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Pittsburg who had worked with him in
Coffeyville as well. Caldwell enforced segregation strictly, regularly patrolling the school cafeteria at lunchtime to make sure Black students did not sit with their White classmates; he also implicitly threatened the Black teachers with dismissal (as had happened to the Black teachers at the junior high following its integration) if they advocated for further integration and held regular Black-only assemblies where he lectured the students on what is now called
356:(astronaut to tall space alien: "Take me to your ladder lady, I'll see your leader later!") and vocal techniques to make for remarkable speeches such as his "Ropes of Gold," "The Lamplighters," "America's Opportunity," "Wake the Town and Tell the People," "Selling America to Americans," "The Eagle Has Landed," and "America's Opportunity."
298:. But, along with the continuing segregation at the schools and McFarland's authoritarian governance of the district, it also aroused resentment in Topeka. In 1951 his political opponents supported a slate of three candidates for the six-member school board to oppose incumbents who were staunch supporters of the superintendent.
230:. While at the former position he also became recognized as a capable speaker, and began giving speeches to civic groups for additional income. He designed and built a trade school in Coffeyville named in his honor. The McFarland Trade School changed its name in 1965 to the Southeast Kansas Area Vocational-Technical School.
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always properly accounted for. Some were related-party transactions, such as a $ 3,000 purchase of furniture from a company owned by McFarland's secretary's husband, an amount well over the $ 200 threshold state law at the time required be covered by a contract executed by the school board, which had not been made.
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In the late 1940s McFarland began to take more time away from his duties as superintendent to go on nationwide speaking tours, the proceeds from which he used to assemble a large horse farm on the west side of Topeka where he and his wife lived. This increased prominence led to talk that he might run
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When Black parents and activists pressed for further integration, McFarland said Topeka was not yet ready for it. He never expressed any prejudicial opinion, at least not publicly, but
Southeastern Kansas during his childhood there had been known as the part of the state where racism was strongest.
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but were segregated within it, with Black students in their own classes taught by Black teachers, playing on separate athletic teams and having a separate student council. Both Black students and their teachers were under the supervision of
Harrison Caldwell, a Black colleague of McFarland's from
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Those records showed that for years, the district had engaged in troublesome financial practices despite the repeated admonitions from the auditors to stop doing so. The allegations centered around $ 75,000 in student-fee money, held in the central office and spent for a variety of purposes, not
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McFarland's supporters claimed the report was politically timed to embarrass him. Two days after the election, in which all three incumbents lost, McFarland announced his resignation effective in August, at the end of the school year. He would henceforth concentrate his career on his speaking
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from a more college-preparatory approach, and keeping expenses down as much as possible. Many of the teachers he promoted to principal and assistant administrator positions were former coaches, who tended to have similar views of the role of education in local life as he did.
242:, the state capital. He was soon able to concentrate all authority over the school system, previously scattered among the school board's disparate committees, in himself. Once he had done so, he focused on two policy goals: reorienting the high school curriculum toward
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McFarland authored the speaking guide, "Eloquence in Public
Speaking, How to Set Your Words on Fire" (1963). He also published 26 addresses recorded live. His speeches consistently used humor, as well as engaging speaking techniques of
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See OLIVER BROWN, MRS. RICHARD. LAWTON, MRS. SADIE EMMANUEL, ET AL., APPELLANTS, vs. BOARD OF EDUCATION OF TOPEKA, SHAWNEE COUNTY, KANSAS, ET AL. at
Supreme Court of the United States, OCTOBER TERM, 1952 NO. 8
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313:, having fought off an effort in the state legislature to restrict access to the audit financial records of the state's school districts, obtained and published Topeka's.
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Along with Frank
Emerson Harris, he produced a series of booklets on the preservation of "basic Americanism," regarded as an expression of modern political conservatism.
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McFarland's supporters campaigned vigorously, afraid that another administration might not be as invested in defending segregation in the recently filed
254:. Kansas permitted, but did not require, cities above a certain size to establish separate schools for Black and White students. Topeka had separate
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Caldwell and other Blacks who believed that their community benefited from Topeka's lighter segregation since the schools there, unlike many in the
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McFarland also gained the favor of Topeka's civic and community leaders through his devotion to another aspect of the status quo: maintaining what
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lawsuit as his was. The opponents called for a "full-time superintendent". The month before the election, the Topeka
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167:(1954) McFarland was reportedly a staunch supporter of the political and racial status quo of the time.
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America's Number One Air
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Toastmaster
International's Golden Gavel Award for Excellence in Communications and Leadership
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In 1942, following conferral of his doctorate, he was appointed superintendent of schools in
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According to his published obituary McFarland received many prestigious speaking awards:
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schools. He held the job for three years while studying for his master's in the summers.
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following his graduation from college, McFarland was appointed the superintendent of the
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where he founded the McFarland Trade School. Later he was hired as superintendent of the
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152:. An early conservative, Kenneth McFarland was the public school superintendent for
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Freedom
Foundation's National Leadership Award and Free Enterprise Exemplar Medal
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Sales and
Marketing Executives International's Outstanding Salesman of America
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From the 1950s McFarland was engaged as a public speaker and lecturer for the
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Optimist International's Highest Honor: The International President's Award
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After teaching history for a year in a high school in his native
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http://clearinghouse.wustl.edu/chDocs/public/SD-KS-0001-0002.pdf
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Named Quote Magazine's list of 10 Most Quotable Public Speakers
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Honorary Member: America's Number One Rotary Club, Chicago
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school system, the school system in the landmark case
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American Academy of Achievement's Golden Plate Award
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368:America's Opportunity (Bicentennial - 1976–1989)
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137:(October 12, 1906 – March 6, 1985) born in
660:Dr. Charles Jarvis' McFarland Project Home page
540:"Trial Testimony in Brown v Board of Education"
175:Born in the small southeastern Kansas town of
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371:Are We Raising the Red Flag Over Ourselves?
471:Honorary Member, Fraternal Order of Police
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705:20th-century American non-fiction writers
617:and Black America's Struggle for Equality
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125:Chief Justice of Kansas, the Honorable
222:and then superintendent of schools in
218:McFarland then served as principal in
655:Brown v. Board of Education testimony
419:The Best of McFarland's Humor, Vol II
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416:The Best of McFarland's Humor, Vol I
725:20th-century American male writers
425:The Best of McFarland for Salesmen
422:The Best of McFarland on Insurance
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730:American male non-fiction writers
434:Wake The Town and Tell the People
185:Pittsburg State College of Kansas
265:Students of both races attended
690:20th-century American educators
685:People from Coffeyville, Kansas
613:Simple Justice: The History of
179:, Kenneth McFarland received a
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720:People from Cherryvale, Kansas
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195:in 1931 and a doctorate from
99:Margaret E. Thrall McFarland
437:Who Bites the Bountiful Hand
407:Selling America to Americans
615:Brown v. Board of Education
304:Brown v. Board of Education
162:Brown v. Board of Education
87:Brown v. Board of Education
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715:People from Topeka, Kansas
700:Columbia University alumni
695:American political writers
560:"Black, White & Brown"
398:Public Speaking - Part Two
395:Public Speaking - Part One
331:General Motors Corporation
203:Educational administration
710:People from Caney, Kansas
187:in 1927. He received his
610:Kluger, Richard (1975).
374:Guarding America Tonight
171:Early life and education
272:respectability politics
443:You Better Believe It
410:Speak Up For America!
386:Leadership that Leads
380:How is America Doing?
282:, took the judicial "
20:Dr. Kenneth McFarland
440:Who Will Succeed...?
288:Booker T. Washington
244:vocational education
135:Kenneth W. McFarland
431:The MAN in SalesMAN
197:Stanford University
193:Columbia University
154:Coffeyville, Kansas
123:James W. McFarland,
389:Let's Sell Success
343:and salesmanship.
284:separate but equal
267:Topeka High School
260:junior high school
256:elementary schools
413:Sure-Fire Selling
392:Liberty Under Law
383:Ladder To Success
363:Recorded speeches
209:Montgomery County
181:bachelor's degree
141:was an educator,
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680:1985 deaths
675:1906 births
377:Horse Sense
224:Coffeyville
150:commentator
81:Commentator
65:Nationality
669:Categories
637:January 3,
573:2023-06-29
545:2015-05-13
525:2008-02-04
485:References
220:Cherryvale
32:1906-10-12
199:in 1940.
296:governor
120:Children
68:American
515:FindLaw
228:Anthony
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448:Awards
347:Author
333:, and
240:Topeka
213:Quincy
94:Spouse
567:(PDF)
280:South
183:from
177:Caney
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639:2021
626:ISBN
294:for
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47:Died
26:Born
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