Knowledge (XXG)

Time spent listening

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217: 22: 164: 152:("AQH") to evaluate listenership to a station. In some radio formats, a station with low AQH (number of listeners) but high TSL is considered more attractive to advertisers than a high AQH / low TSL station, because the station's listeners are more likely to stick with the station through commercial breaks and hear the paid advertisements. 144:
TSL is defined as the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or turning it off. Alternately, it is an estimate of how long the average panelist (listener) was exposed to a particular station or stations for a
201: 254: 43: 278: 113: 94: 66: 47: 73: 194: 273: 247: 80: 32: 51: 36: 62: 187: 283: 240: 87: 224: 171: 267: 138: 134: 216: 21: 149: 163: 141:. It is the equivalent of Average Time Exposed (ATE), Daily or Weekly. 15: 228: 175: 170:This article related to radio communications is a 137:in determining ratings for radio stations in the 248: 195: 8: 50:. Unsourced material may be challenged and 255: 241: 202: 188: 133:) is one of the measurements surveyed by 114:Learn how and when to remove this message 148:TSL trends are used in conjunction with 7: 213: 211: 160: 158: 48:adding citations to reliable sources 223:This business-related article is a 227:. You can help Knowledge (XXG) by 174:. You can help Knowledge (XXG) by 14: 215: 162: 20: 1: 300: 279:Radio communications stubs 210: 157: 145:specific time period. 63:"Time spent listening" 127:Time spent listening 44:improve this article 274:Radio broadcasting 236: 235: 183: 182: 124: 123: 116: 98: 291: 257: 250: 243: 219: 212: 204: 197: 190: 166: 159: 119: 112: 108: 105: 99: 97: 56: 24: 16: 299: 298: 294: 293: 292: 290: 289: 288: 264: 263: 262: 261: 209: 208: 155: 120: 109: 103: 100: 57: 55: 41: 25: 12: 11: 5: 297: 295: 287: 286: 284:Business stubs 281: 276: 266: 265: 260: 259: 252: 245: 237: 234: 233: 220: 207: 206: 199: 192: 184: 181: 180: 167: 122: 121: 28: 26: 19: 13: 10: 9: 6: 4: 3: 2: 296: 285: 282: 280: 277: 275: 272: 271: 269: 258: 253: 251: 246: 244: 239: 238: 232: 230: 226: 221: 218: 214: 205: 200: 198: 193: 191: 186: 185: 179: 177: 173: 168: 165: 161: 156: 153: 151: 146: 142: 140: 139:United States 136: 135:Nielsen Audio 132: 128: 118: 115: 107: 104:December 2009 96: 93: 89: 86: 82: 79: 75: 72: 68: 65: –  64: 60: 59:Find sources: 53: 49: 45: 39: 38: 34: 29:This article 27: 23: 18: 17: 229:expanding it 222: 176:expanding it 169: 154: 147: 143: 130: 126: 125: 110: 101: 91: 84: 77: 70: 58: 42:Please help 30: 268:Categories 74:newspapers 150:AQH share 31:does not 88:scholar 52:removed 37:sources 90:  83:  76:  69:  61:  95:JSTOR 81:books 225:stub 172:stub 67:news 35:any 33:cite 131:TSL 46:by 270:: 256:e 249:t 242:v 231:. 203:e 196:t 189:v 178:. 129:( 117:) 111:( 106:) 102:( 92:· 85:· 78:· 71:· 54:. 40:.

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cite
sources
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adding citations to reliable sources
removed
"Time spent listening"
news
newspapers
books
scholar
JSTOR
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Nielsen Audio
United States
AQH share
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expanding it
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expanding it
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Categories
Radio broadcasting

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