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In the 1870s, The
Centaur Company began doing significant advertising to create its brands, with a primary emphasis on Castoria. Between 1870 and World War II "Children cry for Chas. H. Fletcher's Castoria" was one of the best known advertising slogans. At the opening of the
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In the 1920s, Centaur was one of the earliest advertisers targeting women directly. "Their advertising prior to that had targeted both men and women, but here they began to advertise additionally in the new publications specifically targeted to women."
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in 1883, Chas. H. Fletcher painted advertisements on virtually every blank wall in sight; they are quite visible in images of the opening of the bridge. Castoria ads from the 1870s through 1920s are still visible today on the buildings of New York.
219:. The first was lost, but the crew survived. The second survived the war. Its pilot was William H. Fletcher, hence its name although the pilot was not a descendant of Charles Henry Fletcher.
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Centaur was an early practitioner of the use of celebrities in mass advertising. Centaur
Liniment advertising included a purported endorsement from
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The
Centaur-Caldwell division of Sterling Drug also owned the marketing rights to Dr. William B. Caldwell's "Syrup Pepsin", manufactured in
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Centaur
Liniment. The company is historically significant in that it was a driving force during the early development of
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purchased a 1/4 interest in The
Centaur Company and eventually purchased the entire company.
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In 1984, Sterling Drug sold
Centaur's raison d'être product, Fletcher's Castoria, to
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Smith, Wes (November 11, 1984). "Bridge Over Two-Bit Bay to Cost
Pompano Dearly".
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Two
Fletcher's Castoria Bottles, plus rubbings of the signature and product name.
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394:"Devil-may-care 1920s found papers giving women more voice and space", By
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In 1934, the
Centaur Company Division of Sterling Products (later called
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Advertisement for Dr. Caldwell's Syrup Pepsin in a 1921 newspaper:
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188:. One famous ad had the company represented by Barnum's famous
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to purchase the rights to and manufacture the laxative
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New York Times, Feb 9, 1923, Page 24, col 1 ??
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266:"Children Cry for Chas. H. Fletcher's Castoria".
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88:In 1871, The Centaur Company was formed by
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215:bombers during World War II, part of the
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134:products from the Crystal Corporation.
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211:There were three "Fletcher's Castoria"
249:"Children Cry for Pitcher's Castoria"
116:that same year, manufacturing began.
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148:, until the factory closed in 1985.
415:"William H Fletcher, Castoria III"
272:. February 9, 1923. p. 24, col. 1.
112:who had purchased the formula for
104:after the founder. Together with
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401:, 1997, Centennial, 1897-1997,
378:"The Centaur Company, est 1871"
429:"Crash of Fletcher's Castoria"
308:. Forgotten-NY. Archived from
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380:. 1994–2002. Archived from
354:Low Country Digital Library
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177:Advertisement featuring
452:Healthy Young Womanhood
458:, May 25, 1921, p. 15.
289:. BRWD section, p. BR.
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90:Charles Henry Fletcher
44:Charles Henry Fletcher
472:Advertising campaigns
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92:at 80 Varick Street,
312:on December 4, 2004.
253:The New York Almanac
213:B-17 Flying Fortress
146:Monticello, Illinois
456:The Pittsburg Press
403:Piedmont Publishing
384:on January 5, 2005.
102:Fletcher's Castoria
70:Fletcher's Castoria
63:The Centaur Company
54:Fletcher's Castoria
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17:The Centaur Company
431:. 16 October 2013.
329:Fading Ad Campaign
302:"A Castoria Story"
269:The New York Times
217:100th Bomber Group
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98:Pitcher's Castoria
56:, Centaur Liniment
80:and advertising.
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106:Demas Barnes
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399:Journal Now
396:Martin Kady
359:1 September
186:P.T. Barnum
160:Advertising
139:Mentholatum
466:Categories
226:References
100:, renamed
202:Joe Louis
334:June 15,
198:elephant
141:Co Inc.
119:In 1923
74:ointment
72:and the
67:laxative
50:Products
22:Industry
84:History
40:Founder
32:Founded
255:, 1888
190:circus
132:Z.B.T.
194:Jumbo
192:star
179:Jumbo
361:2014
336:2016
108:and
35:1871
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369:^
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