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attributes and audience data. By offering impressions to as many potential buyers as possible publishers can maximize the revenue. Therefore, SSPs are sometimes referred to as yield-optimization platforms.
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Unlike advertising networks that target buyers (advertisers), supply-side platforms provide services for publishers (
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companies, as well as ad exchanges that work with both publishers (supply side) and advertisers (demand side).
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of the world use a supply-side platform to automate and optimize the selling of their online media space.
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301:"DSPs, SSPs, DMPs, Ad Exchanges Help Inspire New, IAB Data-Driven Ads Site Says Exec Dolan"
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owners). Supply-side platforms are often integrated into the structure of advertising and
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into ad exchanges, where DSPs purchase them on marketers' behalf, depending on specific
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426:"The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014"
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390:"The Rise Of Real-Time Bidding Is The Biggest Online Advertising Story Of 2010"
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344:"U.S Firms to spend over $ 10 billion on third-party audience data"
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54:, fill it with ads, and receive revenue. Many of the larger
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A supply-side platform interfaces on the publisher side to
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Technology for producers to market goods and services
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243:"How an ad is served with real-time bidding"
100:(RTB) is used to complete DSP transactions.
361:Jack Marshall, provided by (2014-01-22).
424:Susan Bidel, provided by (2014-05-29).
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80:and DOOH advertising before a selected
42:is a technology platform to enable web
388:Nick Saint, provided by (2010-08-02).
323:"The Rise of the Demand Side Platform"
261:"Programmatic bidding: Buy, buy, baby"
76:This system allows advertisers to put
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299:Ryan Joe, provided by (2014-02-07).
50:(DOOH) media owners to manage their
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249:from the original on 2021-12-21.
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363:"WTF is a supply-side platform"
245:. Internet Advertising Bureau.
321:Rob Graham (August 25, 2010).
73:(DSP) on the advertiser side.
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69:, which in turn interface to
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411:"Advertising Ecosystem"
286:"Advertising Ecosystem"
84:. SSPs send potential
71:demand-side platforms
52:advertising inventory
223:Demand-side platform
63:advertising networks
32:supply-side platform
428:. www.forrester.com
48:digital out-of-home
453:Online advertising
137:Online advertising
78:online advertising
40:sell-side platform
18:Sell-side platform
303:. adexchanger.com
201:Google Ad Manager
98:real-time bidding
16:(Redirected from
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430:. Retrieved
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394:. Retrieved
392:. Sfgate.com
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372:. Retrieved
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327:. Retrieved
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305:. Retrieved
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269:. Retrieved
267:. 2014-09-13
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218:Ad exchange
86:impressions
432:2015-08-27
413:. iab.net.
396:2010-11-20
374:2016-07-29
329:2013-11-14
307:2015-08-27
288:. iab.net.
271:2014-10-06
229:References
193:(formerly
117:ad serving
44:publishers
206:Media.net
123:Flowchart
90:targeting
67:exchanges
447:Category
325:. ClickZ
247:Archived
212:See also
195:AppNexus
166:Pubmatic
145:Examples
368:Digiday
171:Magnite
151:Equativ
105:website
96:Often,
176:Smaato
111:, and
191:Xandr
181:SpotX
161:Lemma
156:OpenX
38:) or
113:DOOH
65:and
46:and
348:IAB
109:app
36:SSP
449::
365:.
346:.
263:.
107:,
30:A
435:.
399:.
377:.
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34:(
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