001-04-19).
605:Turnley, Melinda (2005-01-01).
426:Spencer, Stephan (2019-06-19).
1031:Northwestern University alumni
1:
863:"Jurors for March/April 2012"
623:10.1016/j.compcom.2005.02.007
475:Vijayakumar, Karthik (2017).
452:"Working Smarter, Not Harder"
837:MCCARTHY, KARI DEAN (2016).
535:Mobley, Karen (2002-08-01).
379:Halvorson, Kristina (2010).
215:Cotler, Emily (2012-03-03).
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217:"Kelly Goto: Studying You"
812:Keirnan, Timothy (2020).
611:Computers and Composition
284:Design Graphics Australia
28:
969:Design Management Review
697:Design Management Review
650:Design Management Review
234:10.1525/boom.2012.2.1.60
88:Education and early life
576:10.1145/1744161.1744178
541:Technical Communication
397:10.1145/1744161.1744178
110:Northwestern University
78:user experience design
948:) CS1 maint: others (
500:Goto, Kelly. (2005).
136:' online division in
16:American entrepreneur
963:Goto, Kelly (2020).
691:Goto, Kelly (2019).
644:Goto, Kelly (2020).
361:Goto, Kelly (1999).
286:, Number 108, 40-48.
82:contextual research.
1021:People from Seattle
301:Wall Street Journal
297:"Technology Briefs"
128:Career and research
42:Seattle, Washington
981:10.1111/drev.12241
891:Communication Arts
867:Communication Arts
709:10.1111/drev.12186
662:10.1111/drev.12235
334:The New York Times
152:in 1999 to become
923:978-3-319-07308-8
793:www.zeitspace.com
768:www.zeitspace.com
194:Japanese-American
162:usability testing
154:creative director
142:major film studio
114:bachelors of arts
112:and obtained her
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144:. She moved to
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56:Alma mater
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818:Apple Podcasts
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787:Pedro, Kelly.
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762:Pedro, Kelly.
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743:Apple Podcasts
730:
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617:(2): 131β148.
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481:Apple Podcasts
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303:. 2000-04-10.
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547:(3): 353β355.
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513:0-7357-1433-9
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895:. Retrieved
893:. 2016-02-29
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570:(3): 75β77.
567:
564:Interactions
563:
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495:
484:. Retrieved
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459:. Retrieved
455:
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435:. Retrieved
431:
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391:(3): 75β77.
388:
385:Interactions
384:
374:
356:
345:. Retrieved
333:
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312:. Retrieved
300:
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264:. Retrieved
260:
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227:(1): 60β64.
224:
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191:
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176:
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131:
91:
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138:Los Angeles
134:Warner Bros
48:Nationality
1010:Categories
897:2021-06-23
872:2021-06-23
848:2021-06-23
843:dscout.com
823:2021-06-23
798:2020-12-12
773:2021-06-23
748:2020-12-12
656:(3): 4β9.
486:2021-06-23
461:2020-12-12
437:2021-06-23
347:2020-12-12
314:2021-06-23
266:2021-06-23
200:References
150:California
106:Washington
98:Washington
74:Kelly Goto
23:Kelly Goto
997:225322027
989:1948-7169
940:cite book
932:881443984
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717:1557-0614
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670:1557-0614
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584:1072-5520
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342:0362-4331
309:0099-9660
243:2153-8018
124:in 1992.
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166:internet
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588:S2CID
409:S2CID
366:(PDF)
985:ISSN
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928:OCLC
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