25:
386:, "It's not easy to take seriously the marketing neverland where cartoon bears pitch toilet paper, where the Ty-D-Bol man patrols your toilet tank in a tiny rowboat and where a tin of Folgers coffee can heal a marriage. Yet the influence of marketing can't be ignored; worldwide, advertisers spend upwards of $ 600 billion a year trying to influence what you think, do and buy."
164:
360:
said on one of his comedy albums that, "they're approving some pretty weird things, man. Like the guy in the toilet is pretty strange. Originally, it's a rowboat. Then he got a speedboat. Then he was on a raft with two calypso guy musicians and two bushels of lemons 'We put the lemon in the Ty-D-Bol
350:
once wrote: "He wore white slacks, a blue blazer, white shoes, a captain's hat, and he drove a motorboat—in your toilet tank. He sang calypso, threw tiny lemons, and was a favorite topic for Johnny Carson, Bob Hope, Carol
Burnett, and George Carlin. He was also the driving force behind a generation
280:
A twelve-page booklet, "Ty-D-Bol Guide to
Bathroom Cleaning - Spring Cleaning Edition", was offered free as a 1992 promotional gimmick to anyone who mailed a request and a self-addressed, stamped envelope. The 1992 "Ty-D-Bol Spring Cleaning Report" commissioned New York-based public opinion polling
372:
chimed in with "Also, remember the Ty-D-Bol man? The guy who used to float around the toilet tank in a little boat? I hate to burst your bubble, but he wasn't real, either. He was just a professional actor who happened to be six inches tall. The REAL Ty-D-Bol man is only four inches tall and is
276:
In 1991, colour consultant James Mandle advised Ty-D-Bol's new owners to change its packaging from a light blue and green to a bold colour scheme with bright white letters on a dark background. In the 18 months that followed, sales of Ty-D-Bol jumped 40%.
53:
by editing this article to remove any non-free copyrighted content and attributing free content correctly, or flagging the content for deletion. Please be sure that the supposed source of the copyright violation is not itself a
242:
In 1960, O’Hare sold Ty-D-Bol
Chemical to its other executives for less than $ 100,000; independently he pursued an assortment of inventions - various detergents, a swimming pool chlorinator, a water softener.
351:
of kids peeking into toilet tanks to find the little man in the boat. He was the first to introduce the automatic bowl cleaner and the first to turn the water in the bathroom blue. He was the Ty-D-Bol Man."
596:
235:
Originally developed in 1958 by inventor and cleaning product pioneer, Harry O’Hare, Ty-D-Bol in its original form is a blue liquid cleanser/disinfectant for the toilet bowl. Other variants, such as a
281:
firm
Research & Forecasts to ask 1,006 American adults “if they had the power to throw out what exists and start all over again", what would they choose? 49 percent picked the
312:. Nattily attired in a captain's hat, blazer, and turtleneck, he piloted a toilet tank-sized boat in TV commercials from 1968 to 1984. A number of different actors (including
738:
733:
743:
713:
206:
that was introduced in 1958. In its original format, the product is a blue cleanser/disinfectant liquid released into the toilet tank from an automatic dispenser.
517:
505:
666:
562:
493:
35:
309:
221:
50:
575:
621:
354:
Decades after the televised ad campaign ended, the character continues to serve as a symbol of the excesses of the advertising industry.
541:
728:
723:
657:
Kiwi Brands, Inc.: Ty-D-Bol Man campaign, Judson Knight, Encyclopedia of Major
Marketing Campaigns, Volume 1, 2000, pp. 911-915
180:
236:
449:"Harry O'Hare Hopes to Turn Water Into Gold : Ty-D-Bol Inventor Plans to Take On Big Guys With New Filtration Method"
282:
270:
55:
176:
332:
718:
286:
320:, Fred Miltonberg, Larry Sprinkle, Mr. W.D. (Bill) Willert, and Mark Matheisen) played the dapper character.
448:
382:
210:
121:
473:
262:
43:
266:
265:
purchased the Ty-D-Bol brand from near-bankrupt
Papercraft Holdings, operating it as part of its
537:
531:
415:
297:
94:
678:
597:"The blots of Beland: A sampling of the No. 1 Loser's 1,500 drops of Style Invitational ink"
239:
in a water-soluble wrapper, to be placed in the toilet's water tank, were introduced later.
24:
293:
248:
214:
84:
203:
707:
436:
MSDS for Ty-D-Bol
Automatic Toilet Cleaner, Blue Spruce, Evergreen, Lavender (Tablet)
357:
255:
258:
was launched, initially as a jar of chlorine bleach crystals for the toilet tank.
247:
briefly owned the company (as well as a shoe polish maker and a minority stake in
224:, who piloted a boat inside the toilet tank in TV commercials from 1968 to 1984.
317:
273:. After years of selling core assets to stay afloat, Papercraft folded in 1991.
641:
369:
435:
377:
313:
138:
Bill
Willert, Current Ty-D-Bol Man, Bryan Willert, Executive Vice President
576:"Ty-D-Bol Spring Cleaning Report: "Congress Needs A Good Spring Cleaning""
373:
always watching you via a little periscope. Try not to think about it."
232:
Introduced in 1957, Ty-D-Bol is a brand of in tank toilet bowl cleaner.
645:
328:
213:, which acquired the brand in 2010, currently manufactures Ty-D-Bol in
163:
244:
251:) as part of a diversification attempt which it quickly abandoned.
209:
The brand has changed owners repeatedly; Willert Home
Products of
173:
may have been created or edited in return for undisclosed payments
669:, Dave Barry (syndicated column), Kentucky New Era - May 19, 1997
323:
Resin, who died at age 79 in 2010, was Dr. Beeper in the film
157:
18:
220:
The company is best known for its nautical spokesperson, the
681:, Terry O'Reilly, Mike Tennant - Knopf Canada, Oct 27, 2009
376:
According to Terry O'Reilly and Mike
Tennant, the admen of
476:. Lehman Brothers Collection - Library.hbs.edu. 1985-05-01
308:
Ty-D-Bol is best known for its nautical spokesperson, the
300:
proposed "A useless product: New, lemon yellow Ty-D-Bol".
696:
402:
679:
The Age of Persuasion: How Marketing Ate Our Culture
175:. It may require cleanup to comply with Knowledge's
147:
142:
132:
116:
108:
100:
90:
80:
518:Former Papercraft Holding in Chapter 7 bankruptcy
335:. Mark Matheisen's film credits include roles in
327:. Larry Sprinkle is a reporter for NBC affiliate
296:Style Invitational (Week 121), Russell Beland of
8:
508:, Reading Eagle (Pennsylvania), Aug 31, 1999
75:
667:Vanish lady's toilet available for sniffing
337:Forrest Gump, Plan B, A Walk in the Clouds,
739:Manufacturing companies based in St. Louis
734:Privately held companies based in Missouri
254:In 1978, competing in-tank toilet cleaner
74:
395:
744:American companies established in 1958
714:Chemical companies established in 1958
622:"'Ty-D-Bol man' Dan Resin dead at 79"
533:Website Branding for Small Businesses
520:, The Pittsburgh Press - Oct 19, 1991
496:, The Pittsburgh Press - Nov 17, 1989
7:
565:, Rome News-Tribune - Nov 23, 1992
14:
648:; Larry joined WCNC-TV in 1985.
263:Sara Lee Household and Body Care
162:
23:
416:"Ty-D-Bol is made in St. Louis"
292:As a 1995 winning entry in the
1:
530:Nathalie Nahai (2014-04-22).
438:, Sara Lee Corporation (2003)
368:In a 1997 syndicated column,
49:Please review the source and
414:Elliot Weiler (2013-08-09).
44:Knowledge's copyright policy
271:Douglassville, Pennsylvania
760:
506:Local Kiwi operation sold
333:Charlotte, North Carolina
202:is an American brand of
32:This article or section
729:Cleaning product brands
724:Multinational companies
38:from another location,
16:Brand of toilet cleaner
403:Willert Home Products
383:The Age of Persuasion
211:Saint Louis, Missouri
181:neutral point of view
122:Saint Louis, Missouri
563:Hints for homemakers
601:The Washington Post
348:Dallas Morning News
346:Steve Levin of the
77:
624:. UPI. 2010-08-02
453:Los Angeles Times
298:Fairfax, Virginia
285:, 23 percent the
197:
196:
156:
155:
95:Cleaning products
73:
72:
36:copied and pasted
751:
700:
699:
697:Official website
682:
676:
670:
664:
658:
655:
649:
639:
633:
632:
630:
629:
618:
612:
611:
609:
608:
593:
587:
586:
584:
583:
572:
566:
560:
554:
553:
551:
550:
527:
521:
515:
509:
503:
497:
491:
485:
484:
482:
481:
470:
464:
463:
461:
460:
445:
439:
433:
427:
426:
424:
423:
411:
405:
400:
364:
192:
189:
177:content policies
166:
158:
152:
149:
78:
68:
65:
59:
56:Knowledge mirror
42:in violation of
27:
19:
759:
758:
754:
753:
752:
750:
749:
748:
719:American brands
704:
703:
695:
694:
691:
686:
685:
677:
673:
665:
661:
656:
652:
640:
636:
627:
625:
620:
619:
615:
606:
604:
595:
594:
590:
581:
579:
574:
573:
569:
561:
557:
548:
546:
544:
529:
528:
524:
516:
512:
504:
500:
492:
488:
479:
477:
472:
471:
467:
458:
456:
447:
446:
442:
434:
430:
421:
419:
413:
412:
408:
401:
397:
392:
362:
306:
294:Washington Post
230:
215:South St. Louis
193:
187:
184:
179:, particularly
167:
146:
135:
128:
124:
69:
63:
60:
48:
28:
17:
12:
11:
5:
757:
755:
747:
746:
741:
736:
731:
726:
721:
716:
706:
705:
702:
701:
690:
689:External links
687:
684:
683:
671:
659:
650:
642:Larry Sprinkle
634:
613:
588:
567:
555:
542:
522:
510:
498:
486:
465:
440:
428:
406:
394:
393:
391:
388:
305:
302:
229:
226:
204:toilet cleaner
195:
194:
170:
168:
161:
154:
153:
144:
140:
139:
136:
133:
130:
129:
126:
120:
118:
114:
113:
110:
106:
105:
102:
98:
97:
92:
88:
87:
82:
71:
70:
34:may have been
31:
29:
22:
15:
13:
10:
9:
6:
4:
3:
2:
756:
745:
742:
740:
737:
735:
732:
730:
727:
725:
722:
720:
717:
715:
712:
711:
709:
698:
693:
692:
688:
680:
675:
672:
668:
663:
660:
654:
651:
647:
643:
638:
635:
623:
617:
614:
602:
598:
592:
589:
577:
571:
568:
564:
559:
556:
545:
543:9781621534082
539:
535:
534:
526:
523:
519:
514:
511:
507:
502:
499:
495:
490:
487:
475:
474:"Revlon, Inc"
469:
466:
454:
450:
444:
441:
437:
432:
429:
418:. FOX2now.com
417:
410:
407:
404:
399:
396:
389:
387:
385:
384:
379:
374:
371:
366:
359:
358:George Carlin
355:
352:
349:
344:
342:
338:
334:
330:
326:
321:
319:
315:
311:
303:
301:
299:
295:
290:
288:
284:
283:U.S. Congress
278:
274:
272:
268:
264:
259:
257:
252:
250:
246:
240:
238:
233:
227:
225:
223:
218:
216:
212:
207:
205:
201:
191:
182:
178:
174:
171:This article
169:
165:
160:
159:
151:
145:
141:
137:
131:
127:United States
123:
119:
115:
111:
107:
103:
99:
96:
93:
89:
86:
83:
79:
67:
57:
52:
46:
45:
41:
37:
30:
26:
21:
20:
674:
662:
653:
637:
626:. Retrieved
616:
605:. Retrieved
603:. 2011-06-22
600:
591:
580:. Retrieved
578:. 1992-03-19
570:
558:
547:. Retrieved
532:
525:
513:
501:
489:
478:. Retrieved
468:
457:. Retrieved
455:. 1988-01-19
452:
443:
431:
420:. Retrieved
409:
398:
381:
375:
367:
356:
353:
347:
345:
340:
336:
324:
322:
310:Ty-D-Bol Man
307:
304:Ty-D-Bol Man
291:
279:
275:
269:division in
260:
256:2000 Flushes
253:
241:
237:solid tablet
234:
231:
222:Ty-D-Bol Man
219:
208:
199:
198:
185:
172:
117:Headquarters
112:Harry O'Hare
81:Company type
61:
39:
33:
341:Ocean Tribe
318:Bob Kaliban
267:Kiwi Brands
51:remedy this
708:Categories
628:2014-07-26
607:2014-07-27
582:2014-07-26
549:2014-07-26
494:Papercraft
480:2014-07-26
459:2014-07-26
422:2014-07-26
390:References
370:Dave Barry
325:Caddyshack
289:tax code.
188:April 2020
134:Key people
64:April 2020
378:CBC Radio
314:Dan Resin
261:In 1987,
361:for you.
200:Ty-D-Bol
91:Industry
76:Ty D Bol
40:possibly
646:WCNC-TV
644:bio on
329:WCNC-TV
228:History
143:Website
109:Founder
101:Founded
85:Private
540:
249:Schick
245:Revlon
148:tydbol
538:ISBN
339:and
150:.com
104:1958
380:’s
331:in
287:IRS
183:.
710::
599:.
536:.
451:.
365:"
343:.
316:,
217:.
125:,
631:.
610:.
585:.
552:.
483:.
462:.
425:.
363:'
190:)
186:(
66:)
62:(
58:.
47:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.