25:
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July 2010, Lockerz announced the launch of
Lockerz SHOP, the site's shopping platform, where members could redeem PTZ for discounts off products. There were typically about 200 brands available in the shop at any given time, and they would change every week, as quantities were limited. Brands at the
261:
Lockerz operated primarily on the basis of accumulating and spending
Lockerz points, also called PTZ. Members acquired PTZ for logging into the site, watching short videos, referring friends, answering daily questions and polls, or purchasing items from Lockerz, among other activities. PTZ could be
496:
Complaints have been made regarding
Lockerz' use of "waves", the way it decides who can claim the rewards for which they redeem their points. Many users alleged that all items on Lockerz could "sell out" within a matter of minutes, which implies that Lockerz only had a very limited supply of any
396:
August 4, 2011, Lockerz opened its site exploration to non-members. As part of this effort, the company redesigned its homepage and launched a new "Dealz" section which allowed members to purchase special offers on restaurants, sporting events, and fashion brands, among others. Redemptions were
392:
August 1, 2011: Lockerz announced that the "Redemption" system would be discontinued. A new pilot coupons program was launched at the same time which enabled members to use their points (PTZ) for discounts in restaurants, stores, and
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October 2010, Lockerz launched CONNECT, or fwb (Friends With
Benefits), the company's social networking platform. As part of this Lockerz introduced new site-member privacy controls regarding access to their
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LAB were, "a select group of
Lockerz members from around the world chosen for their creativity, smarts, and dedication to the Lockerz community. This in–the–know team provides support to
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The
Lockerz Advisory Board, LAB for short, was created a few months after the launch of the test splash site for members to test features before they were released to the general public.
315:
March 2010, Lockerz launched the beta version of
Lockerz Play, the site's entertainment channel, where users were able to watch videos and collect PTZ for watching them in their entirety.
451:
On
December 4, 2010; the second term of LAB began. LAB 2.0 consisted of approximately 50 members which were broken up into 4 teams: Builders, Connectors, Influencers, and Curators.
306:
Membership of the site grew quickly because of the redeemable prizes, from an estimated 50 users shortly after startup to roughly 16 million less than twelve months later.
299:, who was CEO until August 2012. Savitt was Chairman of the Board of Lockerz, a role she planned to retain while working full-time as the Chief Marketing Officer (CMO) of
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membership and tests new site features before they are officially released.". The LAB's first term consisted of about 20 members.
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November 2010, Lockerz launched "24/7", where users could bid on an item and the highest bidder received the prize.
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redeemable items at the best of times, despite having "over 18+ million users in 195 different countries."
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used for discounts on clothing, electronics, fashion accessories, and other products in the
Lockerz SHOP.
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The
Lockerz website shut down during the summer of 2014 and redirected to Ador's website until 2016.
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258:, Washington. In July 2011, the site claimed to have 19 million members in 195 different countries.
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ended and Lockerz temporarily removed 24/7 auctions for upgrades to be relaunched at a later date.
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784:"Lockerz Acquires Major Social Sharing Platform AddToAny - SEATTLE, July 12, 2011 /PRNewswire/"
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as part of a talent acquisition to build out their “platform for rewarded social expression.”
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805:"Lockerz Opens Up Social Commerce And Sharing Network To Non-Members, Signs Deal With EMI"
537:"Lockerz Opens Up Social Commerce And Sharing Network To Non-Members, Signs Deal With EMI"
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826:"Lockerz Opens Site Exploration to Non-Members - SEATTLE, Aug. 10, 2011 /PRNewswire/"
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481:. In October 2012, Lockerz had raised a total of $ 80 million in venture funding.
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763:"Exclusive: Lockerz Acquires Social Photo Sharing App Plixi (Formerly TweetPhoto)"
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The third term of LAB began on July 3, 2011, with a group of 20 members.
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1026:"Marissa Mayer makes major hire, entrepreneur Kathy Savitt is named CMO"
697:"Marissa Mayer makes major hire, entrepreneur Kathy Savitt is named CMO"
721:"Lockerz.com Raises Cash From Kleiner Perkins for Social Commerce Site"
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385:
July 2011, Lockerz announced they acquired the social sharing platform
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871:"Lockerz continues acquisition spree, buys travel site Off & Away"
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Lockerz was targeted at men and women ages 13–30, sometimes called
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850:"Live Nation continues e-commerce push with Lockerz investment"
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1047:"Social Commerce Network Lockerz Raises Another $ 7.5 million"
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629:"Social shopping site Lockerz unlocks cash from KPCB, Liberty"
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Geoffrey A. Fowler & Jessica E. Vascellaro (2010-07-06).
553:"Lockerz debuts "Marcy" videos to entertain online shoppers"
653:"Seattle company meeting needs of Internet- savvy audience"
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It has been widely thought that Lockerz is an example of a
195:
892:"Lockerz Acquires Fashion Sharing Site Chick Approved"
963:"Meet The Lab 2.0 - Lockerz Blog | Lockerz Blog"
477:. In August 2011, Lockerz also received funding from
608:"New ways to use your PTZ! : Lockerz Help Desk"
589:"Media and Retail Firms Meld Business Models Online"
414:
December 2011, Lockerz acquired travel auction site
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942:"Meet LAB 3.0! - Lockerz Blog | Lockerz Blog"
571:"Gen Z (and Y) can save money shopping at Lockerz"
375:January 2011, Lockerz announced they acquired the
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109:Learn how and when to remove this message
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1070:Is Lockerz A Scam? - LOCKERZ is a SCAM
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985:"The End of Moore's Law: A Love Story"
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265:The website also featured an original
45:Please improve this article by adding
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361:December 4, 2010; the second term of
7:
473:firm, and online media conglomerate
464:Kleiner Perkins Caufield & Byers
1204:Defunct social networking services
14:
610:. Support.lockerz.com. 2011-08-01
1076: (archived 19 December 2011)
407:July 3, 2011, the third term of
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428:May 25, 2012, Lockerz acquired
295:Lockerz was founded in 2009 by
1:
1028:. Venturebeat.com. 2012-08-27
699:. Venturebeat.com. 2012-08-27
535:Rao, Leena (10 August 2011).
47:secondary or tertiary sources
828:. Washington: Prnewswire.com
786:. Washington: Prnewswire.com
983:Guest Author (2010-08-23).
631:. Techflash.com. 2010-07-06
379:photo-sharing application,
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591:. The Wall Street Journal.
1049:. Tech Crunch. 2012-10-08
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807:. TechCrunch. 2011-08-10
765:. TechCrunch. 2011-01-27
16:Social commerce website
1158:Liberty Ventures Group
873:. GeekWire. 2011-12-09
678:. Cnbc.com. 2009-02-26
462:Lockerz was funded by
437:Lockerz Advisory Board
34:relies excessively on
250:was an international
573:. ReviewJournal.com.
1125:Qurate Retail Group
238:Current status
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1010:has generic name (
965:. Blog.lockerz.com
944:. Blog.lockerz.com
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341:7 for all Mankind
337:Rock and Republic
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852:. TicketNews
830:. Retrieved
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555:. TechFlash.
551:Lamm, Greg.
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466:(KPCB), the
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355:information.
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297:Kathy Savitt
294:
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282:Generation Y
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275:Chelsea Kane
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212:Registration
187:Kathy Savitt
166:Headquarters
137:Type of site
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1182:LendingTree
902:4 September
896:PR Newswire
512:Gilt Groupe
485:Controversy
479:Live Nation
402:Live Nation
273:, starring
248:Lockerz.com
207:Viral Media
203:Advertising
196:Lockerz.com
1053:2012-10-08
1032:2012-08-27
991:2012-02-29
969:2012-02-29
948:2012-02-29
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614:2012-02-29
523:References
507:Amazon.com
267:Web series
225:19 million
183:Founder(s)
69:newspapers
36:references
1132:QVC Group
920:. Lockerz
723:. Xconomy
345:Ella Moss
271:The Homes
177:Worldwide
157:Dissolved
99:July 2021
58:"Lockerz"
1198:Category
1000:cite web
501:See also
387:AddToAny
333:Splendid
321:Nintendo
230:Launched
215:Required
1089:Lockerz
1072:at the
517:Groupon
458:Funding
377:Twitter
291:History
269:called
256:Seattle
241:Offline
150:English
122:Lockerz
83:scholar
1149:Zulily
918:"Jobs"
742:"Shop"
411:began.
365:began.
349:Dakine
347:, and
327:, and
301:Yahoo!
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1178:(13%)
1172:(37%)
1165:Evite
381:Plixi
325:Razer
221:Users
90:JSTOR
76:books
1012:help
904:2021
423:2012
370:2011
329:Sony
310:2010
233:2009
161:2014
62:news
1176:ILG
1170:FTD
1144:QVC
1139:HSN
446:our
409:LAB
363:LAB
192:URL
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