530:
Solido's niche in the diecast market was offering unique wheel styles for each model, the M-Series’ generic wire wheels were not authentic to real vehicles, but were quite attractive, classy and typical to the look of the time. By 1968, the company had also experimented with plastic wheels on low-friction axles – similar to changes made by Dinky, Corgi, Lonestar and others in reaction to the success of Hot Wheels. These added to the play value but detracted from the realism. As the 1960s progressed, Politoys produced more sports and exotic cars and fewer mundane everyday cars. This was the same tactic used by
595:) (Rixon 2005, p. 14). Politoys was one of the first companies to move into this larger and more lucrative size, thus was a trend setter for larger diecasts that is still popular today. Though proportions on the larger scale Polistil vehicles was sometimes slightly off (so were some of the Martoys, and both Bburago and Maisto later improved), creative presentation made up for it. For example, rally vehicles such as the Lancia Fulvia polar expedition were stunning. This car featured white and brown paint speckled across the entire car – simulating snow and dirt.
817:
603:. The Morgan, for example is beautiful with opening doors, but the tires are hard plastic, not rubber; the steering wheel and front wheels are fixed; and the hood does not open, saving the cost of additional parts. The Alfa Romeo 1750, however, did come in two versions; top up and top down. By the late 1980s, though, the larger models were the backbone of Polistil sales, while it would last, and the 1:43 size was now being left to higher end collector brands like
551:
features, such as the Alfa Romeo
Alfasud with complete ski equipment on the roof. On later 1970s issues like this one, however, the models sported toy-like generic chrome plastic wheel designs that were pretty ugly. The EL-Series was much better than the E in this regard. David Sinclair, an Erie, Pennsylvania, importer who was responsible for starting much of the diecast car collecting hobby in the states noted that one interesting model in the EL line was an
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Rolls Royce..be a collector and a mechanic all at the same time! With
Politoys M, that's how" Below, the ad continued, "Assembled just like the big ones – real solid – with 52 parts, most of which you take apart piece-by-piece with the twist of a screwdriver, then put back together again..." The ad then concluded, "That's Politoys. Collect them. Tinker with them. Play with them." (Politoys by Polistil no date).
650:, and at reasonable retail prices. The F and FK series were in 1:32 scale and first introduced in 1970 and ran until about 1980, changing wheel designs as the years passed. The 1:41 scale CE series appeared in 1978 and featured Renault, Ligier, Lotus, Brabham, Alfa Romeo and Williams, among others. Oddly, a few tractors also appeared in the CE series (Force 1992, 81–88).
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Numbers 526 (Fiat 1100), 535 (Porsche 904), and 538 (Volkswagen 1600 TL) are not mentioned in this data from an original catalog sheet as they were introduced later (Politoys 1968). The M-Series obviously concentrated on
Italian vehicles. For example, 76 percent of this catalog's models were Italian,
283:
The origins of
Politoys as a company are somewhat unclear. The company began as "Politoys APS" about 1960, and started production of 100 plastic cars in 1:41 scale (Sinclair 1979, pp. 387–388). Some of these were contemporary cars and some were veteran vehicles – like an Alfa racing car from the
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In the late 1970s a variety of previous
Polistil castings were shipped to Mexico and sold as the McGregor brand (Force 1992, 208). McGregor sold both plastic and diecast versions of Polistil toys and models were usually marked with both the Politoys and McGregor names. Some models also seem to have
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Most, but not all, of
Polistil's lines were prefaced with letters: CE, RJ, S, MS, etc., but the company did not start with the beginning of the alphabet. With Politoys’ diecast 1:43 scale M-Series starting 1965, the company arguably became one of the most respected names of the decade in accurately
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The MS and MT series of 1:15 scale
Motorcycles also appeared about 1980. Racing series (see next heading) of all scales became a forte. A variety of trucks and tanks (the 'CA' series) and other military vehicles were offered. One very nice military offering was an Afrika Corps BMW motorcycle with
694:
brand. Now
Polistil sells different products: slot car systems, radio controlled cars, die cast models of construction machinery, tractors, caricature cars, Formula One cars and so on. So, this is an interesting case where the Asian toy giant is responsible for resurrecting two well-known Italian
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From the start, the M-Series had tremendous competition. During the 1960s, each diecast model company had a unique approach and a unique market. Dinky and Corgi generally had different market areas, but were more popular in the U.S. French Dinky and Solido were more popular in France. Tekno was a
382:
Another unique advertising angle of
Politoys M was to emphasize how they could be taken apart. One ad in the American market by U.S. representative Lynn International showed the 518 1965 Rolls-Royce Silver Cloud III (Mulliner Park Ward "slant eye" version) in pieces and asked "How can a boy own a
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made the same models sometimes for decades, David
Sinclair says that Polistil was more likely to confront market trends more directly – changing model lines every two or three years (Sinclair 1979, p. 387). As seen below, Polistil kept track of its vehicle lines using sets of capital letters
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Similar to Corgi, Dinky, and Mebetoys, Politoys M used jewels for headlights, while French Solido chose more realistic clear plastic lenses. Still Politoys often had delicately rendered headlight bezel surrounds and other carefully done details (Gardiner and O'Neill 1996, p 72). While competitor
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By the late 1980s, Polistil had released over 500 different vehicles of all sizes (Force 1992, 62–89). In the late 1980s, the larger scales were marketed in the U.S. in a new relationship with Tonka. Apparently, Tonka had purchased Polistil. Vehicle boxes remained red at this time, but were now
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Later 1:43 scale series were the E, EL and HE. Some of the early models in these series were still up to the Politoys M in detail like the well done Lamborghini Espada and Islero (which had folding headlights)(Gardiner and O'Neill 1996, p. 73). Body details were often very good with clever
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Politoys’ 1:43 scale diecast M-Series line was introduced in 1965. The company had previously focused on plastic. The M series were precisely detailed with a wide range of offerings. Sixteen vehicles were introduced in the first year, with numbers starting at 500. The cars had many moving parts
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The TG series of even larger 1:16 scale cars such as the Alfa Romeo 1750C, BMW 328 roadster, Lamborghini Countach, Ferrari GTO, Ferrari 250 California roadster and the Morgan Plus 8 were introduced about 1980. Some of these models, however, did not have the details of competitors Bburago or
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In 1968, the 500-series started including models labelled as "Export." These were slightly cruder than the M-series, with fewer opening features. By 1970, Politoys has "used up" the numbers from 500 to 599, including some metal versions of models previously produced in plastic.
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Danish mainstay as were Gama, Schuco, and Marklin in Germany. More importantly, the Italian market was full. Mercury had been a leader of the Italian diecast industry for a long time, but no sooner had Politoys brought out the M-series, they were joined by
379: ! (Politoys 1968; Rixon 2005, p. 79; Gardiner and O'Neill 1996, pp. 72–73). This contrasted with Dinky and Corgi which tended towards the "toy" market with gimmicks and TV and movie vehicles. Politoys, however, went for consistent realism.
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On the boxes now is printed "Manufactured by: Polistil International LTD, Hong Kong", or "Manufactured by: Most Success Trading LTD, Hong Kong". The new company was apparently created in Hong Kong on August 27, 2013 (Hong Kong Business Directory n.d.).
105:
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provided a surge in competition in the larger scales and contributed to Polistil's demise. By 1993, just as the demand for 1:18 scale models was starting to peak, Tonka dropped the name, dropped Italian production, and venerable Polistil was gone.
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37 percent alone being Alfa Romeo. Unique models produced that were not found elsewhere were the Iso Rivolta seen above, a later Chevrolet Corvette Pininfarina Rondine Coupe, and the first Lamborghini – bugeye – 350 GT (Rixon 2005, p. 37).
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late 'teens and an 1899 French Gobron Brillie (Smeed 1980, p. 35). As the 1960s progressed, some models were produced in fiberglass – tougher than the plastic and less prone to warping. Following trends set by fellow Italian trailblazer
304:, the company changed over to diecast metal vehicles in 1964 or 1965 (Rixon 2005, p. 36, Sinclair 1979, p. 387). About 1970, the company name was changed to Polistil, possibly because of the similarity with the name of the British
368:(normally 2 doors, hood and trunk opened) and the engines and even undercarriage had good detail. Plastic seats almost always tilted forward, and on some models they were covered with a fuzzy material that imitated velour.
308:(Breithaupt No Date; Force 1992, 208–209). Still, some early toy boxes had the names 'APS', 'Polistil'. 'Politoys', and 'Policar' all on the box simultaneously (as seen on the blue Penny series boxes and in that order).
555:(Sinclair's 1977; Levine 2009). It was unique enough to see any American cars in European diecast, much less an AMC model! Starting in 1967, Politoys also offered its 1:66 scale Penny series to compete with smaller
563:, probably aimed at the American market, but the new series never gained their popularity so most were sold within Italy (Breithaupt No Date). Mint boxed examples are thus difficult to find (Rixon 2005, 54).
526:, the latter only briefly, but the competition with Mercury and Mebetoys – who often offered similar models – was a challenge. Furthermore, Mattel's Hot Wheels diminished the American market after 1967.
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Politoys by Polistil. No date. Newsprint ad with Rolls Royce Silver Cloud III Mulliner Park Ward. Ad by U.S. Representative Lynn International Ltd. 200 Fifth Ave, New York, NY.
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claimed to have the first model with all opening features in their 1963 Chrysler Ghia L6.4, Politoys M was the first diecast line where (for a time) all apertures opened on
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were also strong competitors and Politoys never matched their success in the United States nor did they produce as wide a range of models as those two leaders in the field.
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The J series were larger colorful toy-like trucks which used more plastic for bodies and larger plastic wheels. One example was the J85 Mercedes-Benz Unimog dump truck.
52:
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labeled Polistil/Tonka. This included larger 1:14 scale cars. Unfortunately, competition with newer and upcoming Bburago, Maisto and mail order firms like
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780:, Vol. 17, No. 4, pp. 384–399. Princeton, New Jersey: Automobile Quarterly, Inc. in Association with the Princeton Institute for Historic Research.
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Series) carried at least 45 Grand Prix and Formula 1 cars, while the TG and L series were 1:16 scale. Like many other teams, the fascinating
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There is a new site about the world of toys and his History of Polistil Factory: "Quelli della Polistil" on www.quellidellapolistil.it
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One area where Polistil probably did better than any of the competition was in racing vehicles of various scales, mainly covering
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Breithaupt, Doug. No date. Penny, Politoys or Polistil, Delightful Diecast Under Any Name. Webpage dedicated to Politoys.
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By the early 1970s, Polistil diversified somewhat, offering slot cars and larger scales in metal. In 1973, the 1:24 scale
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The company also made toy and model tanks, dolls, robots and TV tie-ins. After a 33-year span, and a collaboration with
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sidecar in desert beige. TV and movie figures and vehicles also appeared but were not as popular as those offered by
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259:, Polistil went out of business in 1993, but now is a brand under the May Cheong Group (owner of the brand
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brand names – Bburago and Polistil, but the products are now made in China, and no longer in Italy.
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The Collector's Guide to Toy Cars: An International Survey of Tinplate and Diecast Cars from 1900.
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manufacturing center which focused on the production of diecast vehicles (Polistil 1975).
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made their way to the U.S.S.R. to be molded there in plastic, like the Maserati Mistral.
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In 2014, the Polistil name was relaunched by the May Cheong Group, manufacturer of the
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16:"Politoys" redirects here. For the Formula One car named after the company, see
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series (1:22 scale was used as well) competed directly with the new
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Politoys M. 1968. Single sheet brochure produced by Politoys APS.
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Sinclair, David. 1979. Scale 1:43, a Survey for Collectors, in
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By the late 1960s, the M-Series range had expanded to 37 models:
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followed by numbers, and not the use of series of numbers only.
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military action figures were marketed under the Polistil name.
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Sinclair's Auto Miniatures. 1977. Typewritten sales flyer.
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Levine, R. F. 2009. David Sinclair in the Driver's Seat.
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At the end of the 1970s, Polistil started mass-producing
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The company's main research and design center was in
773:. London: Miller's, A Division of Mitchell Beazley.
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226:and former manufacturing company headquartered in
661:6-wheel F1 car appeared in two different scales.
579:Lancia Fulvia 1600 HF from Polystil in 1:25 scale
720:Gardiner, Gordon, and O'Neill, Richard. 1996.
758:Polistil. 1975. Hardbound Polistil catalog.
445:518 – Rolls Royce Silver Cloud III "Slant Eye"
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326:Whereas more collector driven lines such as
263:), along with the name of former competitor
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790:. London: Bison Books, A Chartwell Book.
534:at the time, but Corgi, Dinky, and French
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85:Learn how and when to remove this message
715:Classic Miniature Vehicles Made in Italy
538:continued to offer many common sedans.
1811:Manufacturing companies based in Milan
406:505 – Autobianchi Bianchina Panoramica
1831:Italian companies established in 1960
61:. Parenthetical referencing has been
7:
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786:Smeed, Vic, general editor. 1980.
771:Miller's Collecting Diecast Vehicles
668:. They were very popular in Europe.
478:529 – Alfa Romeo Giulia Canguro 600
344:diecast vehicles along with French
740:Jeffrey Stein Sales. 5 June 2014.
466:525 – Ferrari "LeMans" Peninfarina
460:523 – Alfa Romeo Giulia T.I. Super
14:
1826:Toy companies established in 1960
484:531 – Alfa Romeo Giulia "Gazella"
391:500 – Alfa Romeo Giulia Sprint GT
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724:London: Salamander Books, Ltd.
275:, and the shorter run Ediltoys.
29:
418:509 – Lancia Flavia Zagato 1800
403:504 – Ferrari 250 GT Berlinetta
679:Franklin Mint Precision Models
439:516 – Alfa Romeo Giulia Zagato
433:514 – Alfa Romeo 2600 Coupe GT
1:
753:, web published December 1.
502:537 – Alfa Romeo 2600 Pantera
194:May Cheong Group (2014–pres.)
1781:Model manufacturers of Italy
481:530 – Alfa Romeo 2600 Zagato
394:501 – Maserati 3500 GT Coupe
230:, with production center in
448:519 – Ford Taunus 20 M.T.S.
415:508 – Innocenti Morris IM 3
397:502 – Siata Coupe Fiat 1500
204:maycheonggroup.com/polistil
125:; 31 years ago
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686:Chinese Polistil reappears
666:electric racing car tracks
487:532 – Alfa Romeo GS Zagato
436:515 – ISO Rivolta Coupe GT
427:512 – Fiat 500 Giardinetta
409:506 – Alfa Romeo Giulia SS
400:503 – Mercedes-Benz 230 SL
356:(Rixon 2005, p. 80).
238:. Polistil specialized in
15:
1806:Defunct toy manufacturers
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717:. Schiffer Publications.
571:A pioneer in larger scale
508:539 – Lamborghini 350 GT+
451:520 – Lancia Fulvia Coupe
102:
857:manufacturers and brands
542:Variations in 1:43 scale
788:The World of Model Cars
713:Force, Edward. 1992.
475:528 – Fiat 1500 GT Ghia
421:510 – Opel Kadett Coupe
249:vehicles of all sizes.
145:relaunched in 2014-2021
1816:Toy companies of Italy
769:Rixon, Peter. 2005.
742:Polistil Shipment News
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454:521 – Opel Diplomat 8V
371:Though companies like
38:This article includes
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457:522 – Primula Bianchi
778:Automobile Quarterly
499:536 – Dino "Ferrari"
490:533 – OSI 1200 Coupe
442:517 – Fiat 850 Coupe
751:Lake Erie LifeStyle
672:The end of Polistil
185:racing car circuits
99:
67:shortened footnotes
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493:534 – Ford Lola GT
412:507 – Ford Cortina
215:(initially called
46:properly formatted
1801:1:18 scale models
1796:1:25 scale models
1791:1:43 scale models
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642:A racing emphasis
591:(later to become
472:527 – Porsche 912
348:, fellow Italian
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611:, and venerable
463:524 – Simca 1500
219:) is an Italian
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75:February 2021
68:
65:; convert to
64:
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44:they are not
41:
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1671:Construction
1570:Agricultural
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150:Headquarters
81:
72:
43:
22:
18:Politoys FX3
1497:Meccano Ltd
1369:Herpa Wings
1060:Meccano Ltd
854:Scale model
659:Tyrrell P34
553:AMC Gremlin
377:every model
352:and German
247:scale model
179:scale model
1821:Toy brands
1775:Categories
1339:Corgi Toys
1160:Scalextric
1130:Powertrack
995:Hot Wheels
975:Greenlight
945:Corgi Toys
903:Auto Pilen
703:References
625:Dinky Toys
621:Corgi Toys
328:Rio Models
294:Dinky Toys
290:Corgi Toys
63:deprecated
1693:Materials
1636:McFarlane
1487:Kitmaster
1379:Majorette
1205:TrueScale
1095:Morestone
1080:Minialuxe
1045:Majorette
864:Products
648:Formula 1
633:Lion Rock
561:Majorette
155:Hong Kong
1750:Category
1651:Sideshow
1621:Hot Toys
1611:Britains
1578:Britains
1550:Monogram
1520:Atlantic
1467:Britains
1414:Skybirds
1384:Monogram
1308:Aircraft
1283:Skybirds
1268:Monogram
1253:Hasegawa
1230:Military
1125:Polistil
1090:Monogram
1075:Mikro'67
1055:Mebetoys
1050:Matchbox
980:Hasegawa
557:Matchbox
520:Mebetoys
350:Mebetoys
339:M-Series
273:Mebetoys
240:die-cast
217:Politoys
172:Die-cast
168:Products
1760:Commons
1710:Testors
1700:Humbrol
1684:Meccano
1661:Zindart
1598:Figures
1545:Italeri
1444:Railway
1374:Italeri
1263:Italeri
1215:Zindart
1190:Testors
1150:Round 2
1115:Playart
1065:Mercury
1005:Italeri
920:Bburago
609:Vitesse
593:Bburago
589:Martoys
321:Brescia
306:Palitoy
286:Mercury
279:History
269:Mercury
265:Bburago
244:plastic
236:Brescia
234:, near
199:Website
176:plastic
128: (
120:Defunct
115:c. 1960
112:Founded
53:improve
51:Please
1705:Tamiya
1631:Kenner
1606:Bandai
1560:Revell
1540:Heller
1515:Airfix
1472:Hornby
1457:Bandai
1452:Airfix
1434:Zvezda
1419:Tamiya
1404:Schuco
1399:Revell
1364:Heller
1329:Aurora
1324:Airfix
1298:Zvezda
1293:Tamiya
1288:Solido
1278:Revell
1258:Heller
1238:Airfix
1195:Tomica
1180:Tamiya
1175:Solido
1165:Schuco
1145:Revell
1120:Pocher
1070:Mettoy
1040:Maisto
1030:Lesney
1025:Kyosho
1020:Kenner
985:Heller
935:Conrad
930:Code 3
908:Aurora
893:Airfix
878:trucks
866:brands
794:
728:
692:Maisto
613:Solido
605:Eligor
601:Maisto
532:Solido
354:Schuco
346:Solido
317:Chiari
302:Solido
300:, and
288:, and
261:Maisto
232:Chiari
42:, but
1679:Bayko
1641:Mezco
1525:Dinky
1507:Ships
1477:Jouef
1424:Tekno
1344:Dinky
1243:Dinky
1200:Tonka
1185:Tekno
1155:Safir
1110:Norev
1035:Lledo
1000:Husky
990:Herpa
950:Dinky
655:Penny
536:Dinky
505:538 –
496:535 –
469:526 –
373:Corgi
362:Corgi
358:Dinky
332:Brumm
313:Milan
298:Norev
257:Tonka
228:Milan
224:brand
191:Owner
161:China
143:brand
1656:SOTA
1646:NECA
1626:Jada
1616:Hawk
1588:Siku
1583:Ertl
1555:Pyro
1535:Hawk
1530:Frog
1492:Lima
1482:Kato
1409:Siku
1394:Pyro
1359:Hawk
1354:Frog
1349:ESCI
1314:List
1273:Pyro
1248:ESCI
1220:Ziss
1170:Siku
1140:RAMI
1135:Pyro
1100:Muky
1010:Jada
970:Frog
965:ESCI
960:Ertl
955:Efsi
925:Buby
883:List
874:Cars
792:ISBN
726:ISBN
631:and
629:Mego
559:and
524:Edil
522:and
360:and
242:and
174:and
138:Fate
130:1993
123:1993
1389:MPC
1105:NZG
1085:MPC
913:AFX
898:AMT
876:and
623:or
330:or
221:toy
182:car
1777::
744:.
615:.
607:,
319:,
296:,
292:,
271:,
158:,
1317:)
1311:(
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880:(
846:e
839:t
832:v
798:.
732:.
585:S
132:)
88:)
82:(
77:)
73:(
69:.
48:.
20:.
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