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in reducing inhibitions and releasing the inherent creativity of everyone. He and his colleagues developed specific practices and meeting structures which help people to ensure that their constructive intentions are experienced positively by one another. The use of the creative behaviour tools
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Gordon and Prince named both their practice and their new company
Synectics, which can cause confusion, as people not part of the company are trained and use the practice. While the name was trademarked, it has become a standard word for describing creative problem solving in groups.
150:'metaphorical process' to make the familiar strange and the strange familiar". He expressed his central principle as: "Trust things that are alien, and alienate things that are trusted." This encourages, on the one hand, fundamental problem-analysis and, on the other hand, the
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As an invention tool, Synectics invented a technique called "springboarding" for getting creative beginning ideas. For the development of beginning ideas, the method incorporates brainstorming and deepens and widens it with
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in a rational way. "Traditionally, the creative process has been considered after the fact... The
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With these assumptions in mind, Synectics believes that people can be better at being creative if they understand how creativity works.
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extends the application of
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The name
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methodology that stimulates thought processes of which the subject may be unaware. This method was developed by
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Invention processes in arts and sciences are analogous and are driven by the same "psychic" processes;
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invention processes in arts and sciences are analogous and are driven by the same "psychic" processes
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Thought process for making the strange familiar and the familiar strange
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The
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According to Gordon, Synectics research has three main assumptions:
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According to Gordon, Synectics research has three main assumptions:
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Synecticsworld's
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One important element in creativity is embracing the seemingly
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Creativity Inc.: Building an
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by W. J. J. Gordon, London, Collier-MacMillan, 1961
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