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540:. The company has managed to more than quadruple its turnover since 1995, passing a billion euros in 2007. In 2009, the s.Oliver Group generated a brand turnover total of 1.16 billion euros. A once tiny retail store has grown into one of Europe's 20 largest fashion companies. The new head office in Rottendorf was completed in September 2008. s.Oliver celebrated its 40th company anniversary in 2009.
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635:(Turkey). All logistics are centrally managed in Rottendorf. Logistics and warehouse space occupies 70,900 square metres. Up to 400,000 items of clothing are dispatched from here every day to destinations all around the world. More than 2,000 s.Oliver Bernd Freier GmbH & Co. KG staff are employed at the Rottendorf headquarters.
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for ladies and gentlemen), 's.Oliver Junior' (clothing for newborns, toddlers and children), 'Triangle by s.Oliver' (new segment for sizes from 36 to 54) as well as 's.Oliver
Accessories' (bags, belts and leather goods). Through a range of licensed partners, the company also sells 12 licensed lines,
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segments under the s.Oliver brand, all targeting different buyer types. s.Oliver Casual is the company's largest segment, it focuses on ladies and gents leisure fashion. Trendy and fashionable, QS by s.Oliver is aimed at teenagers and young adults, whereas s.Oliver
Selection addresses a more
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since March 2010. Since then, the distinctive s.Oliver lettering has been appearing on the stadium on perimeter boards, trainer and players' benches and both goals, the team bus, all the club's relevant printed matter and trainers', assistants' and youth outfits. In 2010, after a run of 17
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The company currently owns a total of 173 retail stores, as well as running 400 stores in cooperation with partner companies; its products are also sold in 1,991 shops and feature on 2,507 sales floors. Today, s.Oliver is to be found in more than 30 countries, for example in
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on 12 January 2010, s.Oliver donated from every item sold in the s.Oliver online shop for a week to the victims. The full amount of the donations collected went directly to the victims, without any deductions. s. Oliver is also a sponsor of Würzburg's annual
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677:- for example, raising funds for stroke victims, or supporting victims of the terrible floods in South India in 2005. For several years now, one important element of the fashion house's company culture has been its commitment to the
751:, together with his then-girlfriend Estefania, advertised the 's.Oliver Selection men', because ' s.Oliver is a really good brand, they've got cool clothes. In 2006, s.Oliver launched a joint fashion collection with pop singer
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to negotiate directly with local textile manufacturers, thereby gaining independence from the wholesalers. Subsequently, he had his own successful range of "Madras Check shirts" manufactured, which found a ready market in
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aid organisation "Deutsche Lepra- und
Tuberkulosehilfe" (DAHW). s.Oliver also supported the Germany-based humanitarian aid organisation "Diakonie Katastrophenhilfe"'s efforts for the victims of the
599:, are all located at the company headquarters in Rottendorf, Germany, near the university town of Würzburg. This is where the products, which go on to be manufactured in production facilities in
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including 's.Oliver Shoes', 's.Oliver
Eyewear', 's.Oliver Time', 's.Oliver Jewel', 's.Oliver Home', 's.Oliver Fragrances', 's.Oliver Umbrellas', 's.Oliver Garden' and 's.Oliver Baby'.
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2009 saw star violinist David
Garrett as the German fashion labels' brand ambassador. In sports sponsorship, s.Oliver has been the main sponsor and outfitter of Polish football club
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brand owned by Mäurer & Wirtz GmbH & Co. KG perfume manufacturers, who had registered the name "Sir" as a trademark, "Sir Oliver" was changed to the current brand name,
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In the 1970s, fashion suppliers were frequently unable to deliver the quantities ordered by retailers or to deliver them on time. In 1974, Bernd Freier decided to travel to
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sophisticated audience with a generally understated style. Besides these three main elements, s.Oliver also offers additional product lines like 's.Oliver
Bodywear' (
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now operates autonomously and completely independent from s.Oliver. In 1998, the first retail store outside
Germany was opened in Austria. Shops in Switzerland, the
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between 1997 and 1999, the company established a presence outside the fashion world, thereby increasing the level of brand awareness both in
Germany and elsewhere.
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fashion scene and to add international flair to the boutique, as the
British capital's most successful gentleman's outfitters also featured a "Sir" in their names.
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Germany. Ever since the event's inauguration back in 1998, s.Oliver has supported athletes, volunteers, and the team that organises the national games.
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in southern Africa. Donations have also been made to the cancer charity "Hilfe im Kampf gegen Krebs e.V." and the "Togo project" of the German
484:. 2008 saw the opening and inauguration of the new s.Oliver headquarters in Rottendorf, including "s.Oliver Mini Club", the company's own
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during his two seasons at Jordan Grand Prix (1997-1998). The following year, s.Oliver's Knock Out brand became German
Formula 3 driver
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688:(Germany), it also supplied the outfits for the whole of the German team attending the World Games. When the earthquake hit
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unsuccessful years, Lech Poznan finally won the national championships again and they can compete in the 2010/2011 season
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611:, are developed by different design teams. On an international level there are s.Oliver purchasing organisations in
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In 1987, s.Oliver bought out denim fashion manufacturer Chicago and re-launched the brand under the name Knockout.
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The company was supplying the specially designed official volunteers' outfits for the 2010 national games in
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864:"Bundeskanzleramt - Ein Jahr nach dem Tsunami: Jahresbilanz der Partnerschaftsinitiative Fluthilfe"
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soon followed. Over the next few years, s.Oliver carried on expanding in countries such as the
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Bernd Freier left the management of the company in November 2019. Since 4 November 2019
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917:"Lech Poznan Official Website - s.Oliver official General Sponsor of KKS Lech Poznań"
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that sells apparel, shoes, accessories, jewellery, fragrances and eyewear worldwide.
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s.Oliver Website – s.Oliver ist offizieller Fashionpartner des FC Bayern München
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The company was founded in 1969 by Bernd Freier (who was also its billionaire
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with only 25 square metres of floor space, named Sir Oliver after the hero of
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s.Oliver was also active in motorsport and sponsored Formula One driver
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In the 1990s, the s.Oliver logo featured on the shirts of tennis player
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In 1993, Chaloc GmbH was founded, becoming the well-known
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Mainpost – s. Oliver steigt bei den Würzburg Baskets ein
796:"Real Emotions - s.Oliver Campaign Fall/Winter 2010/11"
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Horitont.net - Formula 3 driver sponsored by s.Oliver
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In 2001, s.Oliver took over the German fashion brand
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419:. In 1978, following a legal dispute with '
53:Learn how and when to remove these messages
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230:Learn how and when to remove this message
212:Learn how and when to remove this message
150:Learn how and when to remove this message
821:"s.Oliver Brandsite - s.Oliver History"
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357:s.Oliver Bernd Freier GmbH & Co. KG
86:Please improve this article by adding
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1024:1969 establishments in West Germany
564:s.Oliver headquarters in Rottendorf
963:Klitschko - die offizielle Website
725:and Würzburg-born basketball star
433:German Patent and Trademark Office
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673:s.Oliver is involved in positive
34:This article has multiple issues.
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88:secondary or tertiary sources
717:Sponsorship and testimonials
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747:In 2003, German Pop singer
409:E. Breuninger GmbH & Co
192:the claims made and adding
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1019:Companies based in Bavaria
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375:until 2014 ) as a small
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675:corporate citizenship
669:Corporate citizenship
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332:Number of employees
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850:2010-12-24 at the
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36:Please help
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605:Middle East
556:Head office
498:Switzerland
455:Netherlands
345:soliver.com
325:Accessories
308:Area served
998:Categories
927:2010-09-01
880:2010-09-01
831:2010-08-18
806:2010-11-01
783:References
723:Ivan Lendl
463:Luxembourg
435:(DPMA) in
387:'s novel,
361:Rottendorf
355:, legally
297:Rottendorf
186:improve it
110:newspapers
99:"S.Oliver"
77:references
39:improve it
753:Anastacia
658:beachwear
654:nightwear
645:lifestyle
623:(India),
619:(China),
615:(China),
613:Hong Kong
593:logistics
585:marketing
190:verifying
45:talk page
982:S.Oliver
848:Archived
662:homewear
650:lingerie
639:Products
633:Istanbul
617:Hangzhou
574:Würzburg
502:Slovenia
486:day care
429:s.Oliver
417:Wormland
381:Würzburg
377:boutique
353:s.Oliver
317:Products
267:Industry
243:s.Oliver
711:cyclone
703:leprosy
625:Jakarta
621:Chennai
587:, from
522:Croatia
506:Belgium
494:Austria
459:Belgium
423:', the
405:Germany
367:History
341:Website
321:Apparel
301:Germany
285:Founder
277:Founded
271:Fashion
184:Please
124:scholar
686:Bremen
603:, the
601:Europe
581:design
526:France
518:Serbia
510:Poland
475:Europe
471:Poland
437:Munich
393:London
261:Public
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874:(PDF)
867:(PDF)
690:Haiti
629:Dhaka
538:India
530:Italy
482:comma
451:comma
447:comma
413:Wöhrl
400:India
131:JSTOR
117:books
705:and
699:Aids
660:and
609:Asia
607:and
595:and
536:and
469:and
461:and
421:4711
415:and
280:1969
103:news
591:to
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379:in
373:CEO
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