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Apart from a single book from John Arnott, there is not much mention on this concept. A search on Google Scholar founds out there is no mention of this marketing concept. The article also didn't have any references.
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As above, I was unable to locate any good secondary references. Some marketing news uses of the phrase are out there, such as
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The following discussion is an archived debate of the proposed deletion of the article below.
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Subsequent comments should be made on the appropriate discussion page (such as the article's
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Subsequent comments should be made on the appropriate discussion page (such as the article's
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The above discussion is preserved as an archive of the debate.
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No sources and a quick search also brought up nothing of note.
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Index

Knowledge:Articles for deletion
talk page
deletion review
Eddie891
Work
01:56, 10 March 2021 (UTC)
Content-first marketing

Articles for deletion
How to contribute
Introduction to deletion process
Guide to deletion
glossary
Help, my article got nominated for deletion!
Content-first marketing
edit
talk
history
protect
delete
links
watch
logs
views
View log
Google
books
news
scholar
free images

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