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The code applies to all pre-packaged alcoholic drinks and covers the drink's naming, packaging, point-of-sale advertising, brand websites, sponsorship, branded merchandise, advertorials, press releases and sampling.
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which was first introduced in 1996. The code, which is supported throughout the industry, seeks to ensure that drinks are marketed in a socially responsible way and to an adult audience only.
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in 2006. The
Drinkaware Trust is now an independent trust which runs all alcohol education campaigns, that had previously been the responsibility of the Portman Group.
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and others for giving unwarranted credibility to the drinks industry by involving
Drinkaware in their Drink Free Days campaign in 2018. Professor
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The code has an open and accessible complaints system. Complaints under the Code are ruled on by an independent complaints panel.
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245:-related issues, and its members account for the majority of alcohol products sold in the UK. It takes its name from the
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425:"If you do do drink, don't do drunk" and Drinkaware.co.uk (excessive drinking, particularly in the under 24s)
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Code of
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resigned from his position with the agency when they refused to break the connection.
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Put forward the industry angle on the understanding of alcohol-related issues.
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These campaigns have been strongly criticised by, amongst others, Professor
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Code of
Practice on the Naming, Packaging and Promotion of Alcoholic Drinks
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There have been several full campaigns run by the group. These include:
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Advocacy of responsible drinking and research into UK alcohol consumption
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It was set up in 1989 as part of a campaign to raise awareness on
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109:Learn how and when to remove this message
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428:Proof of Age Card (aka Prove It) (a
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626:Alcohol industry trade associations
448:and Professor Martin Plant of the
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450:University of the West of England
383:Mark Anthony Brands International
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16:UK alcohol producers trade group
187:15 alcoholic beverage companies
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554:. Guardian. 13 September 2018
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534:"Parliamentlive.tv"
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420:designated drivers
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32:This article
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556:. Retrieved
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432:-accredited
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41:Please help
36:verification
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464:Ian Gilmore
442:Ian Gilmore
219:trade group
595:Categories
558:20 October
502:References
393:SHS Drinks
294:Encourage
161:, London,
99:March 2013
69:newspapers
410:Campaigns
353:Budweiser
136:Formation
470:See also
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255:Guinness
152:Location
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343:Bacardi
326:Members
243:alcohol
237:History
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202:Website
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368:Diageo
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