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In 2022, the agency changed its name to TRG in an attempt to distance itself from Stan
Richards, and to signal a change in direction. The agency moved after Stan Richards and Scot Dykema, the manager of a partnership called SBR Holdings, which owned the building, sold it to a group of commercial real
430:
In 2022, The
Richards Group rebranded to TRG relocated its headquarters from Uptown to The Stack, Hines’ office/retail project at 2700 Commerce in Deep Ellum. TRG hired a new chief financial officer, Michelle Gardner, to oversee the firm’s accounting team and worked with actor
416:
In 2020, The
Richards Group and Motel 6 ended their relationship over racist remarks by the agency founder. Home Depot also dropped The Richards Group following the founder's racist remarks. Several other clients left The Richards Group after the racist comments.
371:
In
October 2020, following racist comments made by the agency's founder, Stan Richards, the company lost two of its longtime clients, Motel 6 (34 years) and Home Depot (25 years); other clients also decided to leave the firm, including
384:. Richards (who had recently delegated most day-to-day management of the firm to his senior creative directors as part of a previously announced succession plan) resigned from the firm soon thereafter.
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In 2023, TRG created new spots for Dave’s Killer Bread, supporting second chance for incarcerated employees, and for
Choctaw Casinos featuring former Dallas sports stars.
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The agency handled advertising, public relations, and promotions for clients, in addition to sports/entertainment marketing for colleges and universities.
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In 2020, Stan
Richards resigned from The Richards Group and Glenn Dady took over as the CEO. TRG projected an ad for Choctaw Casinos onto the
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1318:"TRG's Creates New Choctaw Casinos & Resorts Spot 'Where the Players Play' | Stars Aikman, Pudge and Woodson – AdChat™ DFW"
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In 2021, TRG hired Sue
Batterton as the first Chief Creative Officer and Nikki Wilson as Chief Talent and Cultural Officer.
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The company became a full-service advertising agency in 1976 and in 1986, Motel 6 was signed as a client.
1297:"Dave's Killer Bread Supports Second-chance Employment IN Ads With Employees Who Were Once Incarcerated"
685:"'I am firing myself': Stan Richards exits namesake Dallas advertising firm over 'too Black' remarks"
406:
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Agency of the Year late last century. TRG’s “We’ll leave the light on for you” radio campaign for
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735:"THE RICHARDS GROUP IS CHANGING ITS NAME TO TRG, DISTANCING ITSELF FROM FOUNDER STAN RICHARDS"
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cows created by TRG were inducted into the
Madison Avenue Advertising Walk of Fame in 2007.
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magazine before the agency lost the business due to a racism scandal. Its “Farmer” TV ad for
373:
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was one of the highest-scoring Super Bowl spots in USA Today’s 2013 “Ad Meter” ranking. The
244:
1199:"Richards Group public relations vets split from company, launch new firm Genuine Article"
1112:"Richards Group founder Stan Richards names advertising agency's Glenn Dady his successor"
377:
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988:"Motel 6, Home Depot Fire Dallas Ad Agency Over Founder's Racially Insensitive Remarks"
709:"Chick-fil-A cows, Motel 6's Tom Bodett lift Dallas' Stan Richards to ad hall of fame"
1397:
1153:"RICHARDS GROUP NAMES 10-YEAR ALUM SUE BATTERTON AS ITS FIRST CHIEF CREATIVE OFFICER"
300:
410:
1038:"Shiner Bock Brewery Fires Richards Group Over Remarks by Dallas Agency's Founder"
582:"Shiner Bock brewer fires Richards Group as fallout continues over racist remarks"
183:
It may require cleanup to comply with
Knowledge's content policies, particularly
365:
65:
1249:"TRG appoints a woman as CFO as it works to make leadership team more diverse"
955:"Motel 6 and Home Depot Drop Ad Agency After Its Founder Calls Ad 'Too Black'"
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1087:"Stan Richards steps down from namesake ad agency over 'too Black' remarks"
531:"Home Depot breaks with Richards Group following founder's racist remarks"
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905:"Motel 6, Home Depot drop ad agency over "too Black" comment - CBS News"
353:
607:"H-E-B cuts ties with advertising firm after founder's racist remarks"
1063:"After Offensive Comments, Stan Richards Leaves His Dallas Ad Agency"
657:"After Offensive Comments, Stan Richards Leaves His Dallas Ad Agency"
357:
349:
1138:"A Casino Put a Hilarious Rogue Ad on the 'Leaning Tower of Dallas'"
399:
In 1953, Stan
Richards began doing freelance design work in Dallas.
356:
was named one of the “Top 100 Ad Campaigns in American History” by
929:"Motel 6 drops ad agency after founder said pitch was 'too Black'"
381:
1275:"Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare"
832:"We'll Leave the Light On For You: Motel 6's Advertising Success"
1225:"Have a Look at the Biggest Dallas-Area Office Leases of 2022"
413:
selected The Richards Group as its creative agency of record.
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1013:"H-E-B cuts ties with ad firm after founder's racist remarks"
557:"Keurig Dr Pepper and H-E-B Cut Ties With The Richards Group"
1174:"The Richards Group Hires Chief Talent and Cultural Officer"
882:"Dish Network Taps Richards Group as New Creative Ad Agency"
857:"Richards/Carlberg Wins AOR Duties for Blue Bell Creameries"
405:
In 2016, The Richards Group took AOR (agency of record) for
1358:
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This United States corporation or company article is a
457:"Southwest Agency of the Year 2002: The Richards Group"
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A major contributor to this article appears to have a
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632:"The Richards Group founder shares succession plan"
348:in Dallas, Texas. The company was recognized as an
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90:. Unsourced material may be challenged and removed.
506:"Madison Avenue Walk of Fame Icon Winners - 2007"
775:"Advertising; Creativity Is a Force At Richards"
1414:Business services companies established in 1976
481:"AD AGE ADVERTISING CENTURY: TOP 100 CAMPAIGNS"
749:"Richards Group's Uptown Dallas tower is sold"
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807:"The Richards Group, Inc. | Encyclopedia.com"
8:
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53:Learn how and when to remove these messages
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1404:Advertising agencies of the United States
225:Learn how and when to remove this message
207:Learn how and when to remove this message
150:Learn how and when to remove this message
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605:Parton, Mitchell (October 16, 2020).
435:to create a campaign for Thermacare.
7:
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630:Ayers, Rebecca (December 23, 2019).
580:Santana, Steven (October 22, 2020).
88:adding citations to reliable sources
773:Dougherty, Philip H. (1981-04-27).
733:Bonilla, Brian (January 13, 2022).
16:Advertising agency in Dallas, Texas
555:Smiley, Minda (October 15, 2020).
455:Charski, Mindy (20 January 2003).
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34:This article has multiple issues.
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187:. Please discuss further on the
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986:Blakey • •, Katy (2020-10-14).
75:needs additional citations for
42:or discuss these issues on the
1036:Roth • •, Brian (2020-10-21).
855:Oster, Erik (10 August 2016).
1:
1151:Bonilla, Brian (2021-07-07).
830:Center, Franchisee Resource.
1419:1976 establishments in Texas
1357:. You can help Knowledge by
1061:Hunter, Glenn (2020-10-16).
655:Hunter, Glenn (2020-10-16).
611:San Antonio Business Journal
1424:United States company stubs
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683:DiFurio, Dom (2020-10-15).
378:brewers of Shiner Bock beer
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1223:Bell, James (2022-12-28).
836:Franchisee Resource Center
1409:Companies based in Dallas
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992:NBC 5 Dallas-Fort Worth
689:The Dallas Morning News
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586:Dallas Business Journal
422:Leaning Tower of Dallas
185:neutral point of view
811:www.encyclopedia.com
407:Blue Bell Creameries
99:"The Richards Group"
84:improve this article
884:. MultiChannel News
391:estate investors.
313:Number of employees
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1359:expanding it
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1255:. 2022-03-09
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1093:. 2020-10-15
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82:Please help
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1253:Dallas News
1203:Dallas News
1136:Nudd, Tim.
1116:Dallas News
753:Dallas News
713:Dallas News
409:. In 2018,
366:Chick-fil-A
275:Advertising
1398:Categories
1327:2023-12-18
1303:2024-01-17
1281:2024-01-19
1259:2024-01-05
1234:2024-01-05
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861:Agency Spy
841:2024-01-05
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759:2024-01-09
719:2023-11-27
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442:References
362:Ram Trucks
254:Trade name
140:April 2020
110:newspapers
39:improve it
967:0362-4331
787:0362-4331
433:Ken Jeong
189:talk page
45:talk page
1299:. Ad Age
1277:. AdWeek
1155:. Ad Age
866:13 April
510:Pop Icon
344:, is an
272:Industry
1140:. Muse.
888:6 April
487:. AdAge
395:History
354:Motel 6
329:.agency
322:Website
288:Founder
280:Founded
267:Private
124:scholar
1178:Ad Age
965:
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561:Adweek
535:Ad Age
485:Ad Age
461:Adweek
376:, the
358:Ad Age
350:Adweek
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1017:Chron
382:H-E-B
131:JSTOR
117:books
1355:stub
963:ISSN
890:2018
868:2018
783:ISSN
317:100+
283:1976
103:news
342:TRG
327:trg
259:TRG
86:by
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