177:(born July 7, 1955) is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA. He has served as CEO of both mid-and large-scale companies, and has founded several other public relations and interactive marketing agencies including The Weber Group, ThunderHouse and W2. His clients have included
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purchased The Weber Group in late 1996. During his time at IPG, Weber led the purchase of 21 public relations companies, among them
Shandwick International, BSMG Worldwide, and GolinHarris. In 1999, Weber engineered the merger of Weber Shandwick and BSMG Worldwide to form the world's largest public
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company, The Weber Group, in 1987, and shortly after launched
Thunderhouse, an interactive marketing firm. Within 10 years, The Weber Group was the world's largest and most established technology public relations firm. Its clients included Verizon Wireless, SAP, Microsoft, IBM, General Motors,
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Racepoint, founded in 2004, is one of
Massachusetts’ largest public relations firms, with clients that have included ARM, Dassault Systemes, Deere, Kaiser-Permanente, Forrester, Panasonic, and the Pittsburgh Steelers. Weber was the chairman and CEO of the firm. In 2013, Weber merged Racepoint with
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The W2 Group was created as a holding company under which global marketing companies could be bought and CMOs advised. In 2007 it received its first funding round and in 2008 it had five companies. It was organized into three groups: the companies, the innovations, and the content.
345:(OLPC). OLPC aims to provide laptops to school-age children all over the world. It has been introduced in Afghanistan, Haiti, Pakistan, Rwanda, and South Africa. In 2008, Racepoint Group won the United Nations Grand Award for “excellence in communication” for its OLPC campaign.
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In early 2000, Weber was named chairman and CEO of
Interpublic's Advanced Marketing Services group, a $ 3 billion unit including the company's public relations, research and analysis, and entertainment holdings.
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Weber co-founded the
Massachusetts Innovation & Technology Exchange (MITX), and was Executive Chairman of the MITX Board of Directors. He also sits on the board of directors of
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364:. He was the co-founder of the Massachusetts Innovation and Technology Exchange (MITX), and served on the board as chairman. He was also on the executive committee of the
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In addition to counseling many tech brands on marketing and business strategy, Weber provided PR direction for governments including the
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its sister company, Digital
Influence Group, a social media marketing firm to create Racepoint Global.
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Sticks and Stones: How
Digital Business Reputations Are Created Over Time and Lost in a Click.
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The
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric.
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766:"The Media Business: Advertising -- Addenda; Changes Are Made In Public Relations"
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Authentic
Marketing: How to Capture Hearts and Minds Through the Power of Purpose.
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After leaving
Interpublic, he founded the W2 Group and Racepoint Group in 2004.
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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era.
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846:"Building a Global PR Firm with Weber Shandwick Founder Larry Weber"
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Hewlett Packard, Citrix, AOL, Lotus, and AT&T, among others.
896:""How a U.S. agency cleaned up Rwanda's genocide-stained image""
1066:"Larry Weber and Atsushi Mizushima join Macromill Group board"
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Global STEM After School Program | The Clubhouse Network
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As of 2019, Weber is the author of the following books:
661:"Racepoint Global's Larry Weber reassumes role as CEO"
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Weber Shandwick and The Interpublic Group of Companies
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John J. Molloy Crystal Bell Lifetime Achievement Award
1022:"Boston on the move: Larry Weber and Easton Ragsda"
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538:"Larry Weber, Official Member of Forbes Councils"
341:. He also led the marketing of the XO laptop by
925:"Teens Bring Laptops to South African Children"
822:"Chinese companies spend big to fend off Trump"
798:"Five things you should know about Larry Weber"
240:, and was on the board of Macromill Group, the
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1113:: CS1 maint: multiple names: authors list (
629:"Weber passes the baton at Racepoint Global"
575:"Larry Weber Marketing: The next generation"
740:"Interpublic's realignment felt in Chicago"
716:"IPG Announces Weber Shandwick-BSMG Merger"
1091:"Computer and science museums join forces"
250:Authentic Marketing: How to Capture Hearts
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19:For the American electrical engineer, see
1020:Business Journal, Boston (Feb 27, 2003).
692:"The History of Tech PR with Larry Weber"
600:"Cutbacks Rock McCann Unit Thunder House"
1089:writer, Robin Estrin, Associated Press.
949:"News Brief: Racepoint Group wins Award"
870:Pool, Lisa Van Der (September 8, 2003).
360:Weber is on the board of Pegasystem and
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287:relations firm, and the company became
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659:Summerville, Abigail (July 15, 2018).
372:for 11 years, and was chairman of the
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348:Weber is also a guest lecturer at
254:Minds Through the Power of Purpose
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598:Jones, Sarah (October 26, 1998).
299:The W2 Group and Racepoint Global
506:"Larry Weber - Racepoint Global"
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284:Interpublic Group of Companies
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443:Marketing to the Social Web.
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125:Founder, Chairman, and CEO
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872:"Racepoint Group Debuts"
234:Pegasystems, Inc. (PEGA)
350:Tuck School of Business
165:2018 Bell Ringer Awards
352:at Dartmouth College.
325:Counseling governments
269:Weber started his own
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256:, published in 2019.
142:The Clubhouse Network
16:American entrepreneur
997:"Board of Directors"
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343:One Laptop per Child
130:Board member of
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147:The Computer Museum
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900:The Globe and Mail
770:The New York Times
393:Wiley, 2019.
376:board of trustees.
85:Denison University
1140:Writers from Ohio
902:. 31 January 2012
486:The History of PR
374:Computer Museum’s
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58:July 7, 1955
1150:1955 births
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175:Larry Weber
137:Pegasystems
30:Larry Weber
1129:Categories
1100:2023-03-02
1075:2019-02-25
1031:2023-03-28
1006:2023-03-02
982:2019-02-25
958:2023-02-09
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584:2023-01-18
552:2019-02-25
520:2019-02-25
492:References
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451:0470410973
438:0470457384
425:0470651709
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399:1119513758
54:1955-07-07
1070:MetrixLab
778:0362-4331
219:Panasonic
215:Microsoft
187:Coca-Cola
73:Education
1109:cite web
1040:cite web
826:Politico
307:W2 Group
236:and the
179:AT&T
929:NPR.org
696:CommPRO
906:1 July
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339:Rwanda
337:, and
260:Career
225:, and
156:Awards
335:Libya
211:Lotus
191:Deere
122:Title
1115:link
1052:help
908:2019
774:ISSN
460:ISBN
447:ISBN
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282:The
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223:SAP
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