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In
February 2017, the company released its president and several other top executives. On March 14, 2017, CEO and founder Frank Addante stepped down from his position to take the role of chairman. The company announced Michael Barrett, previously the chief executive of mobile advertising marketplace
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While the two businesses initially fell under
Rubicon Project and operated as two separate brands, the company rebranded under the name Magnite in June 2020. The merger made Magnite the world's largest independent omnichannel
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In August 2012, the company became the top-ranked online advertising company in terms of reach, with a 96.2% audience share, according to rankings provided by
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Rubicon
Project was founded in 2007 by Frank Addante, Craig Roah, Duc Chau and Julie Mattern, who had previously worked together at L90/adMonitor, an online
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in return for a minority stake in the company. It also received $ 18 million in additional funding led by
Peacock Equity, the venture division of
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284:. Shareholders of Telaria and Rubicon project approved the merger on March 30, 2020, and the merger was completed on April 1.
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and went public in April 2014 opening at over $ 20 per share. The stock fell back to about $ 16 per share later in the month.
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In
February 2021, Magnite acquired SpotX from European entertainment network RTL Group for $ 1.17 billion in cash and stock.
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In
September 2009, the Rubicon Project acquired OthersOnline, an audience profiling technology company based in
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581:"Rubicon Project and Telaria Combine, Forming the Largest Independent Sell-Side Ad Tech Company"
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In July 2013, the company expanded its executive ranks with the addition of 10 senior people.
537:"Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft"
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196:. The company was formed following a merger between Rubicon Project and Telaria in 2020.
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438:"Rubicon Project Files For $ 100 Million IPO — Here's A Basic Guide To Its Finances"
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In March 2014, the company was named number two on the top Ad
Exchange Entities by
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announced its first expansion of its advertising partnerships to include
Magnite,
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487:"Rubicon Project's President Is Among Several Executives Leaving the Company"
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In May 2012, Rubicon
Project acquired Mobsmith, a mobile technology company.
551:"Rubicon Project And Telaria Are Merging To Scale Connected TV Advertising"
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725:"The Rubicon Project Expands and Deepens Its Senior Management Team"
654:"Others Online to make ads more relevant with the Rubicon Project"
473:"comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties"
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for the first time, and also ahead of other competitors such as
322:
In
October 2010, the company acquired Fox Audience Network from
345:
235:
689:"Rubicon Project Acquires Mobsmith To Expand Into Mobile Ads"
630:"Magnite Acquires SpotX For An Eye-Watering $ 1.17 Billion"
606:"Rubicon Project rebrands as Magnite after Telaria merger"
459:"Why The Rubicon Project (RUBI) Stock Is Plummeting Today"
280:
In December 2019, Rubicon Project and Telaria announced a
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By April 2009, the company had raised $ 33 million in
512:"Rubicon Project CEO Steps Down Following Rough Year"
402:"Internet Pioneers Went Their Own Way, Then Reunited"
389:"Magnite Reports Record Fourth Quarter 2021 Results"
703:"Rubicon Project Crushes Google On A Key Ad Metric"
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759:Online advertising services and affiliate networks
754:Digital marketing companies of the United States
668:"Rubicon Project Buys Malware Monitor SiteScout"
656:Puget Sound Business Journal. September 15, 2009
404:Los Angeles Business Journal. November 18, 2007.
234:In February 2014, Rubicon Project filed for an
315:In May 2010, the company bought Site Scout, a
8:
19:
416:"Rubicon Project To Go Shopping With $ 13M"
227:. The company also secured $ 8 million in
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25:
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319:detection company also based in Seattle.
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304:Previous Rubicon Project Acquisitions
7:
257:, would be the new chief executive.
142:Michael Barrett, President & CEO
16:American advertising technology firm
457:Schiavo, Amanda (April 28, 2014).
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539:Hollywood Reporter. May 15, 2024
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701:Thomas, Owen (August 9, 2012).
340:. This placed Rubicon ahead of
744:Companies based in Los Angeles
666:Kaplan, David (May 25, 2010).
414:McMahan, Ty (April 13, 2009).
1:
764:2014 initial public offerings
579:Sparks, Daniel (2020-04-01).
253:and chief revenue officer at
610:Los Angeles Business Journal
604:Chen, I-Chun (2020-06-30).
217:Clearstone Venture Partners
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231:from Silicon Valley Bank.
691:Techcrunch. May 23, 2012.
188:technology firm based in
24:
418:. Dow Jones VentureWire
155:$ 468.4 Million (2021)
97:(May 1, 2007
516:labusinessjournal.com
365:Supply-side platform
296:Acquisition of SpotX
276:Merger with Telaria
206:advertising network
114:United States
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749:Online advertising
705:. Business Insider
290:sell-side platform
186:online advertising
670:. paidContent.org
370:Real-Time Bidding
184:) is an American
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76:Computer software
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709:September 29,
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475:. April 2014.
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260:In May 2024,
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707:. Retrieved
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674:November 29,
672:. Retrieved
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638:. Retrieved
636:. 2021-02-05
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270:Google DV360
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229:venture debt
221:IDG Ventures
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178:Magnite Inc.
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110:Headquarters
42:Company type
20:Magnite Inc.
634:AdExchanger
190:Los Angeles
128:Area served
90:Los Angeles
80:Advertising
738:Categories
640:2023-02-02
615:2020-10-14
590:2020-05-13
560:2021-01-30
491:AdWeek.com
376:References
194:California
180:(formerly
138:Key people
101:2007-05-01
94:California
522:March 14,
496:April 30,
324:News Corp
223:Asia and
132:Worldwide
54:Traded as
359:See also
350:AT&T
338:ComScore
243:comScore
167:.magnite
73:Internet
70:Industry
34:Formerly
317:malware
310:Seattle
262:Netflix
215:led by
200:History
160:Website
147:Revenue
99: (
86:Founded
62::
555:Forbes
342:Google
282:merger
255:Yahoo!
60:Nasdaq
46:Public
711:2012
676:2010
524:2017
498:2017
424:2010
348:and
268:and
169:.com
64:MGNI
346:AOL
236:IPO
165:www
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569:^
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