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58:, how many times a member website has displayed the banner advertisements of other members and credits that member with a number of displays of its banner on some other member's web site. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement. This page impressions:credits ratio is the
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Engaging in link exchanges or paid linking activity is highly discouraged by Google and not recommended for webmasters seeking an advantage in search engine rankings. Google considers excessive link exchanges and exchanging reciprocal links "Link
Schemes" and can suppress the linked site in search
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Link exchanges have advantages and disadvantages from the point of view of those using the
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Confederation of websites that operates similarly to a web ring
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Sams Teach
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Eric
Richardson; Stephen Walther; and Jonathan Levine (2000).
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Fundraising
Management: Analysis, Planning and Practice
195:"Promoting your site and managing banner advertising"
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383:Search engine optimization
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322:–related article is a
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