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For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe
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Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that " had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent
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defines the reach of a television channel as the percentage of the population in private households who view a channel for more than 3 minutes in a given day or week. Similarly, for radio,
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is another important statistics used in advertising management. When reach is multiplied by average frequency, a composite measure called
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as the number of people who tune into a radio station for at least 5 minutes (within at least one 15-minute period) in a given week.
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Reach can be expressed as a number of people in a population exposed to an advertisement, or as a percent of the population.
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minute weekly reach" – that is, the number (or percentage) of viewers who watched the channel for at least
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the quality of exposure. Effective reach and reach are two different measurements for a
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The following formula is used to calculate the reach of a marketing campaign,
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measure, would be a more typical metric for a website).
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518:"Reach | Universal Marketing Dictionary"
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453:Reach is an important measure for the
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620:Advertising
578:14 November
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310:Calculation
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609:Categories
501:References
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278:Definition
186:improve it
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294:Reach of
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190:verifying
45:talk page
473:See also
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449:Purpose
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131:JSTOR
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