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A senior executive at NBC, Dr. Rosalyn
Weinman, developed the campaign and wrote most of the on-air PSAs after putting an advisory council together. She ran the campaign for 10 years. The first "comet trail" star logo was designed by Steve Bernstein and later produced by Paul Johnson on an animation
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family of networks in the United States and other locations, featuring educational messages. These PSAs are broadcast occasionally during NBC's network programming.
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in 1993 for serving as "a model national public service campaign to provide a range of useful information to its vast television audience."
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called "The Less You Know", and an April 2006 series of NBC-produced mock PSAs starring the cast of
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On
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228:(now R/GA Digital Studios) in Manhattan. They were later updated using
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The campaign has featured a range of guests over the years, including
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Watch
Saturday Night Live Episodes, Clips, and Interviews | Fancast
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in particular), in brief segments called "Knowing is
Growing".
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has a parody of public-service announcements in general (and
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The campaign has been widely parodied, with references in
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504:"'The More You Know': There's More to Know"
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526:"Family Of Stars"
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399:The More You Know
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273:George H. W. Bush
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245:Amy Poehler
197:Be Inspired
723:Categories
712:The Office
710:NBC.com -
452:References
410:Katy Perry
368:The Office
338:Family Guy
147:Tom Brokaw
95:1989-09-09
57:Production
477:0362-4331
436:CBS Cares
265:Questlove
222:slit-scan
184:CBS Cares
179:Telemundo
624:citation
609:archived
532:July 23,
487:March 9,
424:See also
414:Firework
313:Parodies
307:NBC Kids
207:, NBC's
83:networks
394:Spliced
326:30 Rock
309:block.
215:History
205:Be More
106:Related
101:present
99: –
93: (
88:Release
77:Network
661:People
554:AdWeek
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350:Scrubs
267:, and
199:, and
189:Disney
384:MADtv
299:block
173:) is
714:PSAs
705:IMDb
669:2015
630:link
617:2016
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512:2017
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473:ISSN
275:and
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379:CPR
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
