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Solido's niche in the diecast market was offering unique wheel styles for each model, the M-Series’ generic wire wheels were not authentic to real vehicles, but were quite attractive, classy and typical to the look of the time. By 1968, the company had also experimented with plastic wheels on low-friction axles – similar to changes made by Dinky, Corgi, Lonestar and others in reaction to the success of Hot Wheels. These added to the play value but detracted from the realism. As the 1960s progressed, Politoys produced more sports and exotic cars and fewer mundane everyday cars. This was the same tactic used by
606:) (Rixon 2005, p. 14). Politoys was one of the first companies to move into this larger and more lucrative size, thus was a trend setter for larger diecasts that is still popular today. Though proportions on the larger scale Polistil vehicles was sometimes slightly off (so were some of the Martoys, and both Bburago and Maisto later improved), creative presentation made up for it. For example, rally vehicles such as the Lancia Fulvia polar expedition were stunning. This car featured white and brown paint speckled across the entire car – simulating snow and dirt.
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614:. The Morgan, for example is beautiful with opening doors, but the tires are hard plastic, not rubber; the steering wheel and front wheels are fixed; and the hood does not open, saving the cost of additional parts. The Alfa Romeo 1750, however, did come in two versions; top up and top down. By the late 1980s, though, the larger models were the backbone of Polistil sales, while it would last, and the 1:43 size was now being left to higher end collector brands like
562:
features, such as the Alfa Romeo
Alfasud with complete ski equipment on the roof. On later 1970s issues like this one, however, the models sported toy-like generic chrome plastic wheel designs that were pretty ugly. The EL-Series was much better than the E in this regard. David Sinclair, an Erie, Pennsylvania, importer who was responsible for starting much of the diecast car collecting hobby in the states noted that one interesting model in the EL line was an
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Rolls Royce..be a collector and a mechanic all at the same time! With
Politoys M, that's how" Below, the ad continued, "Assembled just like the big ones – real solid – with 52 parts, most of which you take apart piece-by-piece with the twist of a screwdriver, then put back together again..." The ad then concluded, "That's Politoys. Collect them. Tinker with them. Play with them." (Politoys by Polistil no date).
661:, and at reasonable retail prices. The F and FK series were in 1:32 scale and first introduced in 1970 and ran until about 1980, changing wheel designs as the years passed. The 1:41 scale CE series appeared in 1978 and featured Renault, Ligier, Lotus, Brabham, Alfa Romeo and Williams, among others. Oddly, a few tractors also appeared in the CE series (Force 1992, 81–88).
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42:
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Numbers 526 (Fiat 1100), 535 (Porsche 904), and 538 (Volkswagen 1600 TL) are not mentioned in this data from an original catalog sheet as they were introduced later (Politoys 1968). The M-Series obviously concentrated on
Italian vehicles. For example, 76 percent of this catalog's models were Italian,
294:
The origins of
Politoys as a company are somewhat unclear. The company began as "Politoys APS" about 1960, and started production of 100 plastic cars in 1:41 scale (Sinclair 1979, pp. 387–388). Some of these were contemporary cars and some were veteran vehicles – like an Alfa racing car from the
577:
In the late 1970s a variety of previous
Polistil castings were shipped to Mexico and sold as the McGregor brand (Force 1992, 208). McGregor sold both plastic and diecast versions of Polistil toys and models were usually marked with both the Politoys and McGregor names. Some models also seem to have
354:
Most, but not all, of
Polistil's lines were prefaced with letters: CE, RJ, S, MS, etc., but the company did not start with the beginning of the alphabet. With Politoys’ diecast 1:43 scale M-Series starting 1965, the company arguably became one of the most respected names of the decade in accurately
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The MS and MT series of 1:15 scale
Motorcycles also appeared about 1980. Racing series (see next heading) of all scales became a forte. A variety of trucks and tanks (the 'CA' series) and other military vehicles were offered. One very nice military offering was an Afrika Corps BMW motorcycle with
705:
brand. Now
Polistil sells different products: slot car systems, radio controlled cars, die cast models of construction machinery, tractors, caricature cars, Formula One cars and so on. So, this is an interesting case where the Asian toy giant is responsible for resurrecting two well-known Italian
528:
From the start, the M-Series had tremendous competition. During the 1960s, each diecast model company had a unique approach and a unique market. Dinky and Corgi generally had different market areas, but were more popular in the U.S. French Dinky and Solido were more popular in France. Tekno was a
393:
Another unique advertising angle of
Politoys M was to emphasize how they could be taken apart. One ad in the American market by U.S. representative Lynn International showed the 518 1965 Rolls-Royce Silver Cloud III (Mulliner Park Ward "slant eye" version) in pieces and asked "How can a boy own a
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made the same models sometimes for decades, David
Sinclair says that Polistil was more likely to confront market trends more directly – changing model lines every two or three years (Sinclair 1979, p. 387). As seen below, Polistil kept track of its vehicle lines using sets of capital letters
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Similar to Corgi, Dinky, and Mebetoys, Politoys M used jewels for headlights, while French Solido chose more realistic clear plastic lenses. Still Politoys often had delicately rendered headlight bezel surrounds and other carefully done details (Gardiner and O'Neill 1996, p 72). While competitor
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By the late 1980s, Polistil had released over 500 different vehicles of all sizes (Force 1992, 62–89). In the late 1980s, the larger scales were marketed in the U.S. in a new relationship with Tonka. Apparently, Tonka had purchased Polistil. Vehicle boxes remained red at this time, but were now
561:
Later 1:43 scale series were the E, EL and HE. Some of the early models in these series were still up to the Politoys M in detail like the well done Lamborghini Espada and Islero (which had folding headlights)(Gardiner and O'Neill 1996, p. 73). Body details were often very good with clever
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Politoys’ 1:43 scale diecast M-Series line was introduced in 1965. The company had previously focused on plastic. The M series were precisely detailed with a wide range of offerings. Sixteen vehicles were introduced in the first year, with numbers starting at 500. The cars had many moving parts
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The TG series of even larger 1:16 scale cars such as the Alfa Romeo 1750C, BMW 328 roadster, Lamborghini Countach, Ferrari GTO, Ferrari 250 California roadster and the Morgan Plus 8 were introduced about 1980. Some of these models, however, did not have the details of competitors Bburago or
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In 1968, the 500-series started including models labelled as "Export." These were slightly cruder than the M-series, with fewer opening features. By 1970, Politoys has "used up" the numbers from 500 to 599, including some metal versions of models previously produced in plastic.
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Danish mainstay as were Gama, Schuco, and Marklin in Germany. More importantly, the Italian market was full. Mercury had been a leader of the Italian diecast industry for a long time, but no sooner had Politoys brought out the M-series, they were joined by
390: ! (Politoys 1968; Rixon 2005, p. 79; Gardiner and O'Neill 1996, pp. 72–73). This contrasted with Dinky and Corgi which tended towards the "toy" market with gimmicks and TV and movie vehicles. Politoys, however, went for consistent realism.
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On the boxes now is printed "Manufactured by: Polistil International LTD, Hong Kong", or "Manufactured by: Most Success Trading LTD, Hong Kong". The new company was apparently created in Hong Kong on August 27, 2013 (Hong Kong Business Directory n.d.).
116:
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provided a surge in competition in the larger scales and contributed to Polistil's demise. By 1993, just as the demand for 1:18 scale models was starting to peak, Tonka dropped the name, dropped Italian production, and venerable Polistil was gone.
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37 percent alone being Alfa Romeo. Unique models produced that were not found elsewhere were the Iso Rivolta seen above, a later Chevrolet Corvette Pininfarina Rondine Coupe, and the first Lamborghini – bugeye – 350 GT (Rixon 2005, p. 37).
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late 'teens and an 1899 French Gobron Brillie (Smeed 1980, p. 35). As the 1960s progressed, some models were produced in fiberglass – tougher than the plastic and less prone to warping. Following trends set by fellow Italian trailblazer
315:, the company changed over to diecast metal vehicles in 1964 or 1965 (Rixon 2005, p. 36, Sinclair 1979, p. 387). About 1970, the company name was changed to Polistil, possibly because of the similarity with the name of the British
379:(normally 2 doors, hood and trunk opened) and the engines and even undercarriage had good detail. Plastic seats almost always tilted forward, and on some models they were covered with a fuzzy material that imitated velour.
319:(Breithaupt No Date; Force 1992, 208–209). Still, some early toy boxes had the names 'APS', 'Polistil'. 'Politoys', and 'Policar' all on the box simultaneously (as seen on the blue Penny series boxes and in that order).
566:(Sinclair's 1977; Levine 2009). It was unique enough to see any American cars in European diecast, much less an AMC model! Starting in 1967, Politoys also offered its 1:66 scale Penny series to compete with smaller
574:, probably aimed at the American market, but the new series never gained their popularity so most were sold within Italy (Breithaupt No Date). Mint boxed examples are thus difficult to find (Rixon 2005, 54).
537:, the latter only briefly, but the competition with Mercury and Mebetoys – who often offered similar models – was a challenge. Furthermore, Mattel's Hot Wheels diminished the American market after 1967.
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Politoys by Polistil. No date. Newsprint ad with Rolls Royce Silver Cloud III Mulliner Park Ward. Ad by U.S. Representative Lynn International Ltd. 200 Fifth Ave, New York, NY.
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claimed to have the first model with all opening features in their 1963 Chrysler Ghia L6.4, Politoys M was the first diecast line where (for a time) all apertures opened on
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were also strong competitors and Politoys never matched their success in the United States nor did they produce as wide a range of models as those two leaders in the field.
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The J series were larger colorful toy-like trucks which used more plastic for bodies and larger plastic wheels. One example was the J85 Mercedes-Benz Unimog dump truck.
63:
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labeled Polistil/Tonka. This included larger 1:14 scale cars. Unfortunately, competition with newer and upcoming Bburago, Maisto and mail order firms like
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791:, Vol. 17, No. 4, pp. 384–399. Princeton, New Jersey: Automobile Quarterly, Inc. in Association with the Princeton Institute for Historic Research.
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Series) carried at least 45 Grand Prix and Formula 1 cars, while the TG and L series were 1:16 scale. Like many other teams, the fascinating
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There is a new site about the world of toys and his History of Polistil Factory: "Quelli della Polistil" on www.quellidellapolistil.it
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One area where Polistil probably did better than any of the competition was in racing vehicles of various scales, mainly covering
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Breithaupt, Doug. No date. Penny, Politoys or Polistil, Delightful Diecast Under Any Name. Webpage dedicated to Politoys.
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By the early 1970s, Polistil diversified somewhat, offering slot cars and larger scales in metal. In 1973, the 1:24 scale
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The company also made toy and model tanks, dolls, robots and TV tie-ins. After a 33-year span, and a collaboration with
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sidecar in desert beige. TV and movie figures and vehicles also appeared but were not as popular as those offered by
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270:, Polistil went out of business in 1993, but now is a brand under the May Cheong Group (owner of the brand
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brand names – Bburago and Polistil, but the products are now made in China, and no longer in Italy.
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The Collector's Guide to Toy Cars: An International Survey of Tinplate and Diecast Cars from 1900.
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manufacturing center which focused on the production of diecast vehicles (Polistil 1975).
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made their way to the U.S.S.R. to be molded there in plastic, like the Maserati Mistral.
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In 2014, the Polistil name was relaunched by the May Cheong Group, manufacturer of the
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27:"Politoys" redirects here. For the Formula One car named after the company, see
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series (1:22 scale was used as well) competed directly with the new
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Politoys M. 1968. Single sheet brochure produced by Politoys APS.
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Sinclair, David. 1979. Scale 1:43, a Survey for Collectors, in
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By the late 1960s, the M-Series range had expanded to 37 models:
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followed by numbers, and not the use of series of numbers only.
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military action figures were marketed under the Polistil name.
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Sinclair's Auto Miniatures. 1977. Typewritten sales flyer.
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Levine, R. F. 2009. David Sinclair in the Driver's Seat.
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At the end of the 1970s, Polistil started mass-producing
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The company's main research and design center was in
784:. London: Miller's, A Division of Mitchell Beazley.
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237:and former manufacturing company headquartered in
672:6-wheel F1 car appeared in two different scales.
590:Lancia Fulvia 1600 HF from Polystil in 1:25 scale
731:Gardiner, Gordon, and O'Neill, Richard. 1996.
769:Polistil. 1975. Hardbound Polistil catalog.
456:518 – Rolls Royce Silver Cloud III "Slant Eye"
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337:Whereas more collector driven lines such as
274:), along with the name of former competitor
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801:. London: Bison Books, A Chartwell Book.
545:at the time, but Corgi, Dinky, and French
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96:Learn how and when to remove this message
726:Classic Miniature Vehicles Made in Italy
549:continued to offer many common sedans.
1822:Manufacturing companies based in Milan
417:505 – Autobianchi Bianchina Panoramica
1842:Italian companies established in 1960
72:. Parenthetical referencing has been
7:
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797:Smeed, Vic, general editor. 1980.
782:Miller's Collecting Diecast Vehicles
679:. They were very popular in Europe.
489:529 – Alfa Romeo Giulia Canguro 600
355:diecast vehicles along with French
751:Jeffrey Stein Sales. 5 June 2014.
477:525 – Ferrari "LeMans" Peninfarina
471:523 – Alfa Romeo Giulia T.I. Super
25:
1837:Toy companies established in 1960
495:531 – Alfa Romeo Giulia "Gazella"
402:500 – Alfa Romeo Giulia Sprint GT
1765:
1756:
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735:London: Salamander Books, Ltd.
286:, and the shorter run Ediltoys.
40:
429:509 – Lancia Flavia Zagato 1800
414:504 – Ferrari 250 GT Berlinetta
690:Franklin Mint Precision Models
450:516 – Alfa Romeo Giulia Zagato
444:514 – Alfa Romeo 2600 Coupe GT
1:
764:, web published December 1.
513:537 – Alfa Romeo 2600 Pantera
205:May Cheong Group (2014–pres.)
1792:Model manufacturers of Italy
492:530 – Alfa Romeo 2600 Zagato
405:501 – Maserati 3500 GT Coupe
241:, with production center in
459:519 – Ford Taunus 20 M.T.S.
426:508 – Innocenti Morris IM 3
408:502 – Siata Coupe Fiat 1500
215:maycheonggroup.com/polistil
136:; 31 years ago
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697:Chinese Polistil reappears
677:electric racing car tracks
498:532 – Alfa Romeo GS Zagato
447:515 – ISO Rivolta Coupe GT
438:512 – Fiat 500 Giardinetta
420:506 – Alfa Romeo Giulia SS
411:503 – Mercedes-Benz 230 SL
367:(Rixon 2005, p. 80).
249:. Polistil specialized in
26:
1817:Defunct toy manufacturers
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728:. Schiffer Publications.
582:A pioneer in larger scale
519:539 – Lamborghini 350 GT+
462:520 – Lancia Fulvia Coupe
113:
868:manufacturers and brands
553:Variations in 1:43 scale
799:The World of Model Cars
724:Force, Edward. 1992.
486:528 – Fiat 1500 GT Ghia
432:510 – Opel Kadett Coupe
260:vehicles of all sizes.
156:relaunched in 2014-2021
1827:Toy companies of Italy
780:Rixon, Peter. 2005.
753:Polistil Shipment News
591:
465:521 – Opel Diplomat 8V
382:Though companies like
49:This article includes
589:
468:522 – Primula Bianchi
789:Automobile Quarterly
510:536 – Dino "Ferrari"
501:533 – OSI 1200 Coupe
453:517 – Fiat 850 Coupe
762:Lake Erie LifeStyle
683:The end of Polistil
196:racing car circuits
110:
78:shortened footnotes
592:
504:534 – Ford Lola GT
423:507 – Ford Cortina
226:(initially called
57:properly formatted
1812:1:18 scale models
1807:1:25 scale models
1802:1:43 scale models
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653:A racing emphasis
602:(later to become
483:527 – Porsche 912
359:, fellow Italian
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152:Company defunct,
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16:(Redirected from
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822:Official website
622:, and venerable
474:524 – Simca 1500
230:) is an Italian
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86:February 2021
79:
76:; convert to
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55:they are not
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1682:Construction
1581:Agricultural
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161:Headquarters
92:
83:
54:
33:
29:Politoys FX3
1508:Meccano Ltd
1380:Herpa Wings
1071:Meccano Ltd
865:Scale model
670:Tyrrell P34
564:AMC Gremlin
388:every model
363:and German
258:scale model
190:scale model
1832:Toy brands
1786:Categories
1350:Corgi Toys
1171:Scalextric
1141:Powertrack
1006:Hot Wheels
986:Greenlight
956:Corgi Toys
914:Auto Pilen
714:References
636:Dinky Toys
632:Corgi Toys
339:Rio Models
305:Dinky Toys
301:Corgi Toys
74:deprecated
1704:Materials
1647:McFarlane
1498:Kitmaster
1390:Majorette
1216:TrueScale
1106:Morestone
1091:Minialuxe
1056:Majorette
875:Products
659:Formula 1
644:Lion Rock
572:Majorette
166:Hong Kong
1761:Category
1662:Sideshow
1632:Hot Toys
1622:Britains
1589:Britains
1561:Monogram
1531:Atlantic
1478:Britains
1425:Skybirds
1395:Monogram
1319:Aircraft
1294:Skybirds
1279:Monogram
1264:Hasegawa
1241:Military
1136:Polistil
1101:Monogram
1086:Mikro'67
1066:Mebetoys
1061:Matchbox
991:Hasegawa
568:Matchbox
531:Mebetoys
361:Mebetoys
350:M-Series
284:Mebetoys
251:die-cast
228:Politoys
183:Die-cast
179:Products
18:Politoys
1771:Commons
1721:Testors
1711:Humbrol
1695:Meccano
1672:Zindart
1609:Figures
1556:Italeri
1455:Railway
1385:Italeri
1274:Italeri
1226:Zindart
1201:Testors
1161:Round 2
1126:Playart
1076:Mercury
1016:Italeri
931:Bburago
620:Vitesse
604:Bburago
600:Martoys
332:Brescia
317:Palitoy
297:Mercury
290:History
280:Mercury
276:Bburago
255:plastic
247:Brescia
245:, near
210:Website
187:plastic
139: (
131:Defunct
126:c. 1960
123:Founded
64:improve
62:Please
1716:Tamiya
1642:Kenner
1617:Bandai
1571:Revell
1551:Heller
1526:Airfix
1483:Hornby
1468:Bandai
1463:Airfix
1445:Zvezda
1430:Tamiya
1415:Schuco
1410:Revell
1375:Heller
1340:Aurora
1335:Airfix
1309:Zvezda
1304:Tamiya
1299:Solido
1289:Revell
1269:Heller
1249:Airfix
1206:Tomica
1191:Tamiya
1186:Solido
1176:Schuco
1156:Revell
1131:Pocher
1081:Mettoy
1051:Maisto
1041:Lesney
1036:Kyosho
1031:Kenner
996:Heller
946:Conrad
941:Code 3
919:Aurora
904:Airfix
889:trucks
877:brands
805:
739:
703:Maisto
624:Solido
616:Eligor
612:Maisto
543:Solido
365:Schuco
357:Solido
328:Chiari
313:Solido
311:, and
299:, and
272:Maisto
243:Chiari
53:, but
1690:Bayko
1652:Mezco
1536:Dinky
1518:Ships
1488:Jouef
1435:Tekno
1355:Dinky
1254:Dinky
1211:Tonka
1196:Tekno
1166:Safir
1121:Norev
1046:Lledo
1011:Husky
1001:Herpa
961:Dinky
666:Penny
547:Dinky
516:538 –
507:535 –
480:526 –
384:Corgi
373:Corgi
369:Dinky
343:Brumm
324:Milan
309:Norev
268:Tonka
239:Milan
235:brand
202:Owner
172:China
154:brand
1667:SOTA
1657:NECA
1637:Jada
1627:Hawk
1599:Siku
1594:Ertl
1566:Pyro
1546:Hawk
1541:Frog
1503:Lima
1493:Kato
1420:Siku
1405:Pyro
1370:Hawk
1365:Frog
1360:ESCI
1325:List
1284:Pyro
1259:ESCI
1231:Ziss
1181:Siku
1151:RAMI
1146:Pyro
1111:Muky
1021:Jada
981:Frog
976:ESCI
971:Ertl
966:Efsi
936:Buby
894:List
885:Cars
803:ISBN
737:ISBN
642:and
640:Mego
570:and
535:Edil
533:and
371:and
253:and
185:and
149:Fate
141:1993
134:1993
1400:MPC
1116:NZG
1096:MPC
924:AFX
909:AMT
887:and
634:or
341:or
232:toy
193:car
1788::
755:.
626:.
618:,
330:,
307:,
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282:,
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891:(
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93:(
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84:(
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59:.
31:.
20:)
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