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participants of
Bordeaux–Paris. The finish would take place at the Roubaix vélodrome after several laps of the track. Everyone would be assured of an enthusiastic welcome as most of our citizens have never had the privilege of seeing the spectacle of a major road race and we count on enough friends to believe that Roubaix is truly a hospitable town. As prizes we already have subscribed to a first prize of 1,000 francs in the name of the Roubaix velodrome and we will be busy establishing a generous prize list which will be to the satisfaction of all. But for the moment, can we count on the patronage of
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245:. Minart was enthusiastic but said the decision of whether the paper would run the start and provide publicity belonged to the director, Paul Rousseau. Minart may also have suggested an indirect approach because Vienne and Perez recommended their race not on its own merits but as preparation for another. Rousseau was immediately sold on the notion, and sent his cycling editor Victor Breyer to recce the route on a bicycle. Vienne and Perez wrote:
278:— continued by bike. The wind blew, the rain fell and the temperature dropped. Breyer reached Roubaix filthy and exhausted after a day of riding on disjointed cobbles. He swore he would send a telegram to Minart urging him to drop the idea, saying it was dangerous to send a race the way he had just ridden. But that evening, following a meal and drinks with the team from Roubaix, he changed his mind.
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is approaching and this great annual event which has done so much to promote cycling has given us an idea. What would you think of a training race which preceded
Bordeaux–Paris by four weeks? The distance between Paris and Roubaix is roughly 280km, so it would be child's play for the future
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sports newspaper from its inception on 1 December 1892 until it ceased publication in 1904. Mixing sports reporting with news and political comment, it achieved a circulation of 80,000 copies a day. Its use of sporting events as promotional tools led to the creation of the
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was a French journalist, a pioneer of modern political reporting, a newspaper publisher and a prolific sports organizer. In 1896, he joined his colleague Paul
Rousseau at the head of
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The first prize represented seven months' wages for a miner. Rousseau was enthusiastic and sent his cycling editor, Victor Breyer, to find a route. Breyer travelled to
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365:. Either the advertisers withdrew their custom whilst planning a paper of their own, or an alternative version has it that Giffard banished them. Either way,
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Randonneurs
Ontario, "Henri Desgrange and L'Equipe" Translated from an article by Jeremie Arbona on the L'Equipe.fr Web site by Ken Dobb
298:, was a 'left-wing' 'Dreyfusard' while many of the manufacturers who funded the advertisements were anti-Dreyfusards, especially the
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217:. Lefèvre's idea for 'a six-day race round France' lead to the demise of his old paper. Victor Breyer was the cycling editor for
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had always achieved good circulation boosts from the cycle races it sponsored, including the second edition of the 1200 km
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Marketing
Michelin: advertising & cultural identity in twentieth-century France, by Stephen L. Harp p.20
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was widely considered to be the premier sports newspaper produced in France. He had been a journalist with
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driven by his colleague, Paul Meyan. The following morning Breyer — later deputy organiser of the
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Cycling News, 102nd Paris-Roubaix, France, April 11, 2004, Tales from the pavé on the road to
Roubaix
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Sergent, Pascal (1989), Paris-Roubaix, Chronique d'une Légende, vol 1, Flandria Nostra, Belgium, p18
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Sergent, Pascal (1989), Paris-Roubaix, Chronique d'une Légende, vol 1, Flandria Nostra, Belgium, p17
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split French opinion at the turn of the 20th century, causing passionate and physical arguments.
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in 1891. On 19 July 1896 he organised the first Paris marathon and helped found the
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was directly involved in a 'circulation war' that only one side could win.
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for infringement of title, which it duly won on
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car works. The comte was arrested and spent 15 days in gaol after a
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to withdraw advertising. Subsequently, in 1900, they entrusted
513:“The Great Moral Crusade of Cycle-Sport” by Charles Howe (PDF)
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over the
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and
Maurice Perez, contacted Louis Minart, the editor of
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horse-race course in 1899, because he had struck the
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Its demise was a consequence of the creation of the
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102:cycle race in 1896, and the popularisation of the
458:Le Tour, the rise and rise of the Tour de France
680:Journaux collection, (French), Image copies of
398:By 1903, in a bid to stem falling circulation,
373:Advent of the Tour de France and the demise of
209:was a sports journalist who was recruited from
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525:Yellow Jersey Companion to the Tour de France
258:and on your support for organising the start?
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417:ceased its activities and collaborationist
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127:was easily recognised by the green-tinted
84:Front page of Le Vélo on February 28, 1894
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663:Boeuf, Jean-Luc and Léonard, Yves (2003)
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316:President of France (Émile Loubet)
193:, his opposition to the car-maker
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181:, on whose behalf he had created
703:1904 disestablishments in France
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665:La République de Tour de France
421:eventually transmogrified into
387:in 1901, as well as the yearly
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274:and a leading official of the
131:on which it was published, so
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698:1892 establishments in France
549:L'Équipe, France, 8 July 2003
276:Union Cycliste Internationale
106:cycle race during the 1890s.
608:"The real Hell of the North"
538:L'ABCdaire du Tour de France
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536:Ollivier, Jean-Paul (2001)
456:Nicholson, Geoffrey (1991)
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460:, Hodder and Stoughton, UK
300:Comte Jules-Albert de Dion
175:before becoming editor of
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346:in direct competition to
187:Automobile Club de France
16:French sports newspaper
438:Le Vélocipède Illustré
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39:Paul Rousseau (1892-?)
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402:launched the initial
318:over the head with a
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229:In February 1896 two
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523:Woodland, Les (ed.)
41:Louis Minart (?-1896
59:Political alignment
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395:one-day classics.
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282:The Dreyfus affair
249:Dear M. Rousseau,
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288:Dreyfus affair
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251:Bordeaux–Paris
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344:L'Auto-Velo
334:(editor of
207:Géo Lefèvre
140:L'Auto-Vélo
46:(1896-1904)
692:Categories
614:2007-09-05
445:References
336:Paris-Velo
63:Liberalism
427:in 1944.
172:Le Figaro
150:Personnel
129:newsprint
30:newspaper
431:See also
424:L'Équipe
413:In 1904
682:Le Vélo
653:Le Vélo
415:Le Vélo
408:Le Velo
381:Le Vélo
375:Le Vélo
367:Le Vélo
352:Le Vélo
348:Le Vélo
312:Auteuil
310:at the
296:Le Velo
268:Panhard
256:Le Vélo
239:Le Vélo
231:Roubaix
219:Le Vélo
211:Le Vélo
191:Le Vélo
167:Le Vélo
159:Le Vélo
125:Le Vélo
90:Le Vélo
51:Founded
20:Le Vélo
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419:L'Auto
400:L'Auto
363:L'Auto
356:L'Auto
264:Amiens
215:L'Auto
200:L'Auto
163:Arator
133:L'Auto
116:L'Auto
95:French
36:Editor
28:Daily
308:melee
266:in a
583:ISBN
391:and
326:and
286:The
74:1904
54:1892
25:Type
338:or
137:née
113:by
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