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Contractual vertical markets are created by independent companies that combine market stages through legal agreements.
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Administered vertical markets are coordinated by one company due to its size and power.
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Business
Marketing Management, An Organizational Approach : Text and Cases
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Market of vendors selling goods or services specific to an industry or trade
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Corporate vertical markets combine market stages under single ownership.
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Jakki J. Mohr; Sanjit
Sengupta; Stanley F. Slater (2010).
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Marketing of High-technology
Products and Innovations
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