247:, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements. A study revealed that 97% of queries in Google returned at least one rich feature. Another study on the evolution of SERPs interfaces from 2000 to 2020 shows that SERP are becoming more diverse in terms of elements, aggregating content from different verticals and including more features that provide direct answers.
36:
500:
Google does not operate, nor would they be capable of applying to a private individual in the same way as they do to one of Google's Ad
Partners. Further, crawling itself remains one of the core elements of Google's search functionality and tools; purported 'warnings' against scraping previously attributed to Google, were in reality posts on third-party platforms such as
203:, this enables competitive pricing for page real estate but is complicated by the dynamics of consumer expectations and intent— unlike static print media where the content and the advertising on every page are the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or
499:
There is no evidence of Google making any public announcement as to the practice of scraping being in breach of its terms of service, as previously documented in this section, as any such 'warnings' could not, by their nature, apply universally to its users as well as, say, users in countries where
198:
With the vast amount of content available online, it's no surprise that a single search query can yield countless pages of results. However, in order to avoid overwhelming users, search engines and personal preferences often limit the number of results displayed per page. As a result, subsequent
378:
Featured
Snippet is a summary of an answer to a user's query. This snippet appears at the top of the list of search hits. Google supports the following types of featured snippets: Paragraph Featured Snippet, Numbered List Featured Snippet, Bulleted List Featured Snippet, Table Featured Snippet,
353:
Several major search engines offer "sponsored results" to companies, who may pay the search engine to have their products or services appear above other search hits. This is often done in the form of bidding between companies, where the highest bidder gets the top result. A 2018 report from the
496:" and generates the data SEO-related companies need to evaluate website competitive organic and sponsored rankings. This data can be used to track the position of websites and show the effectiveness of SEO as well as keywords that may need more SEO investment to rank higher.
320:
matching the query. The pages are sorted on a relevance score based on a series of metrics generally based upon factors such as quality and relevance of the content, expertise, authoritativeness, trustworthiness of the website and author on a given topic, good
354:
European
Commission showed that consumers generally avoid these top results, as there is an expectation that the topmost results on a search engine page will be sponsored, and thus less relevant.
284:
Also known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like
504:
that were manifestly by individuals not necessarily associated with or employed by Google, and in any event made in a personal capacity alone, rather than in a Google-endorsed formal capacity.
332:
Each of the matching web pages is presented as a visual element composed of attribution, a title link, and a snippet of the matching webpage showing how the query matched on the page.
335:
Search results pages typically contain numerous organic results, and users tend to view only the first results on the first page. According to a 2019 study, the click-through rates (
370:
to index and understand the content better. Google supports rich snippets for various data types, including products, recipes, reviews, events, news articles, and job postings.
481:
result pages are protected from automated access by a range of defensive mechanisms and terms of service. These result pages are the primary data source for
53:
148:
in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a
426:
Google
Discover formerly known as Google Feed is a way of getting topics and news information to users on the homepage below the search box.
100:
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matches it will display an additional sub-window on right-hand side with information from its sources. Such panels may offer the user a
72:
176:
119:
79:
927:
729:
367:
57:
626:"From 10 Blue Links Pages to Feature-Full Search Engine Results Pages - Analysis of the Temporal Evolution of SERP Features"
86:
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have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.
366:
in the search results pages when a website contains content in structured data markup. Structured data markup helps the
831:
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pages may not be as relevant or ranked as highly as the first. Just like the world of traditional print media and its
937:
518:
482:
46:
380:
149:
783:
679:
589:"The Evolution of Web Search User Interfaces - An Archaeological Analysis of Google Search Engine Result Pages"
485:, the website placement for competitive keywords that has become an important field of business and interest.
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title tag will be used as the title of the snippet while the most relevant or useful contents of the web page (
348:
267:
697:
489:
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769:
712:"We Analyzed 5 Million Google Search Results. Here's What We Learned About Organic Click Through Rate"
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216:
383:
Featured
Snippet, Carousel Snippet, Double Featured Snippet, and Two-for-One Featured Snippet.
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Proceedings of the 2023 Conference on Human
Information Interaction and Retrieval (CHIIR '23)
593:
Proceedings of the 2023 Conference on Human
Information Interaction and Retrieval (CHIIR '23)
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411:
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207:, search engine results can vary based on individual factors such as browsing habits.
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700:. In Web Mining: Applications and Techniques. Editor: Anthony Scime. p. 339-354.
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The process of harvesting search engine result pages data is usually called "
300:. Users indicate the topic desired based on the keywords they enter into the
647:
632:. Association for Computing Machinery, New York, NY, USA. pp. 338–345.
610:
893:"Google Warns: Automated Queries On Google Is Against The Terms Of Service"
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595:. Association for Computing Machinery, New York, NY, USA. pp. 55–68.
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normally includes a title, a link that points to the actual page on the
563:
539:"Measuring the Filter Bubble: How Google is influencing what you click"
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832:"Enable Search result features for your site | Google Search Central"
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An
Analysis of Documents Viewing Patterns of Web Search Engine Users
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primarily use content contained within the page and fallback to
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29:
770:"A Complete List of the Different Types of Featured Snippets"
312:
Organic SERP listings are the natural listings generated by
808:"Bing for Partners helps businesses and developers succeed"
730:"Behavioural Study on the Transparency of Online Platforms"
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and visual enhancements on the first search results page.
869:"Google Terms of Service – Privacy & Terms – Google"
254:
visually differentiate specific content types such as
243:
may include many different types of enhanced results (
406:
Google for example calls this sort of information "
60:. Unsourced material may be challenged and removed.
339:) drop significantly after the first few results.
470:or page copy) will be used for the description.
458:to generate the content that makes up a search
755:"Enable Search result features for your site"
349:Search engine marketing § Paid inclusion
8:
165:: retrieved by the search engine's algorithm
158:The results are of two general types :
266:. Many content types have specialized SERP
179:to the query. Each result displayed on the
680:"Visual Elements gallery of Google Search"
637:
624:Oliveira, B.; Teixeira Lopes, C. (2023).
600:
587:Oliveira, B.; Teixeira Lopes, C. (2023).
215:The organic search results, queries, and
120:Learn how and when to remove this message
191:, known as a snippet, showing where the
858:. Matt Cutts: Gadgets, Google, and SEO.
564:"Google Glossary: Revenge of Mega-SERP"
530:
403:and other rich sources of information.
399:have started to expand their data into
696:, Jansen, B. J., and Spink, A. 2004.
219:are the three main components of the
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784:"Knowledge – Inside Search – Google"
58:adding citations to reliable sources
768:Willson, Amelia (20 October 2017).
175:The results are normally ranked by
856:Video: anatomy of a search snippet
735:. European Union. 2018. p. 19
25:
34:
27:Display of results from a search
362:Rich snippets are displayed by
45:needs additional citations for
710:Dean, Brian (27 August 2019).
227:of major search engines, like
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474:Scraping and automated access
662:"How Search algorithms work"
69:"Search engine results page"
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923:Search engine optimization
519:Search Engine Optimisation
483:Search engine optimization
434:Major search engines like
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134:search engine results page
18:Search engine result page
492:" or in a general form "
928:Internet search engines
648:10.1145/3576840.3578307
611:10.1145/3576840.3578320
144:that is displayed by a
490:search engine scraping
408:Google Knowledge Graph
304:in the search engine.
933:Internet terminology
391:Search engines like
54:improve this article
938:Digital marketing
854:Cutts, M. (2007)
836:Google Developers
462:. Generally, the
416:zero-click result
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343:Sponsored results
171:: advertisements.
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917:Categories
902:2017-04-04
878:2017-04-04
841:2021-03-03
817:2017-04-04
793:2017-04-04
639:2301.08042
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549:2019-12-04
525:References
454:tags of a
430:Generation
302:search box
250:The major
211:Components
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716:Backlinko
327:backlinks
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177:relevance
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460:snippet
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666:Google
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286:Google
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256:images
239:, and
233:Yahoo!
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733:(PDF)
634:arXiv
597:arXiv
448:Sogou
397:Sogou
298:Sogou
290:Yahoo
264:blogs
241:Sogou
153:query
101:JSTOR
87:books
741:2021
464:HTML
444:Bing
337:CTRs
294:Bing
260:news
237:Bing
225:SERP
221:SERP
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