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Storcks moved from Kansas City to St. Louis. In 1966, when
Charles Guggenheim transferred his operations to Washington, D.C., Storck formed his own production company in St. Louis, Shelby Storck & Associates, Inc., and began producing documentaries and commercials. He was best known for making half-hour campaign biographies for politicians, mostly under the direction of media consultant Joe Napolitan, including successful films for
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200:, from 1947 to 1949 and was public relations director and assistant manager of the North Kansas City Development Company in 1949 and 1950. He was also a semi-professional actor in local radio, television, civic theater, and in films made in the Kansas City area. Storck's first wife, the former Barbara Marsh, died of bulbar
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of St. Louis as a director and narrator of documentary and commercial movies produced by
Guggenheim. Among the films Storck made while associated with Guggenheim were several award-winning documentaries on St. Louis history. Storck remarried, to longtime friend Jacqueline Field, in 1956. In 1960 the
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On returning to Kansas City, Storck rejoined WDAF and again resumed newscaster duties but soon moved on to become campaign manager of Kansas City attorney Jerome Walsh's unsuccessful run for congressional office. Storck then joined the staff of T. R. Finn & Associates as its publicity director.
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Shelby Storck had three children: Shelby
Randall Storck (1943–1987), who followed in his father's journalistic footsteps and became a photographer; Phillip Alan Storck (b. 1944); and Gael Winslow Storck (b. 1950). He also had a stepdaughter, Kathy Field (b. 1948) from his second marriage.
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There currently exists a Shelby Storck Award for
Excellence in Undergraduate Teaching at the University of Missouri-Kansas City. The annual Storck Awards for Notable Achievement in the Political Advertising Arts were established by the
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in 1980. Today, Shelby Storck is primarily known for the political films he produced in the 1960s, as well as for his role as a hard-nosed, wise-to-the-world police detective in the 1958 Kansas City-produced feature-length film
395:(1959 – An award-winning and groundbreaking Centron production directed by Herk Harvey, in which Storck portrays a school doctor who has an educational talk with a teen student who has contracted syphilis)
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and was under a doctor's care for several months. He died in his sleep, apparently after a heart attack, at home in St. Louis in April 1969. His wife, Jackie, was on the way by air to
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has in his possession several rare educational and industrial films that Shelby Storck acted in. Several are available for free viewing and downloading online on
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in 1942. A Navy bomber pilot, he rose to the rank of lieutenant before being honorably discharged in 1945. Two of his years of service had been in the
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389:(1958 – Another Calvin film on office workers, where Storck plays an office boss who tells his junior to send his "best man" over to a new office)
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Shortly after his wife's death, Storck returned to broadcasting in 1951 and joined the staff of Kansas City's first television station,
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to visit a sister when he died, and funeral arrangements had to be delayed for several days until she could return to St. Louis.
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in 1950. He later established a
Barbara Storck Memorial award for poetry at the University of Kansas City in her memory.
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which was hugely instrumental in
Humphrey's sudden surge in the polls towards the end of his unsuccessful race against
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film, in which Storck plays an office boss frustrated by his employees' tendencies to take extra-long coffee breaks)
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He was assistant director of education and organization for the
Consumers Cooperative Association, now known as
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Fleming, Thomas J., "Selling the
Product Named Hubert Humphrey," The New York Times Magazine, October 13, 1968.
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Shelby Storck continued in radio and television work through the 1950s, working between Kansas City and
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414:"Shelby W. Storck Dies; Made Documentary Movies," St. Louis Post-Dispatch, April 6, 1969.
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specialist, and motion picture and television producer-director. He was a radio actor on
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420:"Shelby W. Storck Dies; TV. Movie Producer," St. Louis Globe Democrat, April 7, 1969.
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Lemann, Nicholas, "The
Storcks," The Washington Post Magazine, December 7, 1980.
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and in 1937 graduated from the
University of Kansas City, now the
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405:"His Voice to the Navy," The Kansas City Star, January 3, 1942.
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408:"Wed to Shelby Storck," The Kansas City Times, July 21, 1956.
423:"Shelby Storck Rites," The Kansas City Times, April 9, 1969.
417:"Shelby Storck Dies," The Kansas City Star, April 6, 1969.
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and other programs, and appeared in the feature films
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621:A Life: The Story of Lady Bird Johnson
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