154:
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Later in
October 2011, Phones 4u switched its advertising focus to a broader demographic, spending £5.2m on a horror themed price led promotion called "Missing Our Deals Will Haunt You". The campaign included two television advertisements: one taking inspiration from horror movies, featuring a young
635:
In the summer of 2009, Phones 4u and communications agency Adam & Eve launched a new advertising campaign based around social networking, popularity called "Great Deals for
Popular People". The theme around the campaign was that the customer needs to have 50 contacts on their phone to get Phones
485:
in March 2011. The deal, estimated to be worth in the region of £700 million, was agreed several months after talks with a United States private equity owner ended. In April 2012, Phones 4u's contract with provider Three was terminated. In
January 2014, O2 ended their contract with Phones 4u.
605:
Turnover for the mobile phone retailer grew 22% in 2010, rising from £746m to £911m. The group employed over 8,000 people worldwide and sold 26 phones every minute. In
November 2011 it was reported that despite the company's turnover having increased, the rising cost of providing insurance with
598:
found Phones 4u guilty of misleading customers over network coverage, failing to swiftly provide refunds for faulty handsets and offering unfair terms on chequeback schemes. Phones 4u responded with a series of undertakings to prevent recurrences. The company said 80% of complaints were due to
631:
Phones 4u's campaign of 2006 starred a variety of eccentric characters, including "Jack" and "Scary Mary", who needed help with their mobile phones. The adverts were often set at the
British seaside and featured the Phones 4u hand gesture for the first time, which would be revived for later
586:
Before 2008, complaints surfaced about shoppers feeling pressured by hard sell tactics for phone insurance, negative service perceptions and high staff turnover. The retailer retrained staff and eliminated some of its more aggressive practices, including
693:
The former advertisement received the most complaints filed with the ASA for any advert in 2011, however the complaints were rejected by the ASA who said "The programmes the advert was screened around were unlikely to be viewed by children."
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was displayed with the caption "You may be good with knots, you may be good with children, but there's no way you've got 50 friends on your phone", along with a large "NO" sticker. The campaign met criticism from
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On 19 September 2014, Vodafone reached an agreement with the administrators of Phones 4u to take over and rebrand 140 stores. It was also revealed that 628 employees at the head office in
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The ASA said "although the ads were intended to be light hearted and humorous, their depiction of Jesus winking and holding a thumbs up sign, with the text 'miraculous' deals during
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and
Vodafone terminated their contracts. Stores closed, and both the Phones 4u and Dial-A-Phone websites were taken offline, pending a decision by the administrators.
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1005:
815:
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After six months of scrutiny, the Ofcom investigation resulted in minor changes to terms and conditions. Phones 4u subsequently changed its repair provider.
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problems in its repair business, rather than sales, which the company was in the process of resolving.
70:
2060:
709:. On 31 July 2013, it was announced that Phones 4u had secured a five year sponsorship deal with the
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reached an agreement with Phones 4u's administrators to take over and rebrand 58 stores, while
2538:
1846:
185:
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Phones 4u backed its advertising campaigns with television programme sponsorships, including
628:
featured in a television advert driving up and down
Britain singing about the latest offers.
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On 15 September 2014, Phones 4u entered administration, after the two remaining suppliers
354:
1079:
1904:
1853:
1840:
717:. In July 2014, it launched the "#FutureYou" campaign. Television adverts featured the
454:
stores. This number increased to over one hundred. However, following a merger between
424:
371:
297:
95:
2627:
2553:
2493:
2208:
2050:
2015:
2005:
1827:
1671:
1340:"£3million Shirt Sponsorship Deal Announced - Birmingham City FC - Singing The Blues"
682:, gave the impression that they were mocking and belittling core Christian beliefs."
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213:
159:
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1989:
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In May 2010, it launched the "It's What We Do" campaign. Television adverts showed
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On 26 September 2006, The
Caudwell Group was sold for a sum of £1.47 billion to
387:
290:
37:
983:
961:
614:
Phones 4u was noted for its effective and controversial advertising campaigns.
2177:
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1984:
1971:
1816:
1797:
1651:
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1361:
1006:"Phones 4U - 1,700 jobs still to go despite EE, Vodafone and Dixons takeovers"
323:
175:
1410:
667:
phones with the message "Miraculous deals on
Samsung Galaxy Android phones".
2090:
1821:
1666:
1661:
1646:
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699:
675:
591:, the practice of sales people standing in shop doorways to lure customers.
276:
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1979:
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1934:
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1480:
1051:"EE set to buy Phones 4U's mobile business for under £5m | City A.M"
516:
470:
382:. Opening in 1996, it expanded to over 600 stores. On 14 September 2014,
269:
17:
413:, a wholesaler and distributor of mobile phones. The company became the
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649:
247:
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1891:
1811:
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163:
2296:
European
Conference of Postal and Telecommunications Administrations
547:
Life Mobile Limited — a mobile virtual network operator, running on
141:
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2341:
2305:
2172:
2105:
2095:
1835:
595:
474:
464:
390:, the company's final remaining suppliers, ended their contracts.
2664:
Companies that have entered administration in the United Kingdom
2263:
559:
Policy Administration Services — mobile phone insurance provider
1563:
1028:"EE to complete Life Mobile purchase | Mobile News Online"
462:, it was announced that this partnership would not be renewed.
816:"CAUDWELL GROUP COMPLETES £1.5BN SALE TO PRIVATE EQUITY FIRMS"
523:
31:
1169:
393:
The company entered administration on 15 September 2014 with
1456:"Littlewoods Christmas ad attracts more than 450 complaints"
794:"Staffordshire-based firm Phones4U goes into administration"
1070:
1068:
962:"Vodafone takes on Phones 4U stores, but 628 HQ jobs to go"
1433:"Phones4U Jesus advert banned for 'mocking Christianity'"
1076:"Development First Training Ltd. - Phones 4u Case Study"
442:
In July 2010, Phones 4u partnered with electrical chain
1196:"Smartphones good and bad for Phones4u | Business"
1103:"Phones 4u retrains 3,000 of its staff in next 80 days"
606:
smartphones had contributed to a 25% loss of earnings.
511:
revealed that they would transfer 800 employees to its
1362:"Flight of the Conchords - Phones 4u (better quality)"
1314:"Horror-themed Phones 4U advert cleared by regulator"
435:. In February 2008, the group bought online retailer
1481:"Phones4U's ghost advert complaints rejected by ASA"
1148:"Phones 4u blames complaints on the repairs process"
2484:
2365:
2319:
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2153:
1998:
1694:
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1615:
875:"DSG to roll out Phones 4u shop-in-shops in Currys"
821:. Caudwell Group. 26 September 2006. Archived from
766:
764:
652:prison guards getting accustomed to a new handset.
544:
Phones 4u Limited — high street and online retailer
346:
322:
306:
296:
286:
265:
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62:. Unsourced material may be challenged and removed.
2337:Internet Telephony Services Providers' Association
686:girl; with the other making a play on the classic
540:The 4u Group consisted of the following entities:
526:announced that close to 1,700 jobs would be lost.
417:, whose high street retail arm was named Phones 4u
1591:Telecommunications industry in the United Kingdom
1284:. UTalkMarketing. 12 October 2011. Archived from
1282:"Spooky Phones 4U ad takes People's Choice award"
1276:
1274:
1078:. Wayback Machine. 21 August 2011. Archived from
747:"Retailer Phones 4u 'Forced Into Administration'"
2649:Telecommunications companies established in 1996
481:The group was acquired by private equity group
2499:British Approvals Board for Telecommunications
940:"O2 and Phones 4u ceases trading relationship"
741:
739:
1575:
537:Life Mobile from Phones 4u's administrators.
8:
2669:Mobile phone companies of the United Kingdom
1607:Science and technology in the United Kingdom
1496:"Manchester Arena signs deal with Phones 4u"
1253:"Phones 4u hit by rise in smartphone claims"
134:
1411:"Phones4u to launch Prison Guards campaign"
1388:"UK | Ad pulled after scouts complain"
621:for two seasons, beginning in August 2001.
2157:
2071:London & Provincial District Telegraph
1691:
1619:
1582:
1568:
1560:
849:"Dial-A-Phone sold for 'knocked-down' £9m"
152:
140:
133:
2634:1996 establishments in the United Kingdom
2291:Defence Science and Technology Laboratory
1307:
1305:
1303:
617:A shirt sponsorship deal was agreed with
439:in a deal worth an estimated £9 million.
122:Learn how and when to remove this message
2659:British companies disestablished in 2014
2466:South Georgia and South Sandwich Islands
2654:Retail companies disestablished in 2014
2544:Interception of Communications Act 1985
1518:"Welcome to the #FutureYou - Phones 4u"
898:"Phones 4u sold in private equity deal"
735:
374:. It was part of the 4u Group based in
2332:Internet Service Providers Association
1251:Garside, Juliette (16 November 2011).
1030:. Mobilenewscwp.co.uk. 14 October 2014
636:4u's best deals. In one of the ads, a
2639:British companies established in 1996
2301:International Telecommunication Union
1368:from the original on 19 December 2021
1170:"Phone Repair Local Business Reviews"
984:"EE to take over 58 Phones 4U stores"
938:Campelli, Matthew (31 January 2014).
522:On 23 September 2014, administrators
7:
2644:Retail companies established in 1996
2605:
2026:British and Irish Magnetic Telegraph
2021:Bonelli's Electric Telegraph Company
1454:Andrew Laughlin (25 November 2011).
1049:Ehrenberg, Billy (14 October 2014).
659:banned a Phones 4u advert depicting
60:adding citations to reliable sources
2504:British Telecommunications Act 1981
1194:Juliette Garside (3 October 2011).
1125:"Phones4U 'breached consumer laws'"
2679:Private equity portfolio companies
1146:Today, Mobile (20 November 2009).
917:"Three and Phones 4u part company"
847:Today, Mobile (20 February 2008).
25:
1312:Sweney, Mark (21 December 2011).
1228:. Wayback Machine. Archived from
1008:. HR Grapevine. 23 September 2014
774:. Evernote.com. 14 September 2014
749:. News.sky.com. 15 September 2014
2604:
2592:
2591:
2574:UK telephone code misconceptions
1494:Ferguson, James (31 July 2013).
533:announced that it would acquire
36:
1222:"Caudwell sells up for £1.46bn"
657:Advertising Standards Authority
535:mobile virtual network operator
446:to place 49 concessions inside
166:following the group's collapse.
47:needs additional citations for
2411:British Indian Ocean Territory
2036:Cable & Wireless Worldwide
1524:. 17 July 2014. Archived from
1220:Bevens, Nick (7 August 2005).
915:Mobile Today (24 April 2012).
881:. 26 July 2010. Archived from
851:. Mobile Today. Archived from
571:Phosphorus Acquisition Limited
409:and his brother Brian founded
1:
2311:Phone-paid Services Authority
1725:BT Business and Public Sector
1602:Economy of the United Kingdom
1101:Mobile Today (26 June 2008).
986:. BBC News. 22 September 2014
964:. BBC News. 19 September 2014
796:. ITV News. 15 September 2014
645:, and the advert was pulled.
397:appointed as administrators.
2373:British Overseas Territories
1483:. The BBC. 21 December 2011.
1409:Banham, Mark (17 May 2010).
1364:. YouTube. 12 January 2009.
896:Milmo, Dan (18 March 2011).
713:, renaming the arena as the
2395:British Antarctic Territory
2286:Broadband Stakeholder Group
2136:Universal Private Telegraph
610:Advertising and sponsorship
2695:
2081:National Telephone Company
2041:Electric Telegraph Company
2011:Atlantic Telegraph Company
1556: (archived 2013-08-28)
1342:. Birminghamcity-mad.co.uk
678:which celebrated Christ's
429:Providence Equity Partners
357: (archived 2013-08-28)
316:Phosphorus Acquisition Ltd
2587:
2509:British telephone sockets
1642:BT Wholesale and Ventures
1597:
1498:. Manchester Evening News
1435:. Metro. 7 September 2011
500:would be made redundant.
469:A branch of Phones 4u on
151:
139:
2519:BT site engineering code
2471:Turks and Caicos Islands
2347:London Internet Exchange
2031:Cable & Wireless plc
1390:. BBC News. 16 June 2009
624:In 2004, the comedy duo
366:was a large independent
2569:Telephone numbers in UK
2529:Communications Act 2003
1127:. BBC. 10 November 2008
655:In September 2011, the
626:Flight of the Conchords
574:Phones 4u Group Limited
433:Doughty Hanson & Co
318:Phones 4u Group Limited
2416:British Virgin Islands
2224:Marconi Communications
503:On 22 September 2014,
478:
458:and rival phone shop,
411:Midlands Mobile Phones
395:PricewaterhouseCoopers
232:Entered administration
2381:Akrotiri and Dhekelia
1949:Virgin Media Business
1637:Babcock International
719:DeLorean time machine
663:alongside a range of
643:The Scout Association
577:Phones 4u Finance plc
468:
338:Phones 4u Finance Plc
197:Midlands Mobile Sales
2674:Newcastle-under-Lyme
2534:Earth stations in UK
2061:Gutta Percha Company
1783:Cable & Wireless
1702:Andrews & Arnold
885:on 13 February 2020.
706:Harry Hill's TV Burp
619:Birmingham City F.C.
529:On 14 October 2014,
498:Newcastle-Under-Lyme
376:Newcastle-under-Lyme
242:Newcastle-under-Lyme
56:improve this article
27:Mobile phone company
2121:Submarine Telegraph
2056:General Post Office
341:The Discovery Store
330:Life Mobile Limited
158:A closed branch on
146:Phones 4u last logo
136:
2579:Web blocking in UK
2564:Telegraph Act 1885
2559:Telegraph Act 1868
2368:Crown Dependencies
2357:Symbian Foundation
2259:Carphone Warehouse
1732:BT Global Services
828:on 5 December 2006
772:"Phones4U closure"
724:Back to the Future
594:In November 2008,
568:MobileServ Limited
479:
460:Carphone Warehouse
336:MobileServ Limited
216:and Brian Morrison
186:Telecommunications
2621:
2620:
2539:Hull Colour Pages
2279:regulatory bodies
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1174:blobstreaming.org
1082:on 21 August 2011
855:on 22 August 2016
582:Sales and service
556:— online retailer
361:
360:
328:Phones 4u Limited
260:Tim Whiting (CEO)
224:15 September 2014
132:
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124:
106:
16:(Redirected from
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2476:Tristan da Cunha
2456:Pitcairn Islands
2426:Falkland Islands
2401:Ascension Island
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1804:Eclipse Internet
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1550:Official website
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1288:on 12 April 2012
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721:famous from the
711:Manchester Arena
674:, the Christian
562:4u Wi-Fi Limited
370:retailer in the
312:4u Wi-Fi Limited
156:
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2327:GSM Association
2320:Industry bodies
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2219:Marconi Company
2197:
2145:
1994:
1922:Virgin Media O2
1687:
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1593:
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1554:Wayback Machine
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1528:on 17 July 2014
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715:Phones 4u Arena
612:
589:street-fighting
584:
565:Jump 4u Limited
509:Dixons Carphone
403:
355:Wayback Machine
339:
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317:
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314:Jump 4u Limited
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1150:. Mobile Today
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112:November 2014
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73: –
72:
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67:Find sources:
61:
57:
51:
50:
45:This article
43:
39:
34:
33:
30:
19:
2610:
2597:
2461:Saint Helena
2168:Arm Holdings
1990:Zen Internet
1942:Virgin Media
1869:Telecom Plus
1754:China Mobile
1530:. Retrieved
1526:the original
1521:
1512:
1500:. Retrieved
1489:
1475:
1463:. Retrieved
1459:
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1437:. Retrieved
1427:
1415:. Retrieved
1404:
1392:. Retrieved
1382:
1370:. Retrieved
1356:
1344:. Retrieved
1334:
1322:. Retrieved
1318:The Guardian
1317:
1290:. Retrieved
1286:the original
1261:. Retrieved
1257:The Guardian
1256:
1246:
1234:. Retrieved
1230:the original
1226:The Scotsman
1225:
1215:
1203:. Retrieved
1200:The Guardian
1199:
1189:
1177:. Retrieved
1173:
1164:
1152:. Retrieved
1141:
1129:. Retrieved
1119:
1107:. Retrieved
1096:
1084:. Retrieved
1080:the original
1055:. Retrieved
1044:
1032:. Retrieved
1022:
1010:. Retrieved
1000:
990:22 September
988:. Retrieved
978:
968:19 September
966:. Retrieved
956:
944:. Retrieved
933:
921:. Retrieved
910:
902:The Guardian
901:
891:
883:the original
878:
869:
857:. Retrieved
853:the original
842:
830:. Retrieved
823:the original
810:
798:. Retrieved
788:
776:. Retrieved
751:. Retrieved
722:
704:
698:
696:
692:
684:
680:resurrection
669:
661:Buddy Christ
654:
647:
638:scout master
634:
630:
623:
616:
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554:Dial-a-Phone
539:
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488:
480:
441:
422:
418:
410:
404:
392:
368:mobile phone
363:
362:
333:Dial-a-Phone
324:Subsidiaries
237:Headquarters
202:
196:
172:Company type
118:
109:
99:
92:
85:
78:
66:
54:Please help
49:verification
46:
29:
2514:BT Research
2487:legislation
2441:Isle of Man
2393:(including
2214:GEC Plessey
2116:Sainsbury's
2101:Post Office
1965:Vodafone UK
1718:BT Consumer
1707:Asda Mobile
1465:21 February
1460:Digital Spy
1324:21 February
1263:19 February
1131:25 November
1057:10 February
1034:10 February
946:10 February
923:10 February
800:10 February
632:campaigns.
483:BC Partners
291:BC Partners
71:"Phones 4u"
2628:Categories
2451:Montserrat
2391:Antarctica
2178:Metaswitch
2126:Tiscali UK
1985:WightFibre
1972:Talkmobile
1817:Lycamobile
1798:KCOM Group
1773:Colt Group
1652:KCOM Group
1413:. Campaign
1292:20 January
1154:20 January
1086:20 January
1053:. City A.M
1012:27 October
832:20 January
731:References
437:Dialaphone
256:Key people
176:Subsidiary
82:newspapers
2431:Gibraltar
2154:Suppliers
1688:providers
1667:Interxion
1662:Openreach
1647:CityFibre
1625:providers
1616:Companies
904:. London.
700:Hollyoaks
676:Holy Week
405:In 1987,
364:Phones 4u
308:Divisions
277:telephone
203:Phones 4u
201:1996 (as
195:1987 (as
18:Phones 4U
2599:Category
2485:History,
2436:Guernsey
2386:Anguilla
2239:Standard
2234:PicoChip
2183:Sarantel
2131:T-Mobile
1980:Voipfone
1959:Vodafone
1935:Giffgaff
1910:Leetline
1885:Three UK
1847:Business
1841:TalkTalk
1793:Inmarsat
1768:Claranet
1712:BT Group
1657:Nexfibre
1502:2 August
1439:2 August
1417:2 August
1366:Archived
1320:. London
1259:. London
519:stores.
517:PC World
471:Briggate
452:PC World
388:Vodafone
302:4u Group
281:services
266:Products
182:Industry
2612:Commons
2406:Bermuda
2202:Defunct
2188:Spirent
2161:Current
2076:Mercury
2046:Energis
1999:Defunct
1788:Entanet
1746:Plusnet
1695:Current
1686:Service
1552:at the
1522:YouTube
1394:6 March
1372:6 March
1346:6 March
1205:6 March
1109:6 March
879:Reuters
778:6 March
753:6 March
727:films.
690:genre.
665:Android
650:Bangkok
401:History
353:at the
347:Website
248:England
221:Defunct
210:Founder
192:Founded
96:scholar
2609:
2596:
2446:Jersey
2193:Telent
2111:Rabbit
2091:Orange
2066:Ionica
2051:Family
1915:No One
1892:SMARTY
1854:Mobile
1812:Lebara
1760:CMLink
1632:Arqiva
1532:15 May
1236:4 July
1179:3 July
859:4 July
688:zombie
672:Easter
513:Currys
456:Dixons
448:Currys
444:Dixons
427:firms
298:Parent
274:mobile
164:London
98:
91:
84:
77:
69:
2524:Buzby
2352:MaNAP
2342:LONAP
2306:Ofcom
2252:Other
2173:Icera
2106:Pipex
2096:Ovivo
1879:Three
1874:Tesco
1836:spusu
826:(PDF)
819:(PDF)
596:Ofcom
475:Leeds
287:Owner
103:JSTOR
89:books
2264:Hibu
2229:Pace
1534:2017
1504:2013
1467:2012
1441:2013
1419:2013
1396:2015
1374:2015
1348:2015
1326:2012
1294:2016
1265:2012
1238:2017
1207:2015
1181:2017
1156:2016
1133:2008
1111:2015
1088:2016
1059:2015
1036:2015
1014:2014
992:2014
970:2014
948:2015
925:2015
861:2017
834:2016
802:2015
780:2015
755:2015
703:and
515:and
450:and
431:and
386:and
270:Home
229:Fate
75:news
2370:and
2366:In
2209:CSR
2086:NTL
2006:AOL
1900:Tru
1822:Sky
524:PwC
473:in
162:in
58:by
2630::
1928:O2
1861:TV
1739:EE
1520:.
1458:.
1316:.
1302:^
1273:^
1255:.
1224:.
1198:.
1172:.
1067:^
900:.
877:.
763:^
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549:EE
531:EE
505:EE
491:EE
384:EE
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1536:.
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119:(
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110:(
100:·
93:·
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52:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
