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756:. Members have met with government officials, legislators and executives of the bus companies. HTB has managed to continue to interact with its supporters and is persistent in its lobbying work. But in the main it has remained a minority. It has been argued that its activities highlight the weak power of environmental or civic groups contra profit-making corporations.
765:, which is supported by Hong Kong Consumer Advocates, established to protect kids from being captured by the broadcast of TV on public bus. They conduct surveys on buses and report the data on websites and they expose the flaw of why the bus companies so eager to run bus TV. They advocate safe and fair public transportation facilities in Hong Kong.
702:
566:. There are 3 different versions of VCD available in the 4,000 buses. There is a certain pattern in distributing different versions of disc, which version A and B will be available in 1,200 buses respectively and version C for 1,600 buses. All discs are distributed on a daily, random and rotational basis over the fleet.
865:
In March 2005, the
Kowloon-Canton Railway Corporation (KCR) and i-CABLE Communications Limited (i-Cable) announced the launching of "Newsline Express" on board the KCR trains. News information and advertisement will be delivered to passengers through the existing Passenger Information Display System
726:
The main argument against MMOB argues the fact that the travellers cannot turn off the programs, turn down the volume or change channel. This implies that they cannot skip the commercials. Public transport franchises enjoy "monopoly" over many routes. Many passengers have no real alternative means of
679:
MMOB serves as a mobile podium for advertising in Hong Kong. Its special feature is to provide a large number of passengers with frequent broadcasting on advertisements, those mobile advertisements can arouse consumers' impromptu intention on shopping. It is a popular channel for companies to promote
396:
RoadShow
Holdings Limited is owned as to approximately 73% by TIH and the remaining 27% goes to public investors. There are four major wholly owned subsidiaries under RoadShow Holdings Limited. They are RoadShow Media Limited, Bus Power Limited, Leader Force Limited and RoadShow Creations Limited. At
739:
The introduction of this "Multi-media on Board" on franchised public transport is controversial. Members of the public and newspaper columnists have complained in the media about the problems of noise pollution, ubiquitous commercialism, exploitation of passengers' captive situation, abuse of public
485:
Another business of RoadShow is advertising on the transit vehicle exterior, interior or transit vehicle shelters. The advertisements make use of the visibility of transit vehicles or vehicle shelters in the street. This outdoor media platform provides over 4,200 buses with exterior panels on double
476:
Each bus has 4 high-resolution LCD screens, which included two 15-inch screens on the lower deck and two 17-inch screens on the upper deck. Audio bus TV broadcasts one-hour pre-recorded VCD programmes 16–18 times a day. The audio of the television broadcasts is delivered via 15 public speakers that
684:
When people watch television at home they are often engaged in other activities. They are sometimes eating, looking after their children, knitting, cooking etc. In this way watching television becomes a secondary activity. But at the bus the consumers don't have a lot of other activities to engage
589:
In
September 2001, RoadShow and ATV have agreed to become strategic partners and struck a 3-year deal that entitles RoadShow the exclusive right to show ATV programme highlights. TV drama highlights, weekly news summary, game show as well as infotainment programmes have been aired on RoadShow. In
512:
Bus stop stations called Cyber bus stops are interactive computer terminals locating at certain transit vehicle shelters along major routes as well as inside major transit vehicle terminals. Passengers and pedestrians can access to route information and website via touch-screen display panels.
503:
While major transit vehicle shelters are traditional shelters, there are increasingly modern transit vehicle shelters constructed of lightweight stainless steel providing comfort to waiting passengers and also an advertising medium to advertisers. Transit vehicle shelter panels mostly have two
538:
RoadShow began operating on the
Mainland in 2002 when it gained the rights to display advertising at the "Lamplight Rainbow" Tunnel on Huahai Road (淮海路) in Shanghai (上海). Subsequently, its assets grew to include bus bodies, bus shelters and telephone booths in Beijing (北京), Guangzhou (廣州) and
494:
The advertising on the transit vehicle exterior is produced from a high resolution vinyl which can be visible from distance by pedestrians. Transit vehicle exterior advertising includes advertisements on the entire transit vehicle body as well as on panels on the sides and back of the transit
730:
On the other side, there are passengers who welcome MMOB. Especially short-distance travellers, welcome the free infotainment. By short-distance travellers, it means travellers who travel for less than 10 minutes. Others supporting bus television believe that the income from commercials will
727:
transport. The term "captive audience" is repeated. Human brain cannot ignore sound or vision. RoadShow's website described bus television as "a highly effective multi-media advertising platform that pushes your products and services to reach a mass audience in a captive environment".
440:
Bus Focus
Limited has come into an agreement with KMB Group on the advertising on a number of bus shelters. Bus Focus Ltd enjoys the right to operate the advertising business on bus shelters while KMB Group receives a royalty on a revenue sharing basis, subject to a minimum payment.
667:(GPS) on bus tracking and bus fleet management. Apart from the traffic management purpose, the usage of GPS on the fleet can also provide real time information to RoadShow, which means that real time news, weather and traffic information will be available in RoadShow in the future.
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sides, both of which can display advertisements. The back of the panels is illuminated to highlight the advertisements and to reach both the vehicular and the pedestrian audiences. Advertisements for display in transit vehicle shelters consist of posters supplied by the advertiser.
688:
By choosing bus-routes for their commercials, advertisers can easily identify consumers travelling to shopping centres and entertainment venues on transit vehicles. They are on their way to spend money and will easily recall the information given by the advertisers while they are
670:
However, in dense urban areas with congested high-rise buildings, the satellite signals to the GPS receiver are often blocked and the accuracy of the results adversely affected. KMB claims that GPS would only be installed to the whole fleet until the problem is solved.
457:
The Group's MMOB business includes installing, operating and maintaining equipment and LCD units in transit vehicles for the transmission of tailor-made programmes and advertisements, source programme content and marketing and selling advertising on the MMOB system.
569:
Apart from TV advertisements, a number of programme segments have been introduced to RoadShow's programme development. These segments are not only produced by the production team of RoadShow, but also from independent production bodies and other local (e.g.
750:(HTB, 靜巴運動) was formed on 4 May 2002. It aims to reduce passenger annoyance from bus TV. Prior to the establishment of HTB, what later became members of it lobbied against multi-media advertising on public transport under the ban of the
597:, which introduced new PC games, was a co-product by RoadShow and Cross Media, a Hong Kong publication company. Besides, RoadShow also sponsors some outdoor activities, like concerts, and broadcasts the behind-the-scenes footage.
743:
The installation of commercial TV services in buses was met with opposition from its beginning. The opposition came from passengers who found the noise from commercial broadcasting on buses disturbing. A concern group called
495:
vehicle. The vinyl displays are able to withstand the rigors of cleaning and all types of weather, and they can also be removed without harming the paint on the transit vehicle through the use of a special adhesive.
529:
RoadShow merchandising business sells a variety of commemorative items, bus models and souvenirs with the KMB logo. The bus models sold are with special livery and replicate buses operated by
Kowloon Motor Bus.
373:
Holdings
Limited (renamed as Transport International Holdings Limited (TIH)) in December 2000. The MMOB business was taken over by RoadShow Holdings Limited in 2001 prior to its listing on the Stock Exchange.
1257:
461:
Roadshow provides entertainment and advertisements to the passengers of public transit vehicles in Hong Kong. The programmes are broadcast daily, to an audience of around 3 million, by a series of
1252:
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In addition to MMOB services, RoadShow also served as the agency in managing a number of outdoor advertisements on exterior and interior of buses and in bus shelter panels in Hong Kong.
432:
RoadShow
Creations Limited manages the merchandising business of the corporation. The business includes selling of a variety of commemorative items, bus models and souvenirs.
539:
Shenzhen (深圳). It also began offering advertising agency services for the
Guangzhou Metro mass transit system and outdoor media assets in other regions such as
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provides different plans for their clients to place commercials. Price varies from the length of the commercial as well as the number of buses involved.
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Presentation materials provided by
Kowloon Motor Bus Company (1933) Limited on RoadShow Multi-Media on Board Service to Legislative Council, Hong Kong
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They claim that Bus TV violate riders' rights to freedom of choice. And while some advertisements, content of the programmes might have:
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Bus Power Limited is engaged in the provision of media sales services for advertising on transit vehicle exteriors and interiors.
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transport franchises, and the lack of options for passengers who prefer not to watch or listen to television broadcasts.
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RoadShow has reduced its investments in Mainland China since 2010 and focused on its advertising business in Hong Kong.
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RoadShow also co-operates with other organisations and companies to produce programmes. For example, the programme
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was a "similar" system in use mainly on buses in Singapore but has since ceased operation from 1 January 2010.
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RoadShow Media Limited is engaged in the provision of media sales and management services for MMOB business.
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ultimately help to reduce pressure on fare increase and ensure more efficient public bus services.
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RoadShow business consists of three main areas: MMOB, Transit Network and Merchandising business.
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It is looking forwards that MMOBs will become widespread in HK and it will be a great business.
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monitors, each offering a 160° viewing angle, installed in over 4000 transit vehicles from KMB,
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the same time, the group holds 60% shareholding interest in its subsidiary – Bus Focus Limited.
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Leader Force Limited is engaged in the provision of media sales for advertising on billboards.
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965:"ROADSHOW HOLDINGS LIMITED * (Incorporated in Bermuda with limited liability) ANNOUNCEMENT"
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line both sides of the passageways on the two decks with four-channel stereo systems.
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deck buses together with 2,500 bus shelters panels for display of advertising space.
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addition, RTHK is now providing programme content freely to RoadShow as well.
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with Chinese language subtitles. But increasingly there are more English and
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The content of segments can be categorised in the following classification.
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manipulative ads which can bring great harms to people especially children.
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Subsidiaries of RoadShow were assigned to different business aspects.
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They claim that Roadshow has interrupted their freedom as there are:
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KMB is now undertaking an experimental project to introduce the
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is a "similar" system use mainly on buses and trailers in Spain
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385:(路訊通控股有限公司) was listed on the Stock Exchange on 28 June 2001
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Recently all of the RoadShow's programmes are prepared in a
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In MTR, there are LCD giving advertisements to customers.
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in. Here, watching television becomes a primary activity.
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Television channels and stations established in 2000
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705:Standard rate for Ad in RoadShow (wef. 1 Apr 2005)
1253:Companies listed on the Hong Kong Stock Exchange
1035:A Journal about Multi-media Advertising on Buses
469:(a subsidiary of KMB), Citybus (Hong Kong) and
393:) and is currently a member of the TIH Group.
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986:Official Website of RoadShow Holdings Limited
8:
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50:Learn how and when to remove these messages
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855:(新資訊) Now is under controlled by RoadShow.
790:aggressively pushing products and services
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647:Most of the RoadShow's programmes are in
231:Learn how and when to remove this message
213:Learn how and when to remove this message
147:Learn how and when to remove this message
991:RoadShow Holdings Limited Annual Report
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680:their products for different reasons:
174:contains content that is written like
83:Please improve this article by adding
817:Chairman and non-executive director:
655:programmes available for passengers.
578:) and non-local media agencies (e.g.
328:HK$ 407,511,000 (2016 financial year)
7:
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940:
920:"Research Guides: Hong Kong: Media"
996:Translation: Pinyin translated by
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659:Future development on programming
634:Society, Education and Community
31:This article has multiple issues.
1263:2000 establishments in Hong Kong
778:movies not suitable for children
586:and also Taiwan TV programmes).
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61:
20:
948:"82 - Submissions Facing Sheet"
812:Directors and Executive Members
39:or discuss these issues on the
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85:secondary or tertiary sources
807:no option not to be bothered
697:Advertising on RoadShow MMOB
1217:2018 Hong Kong bus accident
887:Transportation in Hong Kong
508:Future Product Developments
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1197:Common stored value ticket
534:Business in Mainland China
428:RoadShow Creations Limited
246:RoadShow Holdings Limited
1015:Official site of RoadShow
838:Chief Operating Officer:
831:Chief Financial Officer:
717:Movement against RoadShow
665:Global Positioning System
628:News and Current Affairs
490:Transit Vehicle Exteriors
369:. It was launched by The
362:
315:: Dr. John Chan Cho Chak
252:
847:Other MMOBs in Hong Kong
735:Anti-bus TV Noise Groups
564:video compact disc (VCD)
499:Transit Vehicle Shelters
1248:Sun Hung Kai Properties
1238:Mass media in Hong Kong
1071:Transport International
787:superstitious talk show
616:iClub Interactive Game
347:http://www.roadshow.hk/
338:123 (as at 31 Dec 2016)
301:incorporated in Bermuda
706:
640:Sports and Recreation
521:
520:Bus Model of KMB Fleet
404:RoadShow Media Limited
320:: Mr. Loh Chan Stephen
72:relies excessively on
1112:Park Island Transport
924:guides.library.ubc.ca
892:MediaCorp TV TVMobile
840:Mr Thomas Lo Sui Sing
833:Mr Lawrence Chan Kwan
819:Mr John Chan Cho Chak
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383:RoadShow Holdings Ltd
195:neutral point of view
1030:NO Bus on TV Project
826:Mr. Loh Chan Stephen
762:NO Bus on TV Project
595:Weekends Game Review
420:Leader Force Limited
1105:Former subsidiaries
1095:Shenzen Bus Company
824:Managing Director:
334:Number of employees
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187:promotional content
882:Media in Hong Kong
866:(PIDS) on trains.
722:A Captive Audience
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613:Family and Health
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189:and inappropriate
1243:Kowloon Motor Bus
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1202:KMB Football Team
1085:Kowloon Motor Bus
804:no remote control
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412:Bus Power Limited
371:Kowloon Motor Bus
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625:Music and Movie
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1090:Long Win Bus
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1020:Hush the Bus
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927:. Retrieved
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918:Cho, Allan.
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181:Please help
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137:October 2017
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33:Please help
30:
853:FirsTVision
643:Travelogue
558:Programming
473:(maxicab).
278:advertising
1232:Categories
905:References
622:Lifestyle
580:Phoenix TV
308:Key people
183:improve it
107:newspapers
96:"RoadShow"
74:references
36:improve it
689:shopping.
653:Putonghua
649:Cantonese
547:(成都) and
367:Hong Kong
296:Hong Kong
248:路訊通控股有限公司
203:June 2020
42:talk page
1207:RoadShow
1160:290/290A
876:See also
772:violence
711:RoadShow
637:Special
631:Science
607:Cartoon
445:Business
355:RoadShow
313:Chairman
272:Industry
1190:Related
929:20 June
545:Chengdu
541:Tianjin
389::
359:Chinese
343:Website
325:Revenue
283:Founded
121:scholar
1169:People
1122:Routes
993:(2004)
982:(2002)
861:(新聞直線)
603:Type
551:(西安).
543:(天津),
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1097:(35%)
968:(PDF)
951:(PDF)
842:(盧瑞盛)
821:(陳祖澤)
549:Xi'an
276:media
128:JSTOR
114:books
931:2022
835:(陳鈞)
828:(羅燦)
582:and
576:RTHK
574:and
453:MMOB
387:SEHK
100:news
1155:91M
1150:71B
584:BBC
572:ATV
471:AMS
463:LCD
391:888
363:路訊通
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