246:, and exposes and challenges Best Made, and the media that publicize this brand, as still promoting a version of masculinity embedded in the pioneer myth and symbolic violence. According to Professor Laurie Meamber, "The Best Made Co. brand myth is tied to the idea of the male pioneer that explores and conquers nature. As noted previously, the list of cultural referents utilized by the brand is diverse, and the Best Made Co. brand unabashedly associates well-known men with posed photos of archetypal outdoorsmen, such as fishermen and farmers, with a range of symbols such as the American flag and whiskey bottles. Examined individually, once again, the images are ripe for questioning. For example, many of the masculine, pioneering figures referenced in the brand myth may have a tenuous relationship to the outdoors (e.g. musicians, a civil rights leader). Yet, taken together, these references are viewed as a coherent brand identity that speaks to urban hipsters."
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structure it was applied to creates complex portraits of individuals, revealing empathetic character traits through sculptural position, while employing photography's descriptive potential through compound images that document the minutiae of a given sitter with the hyper detail seen through the lens as it captures not only facial expression, but visceral specifics of hair texture and skin quality. As Modrak manipulated photographs to the will of the three-dimensional creatures, she recognized a lapse between this approach to media and the available texts about photography studio practice. In 2011, Modrak published,
298:, written by Rebekah Modrak with Bill Anthes, looks at the history of photography through the approach of bridging technical and theoretical concerns in a broad, all encompassing way. The book "doesn’t abstract photography from its social context, discussing issues such as censorship in military operation, the place of photography in social networks like facebook, or comparing notions of originality and reproduction in photography to the same notions in genetics, etc."
204:, Modrak along with Zack Denfeld, and Aaron Ahuvia (Professor, University of Michigan-Dearborn, School of Business) curated a month-long art exhibition featuring site-specific work by twenty-five artists, the first curated exhibition of artwork imbedded within eBay.com that uses eBay as a gallery with which to present an exhibition of artwork, instead of simply displaying and selling them.
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Rebekah Modrak's work as a visual artist involves a struggle between the expected uses of a particular technology or history and her desire to employ that knowledge or system in unintended ways that support the messier dynamics of life. Modrak's original experiments in photography led her to question
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of "reality through a viewfinder" presumes to represent our experience of sight. This work, incorporating photographic images applied to three-dimensional forms, ranges from a series of over life-sized figures to portrait busts. The photographic "skin" in combination with the soft three-dimensional
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The artwork intentionally treats browsers as potential consumers by presenting them with a fully functioning company website that mirrors Best Made's content from 2013 through 2017, complete with a collection of $ 350 plungers in "The
Plunger Shop" (in lieu of "The Axe Shop"), brand narration of
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in particular, as, "An overtly ridiculous product pitch for an artisanal plunger (fictional, of course), the clip effectively satirizes the products of a much-lauded brand called Best Made, whose flagship offering is a (nonfictional) line of really fancy and expensive axes. a very pointed, and
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campfire, Veblen chronicles the activities of the gentleman of leisure who cultivates a lifestyle full of 'manly beverages and trinkets,' apparel, weapons and other goods that establish his notable taste and draw attention to his capacity (in time and money) for cultivating leisure."
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as "a dynamic, malleable , changing in real-time within the online environment. Browser posts and emails, and Best Made’s redesigns, legal actions, and product messaging compel new creative and ethical decisions: how to respond to a tobacco company’s request to feature
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Rebekah Modrak. “Best Made Re Made: Critical
Interventions in the Online Marketplace.” The Routledge Companion to Criticality in Art, Architecture, and Design, edited by Chris Brisbin and Myra Thiessen. Routledge/Taylor & Francis,
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useful, example of object-as-critique, setting off a very serious line of questioning about the ideologies and biases embedded in designed things." In "Learning to Talk Like an Urban
Woodsman," Modrak reveals the only part of the
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website that deviates from Best Made's is the "Add to Cart" button. She writes that "any browser showing their readiness to spend money on a stylized plunger by clicking on 'Add To Cart' is dropped into the chamber of
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in their digital showcase; how to correspond in a ‘manly’ way when posing as avatar Peter Smith-Buchanan; what voice to use to reply to an order for thirty
Captain Perley Frazer Hudson Bay Plungers."
169:, a book that redefines photography (theory, history, and technique) as a more expansive practice utilized by various types of artists, some who do not necessarily define themselves as photographers.
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223:"adventures" in manual labor at a Nebraskan farm or at the campground in Plumbland (in lieu of Best Made's (Lumberland"), and enticing events for building community. In the book
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Modrak's work explores interests in shared concerns between art and commerce – each involving questions of labor, production and distribution. Her artworks on
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stretchy pants mentioned in the post Stolen
Ebayaday presented a pair of stretchy pants that (Modrak proposed) had been worn by
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Maclaran, Pauline, Cele C. Otnes and Linda Tuncay Zayer. “Gender, Sexuality and
Consumption.” Routledge Handbook on Consumption
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04:30, December 21, 2011 (UTC) parasol with photographs adds an ornamental parasol to five seminal Vito
Acconci performances.
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451:"Food, Sex and Trauma: Mark Maynard Shoots the Shit with the Most Important Artists of Our Day … Episode 2: Rebekah Modrak"
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Mark A. Rademacher and Casey R. Kelly, “Constructing
Lumbersexuality: Marketing an Emergent Masculine Taste Regime,”
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offer recreations of historic photographs, each incorporating an implausible garment as the main event. Original
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Daniela K. Rosner, Critical
Fabulations: Reworking the Methods and Margins of Design, MIT Press, May 2018
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in her street gestures, and by the members of Hi Red Center during their street cleaning event. Original
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a brilliant piece of satire directed at the company Best Made and its line of high-end, artisanal axes
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151:. She is a professor at the University of Michigan Penny W. Stamps School of Art and Design.
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critiques the appropriation of manual labor by affluent urban hipsters and the
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The
Routledge Companion to Criticality in Art, Architecture, and Design
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The Routledge Companion to Criticality in Art, Architecture, and Design
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553:"Learning to Talk Like An Urban Woodsman: An Artistic Intervention"
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edited by Margit Keller, et al., Routledge, 2017, pp. 292-302.
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is an American artist, author, and educator, born in 1971, in
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Forking Paths in New Media Art Practices: Investigating Remix
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in Photography. She was a visiting artist on the faculty at
592:"Reframing Photography: Theory and Practice (Paperback)"
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Rebekah Modrak, “My Work is Yours to Do What I Want.“
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and subsequently received an Masters of Fine Arts at
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139:. Rebekah Modrak's work has been exhibited at
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147:Incident Report and the Sculpture Center in
103:She studied painting and photography at the
472:. London: Routledge. pp. part IV, 21.
127:, before joining the full-time faculty at
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779:New York State College of Ceramics alumni
666:Radical Humility: Essays on Ordinary Acts
354:"Professor Rebekah Modrak, Stamps School"
207:Modrak is the artist behind the artwork
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275:. In this 'chamber,' staged to evoke a
789:Bowling Green State University faculty
408:. Art-design.umich.edu. March 13, 2011
590:Modrak, Rebekah (November 23, 2010).
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774:21st-century American women artists
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579:– via Taylor Francis Online.
105:New York State College of Ceramics
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636:Debatty, Regine (July 23, 2012).
557:Consumption Markets & Culture
499:Consumption Markets & Culture
406:"A&D Profile: Rebekah Modrak"
384:Reframing Photography / Routledge
358:Stamps School of Art & Design
321:Consumption Markets & Culture
315:Meamber, Laurie (June 29, 2015).
690:Journal of Communication Inquiry
638:"Review: Reframing Photography"
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759:21st-century American writers
569:10.1080/10253866.2015.1052968
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493:Meamber, Laurie (June 2015).
449:Maynard, Mark (May 4, 2014).
333:10.1080/10253866.2015.1053661
532:Walker, Rob (May 12, 2014).
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784:Syracuse University alumni
141:The Carnegie Museum of Art
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613:Jan (December 1, 2010).
551:Modrak, Rebekah (2015).
521:– via TandFonline.
98:Pittsburgh, Pennsylvania
49:Pittsburgh, Pennsylvania
754:Writers from Pittsburgh
749:Artists from Pittsburgh
615:"Leonardo Reviews Home"
468:Thiessen, Myra (2018).
436:March 10, 2012, at the
380:"Reframing Photography"
37:Image of Rebekah Modrak
642:We Make Money Not Art
428:The University Record
296:Reframing Photography
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129:Ohio State University
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213:http://remadeco.org/
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66:Masters of Fine Arts
534:"Object Vs. Object"
263:Re Made brand video
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125:Bowling Green, Ohio
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302:References
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255:Rob Walker
155:Early work
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292:Routledge
149:Cleveland
63:Education
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