160:. The magazine was printed quarterly and its subscribers consisted of mainly Chamber of Commerce members as a part of membership dues. The magazine would become a monthly magazine in 1952. In the early issues of the magazine it consisted of mainly economy topics. However, from 1951 to 1970 the magazine grew to include community topics and better graphics due to Helen G. Henry. During her tenure with the magazine it received 45 awards from the American Association of Committee Publications.
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In 1993 the
Chamber of Commerce sold the magazine to Dan Crutcher who became the publisher and editor. As a part of the new ownership the television station pages were dropped. The company making the magazine is now known as Louisville Magazine, Inc, and is independent from the city.
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January 1971 the magazine ventured into color and increased its circulation. In this new version of the magazine it was planned to be used as a promotional tool for the city. This project was brought on from the Louisville Development Committee. The magazine then joined the
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