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While Sesame
Workshop is generally on the forefront of cultural understanding when creating the co-productions, this is apparently not the case with the Japanese version. One script included a plot line where a child trips during a race at a school sports festival. Sesame Workshop insisted the other
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In
November 2003, the brand's master license was acquired by Asatsu-DK Co., Ltd. and WE'VE Co., Ltd. Sesame Street Partners Japan was founded the following year. Along with the original partners, Japan Keizai Company, TV Tokyo Broadband, and Odyssey Communications were added to the "consortium."
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first aired on
November 8, 1971, but was taken off the network in the early 1980s. It resumed from 1988 until the end of March 2004, when production on a local adaptation was announced, which NHK refused to be involved in. While
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reported that the show was suffering from low ratings in its early months: "Viewers are complaining about the differences in the characters' voices compared with the NHK-aired version and about the exclusive use of
Japanese."
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The show focused on nature, imagination, independent thinking, and financial literacy, as well as ethics, interacting with friends, and environmental issues.
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The partnership initiated development of a new series, to focus on literacy and
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