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The company's principal imprint was Tandem. The hyphenated name
Universal-Tandem was adopted as a corporate identity in 1968 after Tandem Books was bought by the American group Universal Publishing and Distribution Corporation Inc. (UPD), allowing Universal-Tandem to distribute some titles published
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to become
Wyndham Publications Ltd in 1976. During 1977–1978, the Wyndham identity was phased out. The Tandem imprint was phased out during 1980, and surviving titles from the backlist were subsequently reprinted under W H Allen's principal paperback imprint, Star. The Target imprint survived until
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as a children's imprint. Target became well known for its highly successful range of
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publishing company established in the early 1960s as Tandem Books.
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In 1975, Universal-Tandem was sold by UPD to the
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