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The title of this article is "Advertising campaign" yet the article deals with all manner of marketing and promotion related topics - guerilla marketing, IMC, positioning. target markets etc - virtually anything except campaigns. It is confused and unfocussed. It treats advertising as synonymous with
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While any advertising campaign should be consistent with the broader corporate vision, its integrated marketing communications and its positioning statement, these factors only set the stage for the development of the campaign. What is special about devising advertising campaigns? We do not get any
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The lead section explicitly mentions the need to evaluate a campaign's success or failure. (Fair point) but the body of the article never actually gets around to discussing effectiveness measures. This is a major omission in the article. At the very least, I would have expected some discussion of
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The content of this section describes segmentation processes rather than the selection of a target market or target audience for a given campaign. This section is unfocussed, confusing and is not integrated with the core topic of advertising campaigns. At the very least, I would have expected this
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This article begins by asserting, without any refernces, that "there are 5 key points at which an advertising campaign must consider to ensure an effective campaign. These points are, integrated marketing communications, media channels, positioning, the communications process diagram and
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The section on positioning is unfocussed. It begins by asserting that the positioning can be understood in terms of price, place, product and promotion (i.e. the 4 Ps). This is not the consensus understanding of positioning and it contradicts at least two other articles namely
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section to distinguish between a target audience (the audience for a given medium or campaign) and a target market (potential and existing customers for a given product, brand or service). How do advertisers select the target audience? This question is not addressed at all.
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The entire tone of the article is basic and confusing, misleading in places, contradicts content that is already covered elsewhere on
Knowledge (XXG) and adds nothing of value. This article is a strong candidate for deletion.
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Suggest merging this over to
Marketing. If you search for "advertising campaign" the redirect leads there (though the word campaifn is not in the body). The concepts so closely related, they should all be in one place.
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if a diagram is not to be shown? This could be a simple discussion of the communications process as it applies to advertising campaigns. It does not need to specify
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sense of the unique challenges and tasks involved in advertising planning or execution. Nor, do we get any sense of what makes campaigns effective.
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There is nothing in this article that could not be found elsewhere. Knowledge (XXG) would not lose any value if this article was deleted entirely.
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I have no idea what this is doing in an article on advertising campaigns? Guerilla marketing is a different promotional tactic.
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This article is so unfocussed that it duplicates content covered on other wikipedia articles, including, but not confined to:
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This article is or was the subject of a Wiki
Education Foundation-supported course assignment. Further details are available
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The following
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advertising is a sub-component of integrated marketing communications and is therefore a broader concept
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on
Knowledge (XXG). If you would like to participate, please visit the project page, where you can join
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the communications process diagram is a broader concept
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30:on 13 May 2020. The result of
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60:on Knowledge (XXG)'s
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58:Start-class
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483:objectives
445:plagiarism
413:EmilyCarew
346:Multimedia
320:Sound bite
738:BronHiggs
695:Marketing
628:BronHiggs
505:BronHiggs
115:Marketing
844:A.Evanzz
701:and the
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452:unsigned
425:PrimeBOT
28:deletion
848:SamiB11
724:diagram
720:diagram
367:Answer
306:Cleanup
256:on the
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64:scale.
518:Merge
360:Other
229:Media
220:Media
176:Media
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