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was launched in mid-2011 to present "news through the eyes of women" to women over 35 whose children were grown, or who had never had children. At the time, many websites targeted towards women were parenting websites. A sister website, Birdee, was aimed at younger women.
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in April 2014 making articles accessible to subscribers only. This saw subscriptions plateau and visits slump. The paywall was later softened in
October 2014 and subscriptions began growing by 20% month to month to 5000 overall.
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would cease publication, citing increased competition from big players and her desire to pay contributors fairly. The website's previously published articles are available through the
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and Jane
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On 23 March 2015, Wendy Harmer announced in a post at website that
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245:"After jumping through enough ad hoops, a paywalled circus begins"
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745:Defunct magazines published in Australia
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165:"The Hoopla … Last drinks! Alley oop!"
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190:Simons, Margaret (5 December 2011).
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326:. 28 October 2016. Archived from
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300:. 22 April 2016. Archived from
270:Robin, Myriam (23 March 2015).
163:Harmer, Wendy (23 March 2015).
104:and opinion website founded by
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198:. Private Media Operations
720:Australian news websites
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79:and Jane Waterhouse
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330:on 28 October 2016
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456:Man of Many
714:Categories
593:The Hoopla
521:TV Tonight
476:Pedestrian
411:Broadsheet
169:The Hoopla
147:References
137:The Hoopla
121:The Hoopla
110:The Hoopla
97:The Hoopla
72:Founder(s)
22:The Hoopla
562:WAMN News
540:Broadcast
491:Speedcafe
486:Quillette
461:Mumbrella
66:Worldwide
57:Australia
578:10 daily
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401:Ausdroid
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334:9 August
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282:13 March
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228:9 August
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175:13 March
526:WAtoday
451:Mamamia
129:paywall
116:History
48:English
30:Private
571:Former
552:ADH TV
446:Junkee
426:Crikey
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223:Birdee
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441:Inkl
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102:news
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