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specialized in advertising (R.M. Quarry
Advertising), visual design (Accelerate Design, Ratchford Design), database marketing (dBasics), interactive design (Interchange) and technical documentation (Quintext). In 1998, the company opened its first office in the United States, a year that also saw the separate operating companies merge into one.
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In July 2010, Quarry relocated its headquarters from
Waterloo to St. Jacobs, Ontario. In 2012, Quarry received the Innovation Award from the Greater Kitchener Waterloo Chamber of Commerce for its involvement in establishing and housing the Felt Lab, a joint project with the University of Waterloo to
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The four-step methodology that underpins the Demand
Builder harnesses insight into the customer to create has also been adapted for use in 1) online traffic generation, 2) customer-relationship nurturing, 3) sales-force readiness and 4) digital product design. These methodologies are called the
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Robert M. Quarry founded the company in
Kitchener, Ontario, Canada in 1973. In 1988, his son Alan Quarry became the company's major shareholder and the company relocated to nearby Waterloo, Ontario the following year. The company expanded through growth and mergers to include companies that
173:) is a privately held marketing communications and advertising agency headquartered in St. Jacobs, Ontario, Canada. Quarry employs approximately 100 people in its headquarters and its locations in Durham, North Carolina and San Jose, California, USA.
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development by
Forrester Research. Quarry's services include strategic insight and research, branding, advertising, public relations, marketing automation, sales force support and Web and digital media.
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Traffic
Builder, Relationship Builder, Sales Builder and Design Builder, respectively, and collectively constitute the Builder System.
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Quarry is currently led by a four-person partnership with Alan Quarry serving as Chair and Ken Whyte as
President.
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In 2008, Quarry celebrated its 35th anniversary. To mark the occasion, the organization hosted the annual
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Quarry uses its trademarked Demand
Builder process to develop marketing campaigns for its clients.
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Chilton, Susan (July 26, 2001). "Where you come to experience your customers' experience".
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In 2013, Quarry was named B2B Agency of the Year in
MarketingProfs' Bright Bulb B2B Awards.
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Bendinger, Bruce H.; Maxwell, Ann; Barnes, Beth et al.; Tucker, Elizabeth (Ed.) (1999).
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conference, the first such event held outside of Europe. Quarry is also a member of the
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Quarry
Integrated Communications celebrates its 35th year with tree planting
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and a certified agency partner of marketing automation company Eloqua.
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Quarry's clients market highly engineered products, typically in the
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Kotler, Philip; Armstrong, Gary; & Cunningham, Peggy H. (2007).
306:(Seventh Canadian Edition). Pearson Education Canada. pp 548–9.
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marketing, and it has been cited as a leader in the field of
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Quarry was an early adopter and is a leading practitioner of
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Daw article from Marketing Magazine, March 2, 1998, pp 17–18
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Companies based in the Regional Municipality of Waterloo
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Quarry Wins MarketingProfs B2B Agency of the Year Award
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Desire2Learn named business of year at chamber awards
286:(Class-Testing Version). The Copy Workshop. p 569.
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476:Business services companies established in 1973
377:Chilton article from KW Record. June 13, 1998.
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427:Felt Lab is a digital display playground
284:Advertising & The Business of Brands
338:Where to Get Help with Persona Projects
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207:Trans-Canada Advertising Agency Network
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265:Ormston, Jennifer (June 4, 2008). "
180:(IMC). Quarry's offering includes
178:Integrated Marketing Communications
48:Integrated Marketing Communications
28:Headquarters in St. Jacobs, Ontario
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395:Miya, Chelsea (Sept./Oct. 2010).
171:Quarry Integrated Communications
364:Clement, John (February 1993).
213:foster digital media research.
481:1973 establishments in Ontario
466:Advertising agencies of Canada
408:Record Staff (Feb 17, 2012). "
366:Exchange Magazine for Business
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425:Rose Simone (Oct 29, 2011). "
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203:E3 European Agency Network
448:PR Newswire, Oct 27, 2013
223:The Quarry Builder System
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335:Manning, Harley (2005).
247:and technology sectors.
304:Principles of Marketing
81:1440 King Street North
368:. 10(5), 22-25, 39-46.
341:Forrester Research.
182:customer experience
146:Number of employees
84:St. Jacobs, Ontario
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271:Waterloo Chronicle
245:financial services
62:Kitchener, Ontario
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106:Alan Quarry
78:Headquarters
34:Company type
92:Area served
52:Advertising
460:Categories
399:. pp 60–63
326:, p. E.06.
251:References
241:healthcare
169:(formerly
159:Quarry.com
124:Tony Mohr
115:Ken Whyte
102:Key people
324:KW Record
119:President
96:Worldwide
186:personas
86:, Canada
44:Industry
235:Clients
193:History
155:Website
70:Founder
58:Founded
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167:Quarry
65:(1973)
17:Quarry
110:Chair
308:ISBN
288:ISBN
137:CIO
128:COO
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