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predict what products and services consumers want based on their past shopping activity. It relies on customer data to inform targeted marketing campaigns that appear within advertisement-supported mobile applications including games and shopping apps. AppLovin works with such brands as online digital music provider
Spotify Ltd. and retail fashion chain operator Nordstrom, Inc., as well as companies in the travel and hospitality industries including Hotels.com . Headquartered in Palo Alto, California, AppLovin has additional offices in Berlin, London, New York, and San Francisco.
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requested by an app or website and when it was delivered, to an average of five milliseconds. Meanwhile, AppLovin's international sales had expanded to about 30 percent of total revenue as the overseas team secured more clients outside of the United States. With a nod from Forbes, which included AppLovin in its 2015 list of
America's Most Promising Companies, the company got wider recognition for how much it had accomplished in its brief history.
721:. That makes it no better for encyclopedic purposes than its underlying data. We probably need a discussion of it at WP:REs. A collection of advertisements is not a RS for the things being advertised. It can still be useful for other purposes--advertisements if done right, can give useful information for many purposes, but they are not themselves the independent information that makes them usable for notability .
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now being acquired at a “unicorn” valuation. Fortune has learned that the company has agreed to sell a majority stake to
Chinese private equity firm Orient Hontai Capital at an enterprise value of $ 1.42 billion. The deal was announced to company employees earlier this morning, and is expected to close before year-end.
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Unlike most advertising technology startups, San
Francisco-based AppLovin never raised any traditional venture capital. Instead, it was bootstrapped, profitable by the end of its first month and backed by just $ 4 million in angel funding. Also unlike most advertising technology startups, AppLovin is
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AppLovin
Corporation provides a digital software-based service that tracks and collects customer data from smartphones, computers, and other devices for advertisers to help them deliver relevant ads to mobile devices. The company positions itself as a partner that can enable advertisers worldwide to
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Contrary to popular intuition, the biggest success of
Applovin's rewarded video is to serve the direct response campaigns rather than brand awareness campaigns. ... Supported by its performance, Applovin's performance and profits have been growing rapidly. The company, founded in 2012, has earned
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It is still a multi-billion dollar company with some relevance in startups and technology. It might be better to improve the article. It hasn't changed much since it was created in 2016. I do agree with the criticism of the article mostly covering funding rounds, so expand on it as you see fit.
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is a highly reputable multi-volume major reference work. That "Information is sourced from publicly accessible data as well as materials supplied by the companies themselves" means it is a tertiary source, is unsurprising, and does not make it "no more reli0able than a promotional version of
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The number of ad requests AppLovin was handling each day had risen to over 30 billion by mid-2015, and its distributed technology infrastructure had grown to more than 1,000 web servers at nine data centers, which kept the average response latency, or the amount of time between when an ad was
407:: this is the only place where I could find anything about the rt.applvn.com dns requests that were mysteriously coming from my daughter's new iPad. It's good to know that it's a multi-billion dollar marketing company and partially owned by the Chinese government.
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is not a RS. Accordingto its web page, " Information is sourced from publicly accessible data as well as materials supplied by the companies themselves." Basically, this makes it no more reli0able than a promotional version of
Knowledge (XXG)
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all the references deal only with financing and their stock price, none give comprehsive coverage. (ecept for promotional interviews as in
Business Insider). None of this meets the requirements of WP:NCORP.
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Knowledge (XXG)". Where else would reference works source their information from other than from "publicly accessible data" and "materials supplied by the companies themselves"? From
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The entry has sections titled "Better Data for Better
Business: 2012–13" (569 words), "Refine to Shine: 2014" (585 words), and "A Solid Foundation: 2015" (479 words).
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more than US$ 500 million of revenue and US$ 90 million of net profit in 2016, which is quite outstanding among the third-party advertising companies.
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Surely there must be new sources in the last 4 years, that cover more than just funding rounds.
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The following discussion is an archived debate of the proposed deletion of the article below.
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Subsequent comments should be made on the appropriate discussion page (such as the article's
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Subsequent comments should be made on the appropriate discussion page (such as the article's
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Computational
Advertising: Market and Technologies for Internet Commercial Monetization
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https://www.library.hbs.edu/Find/Databases/International-Directory-of-Company-Histories
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Given source analysis by Cunard, relisting to see if a consensus can be found.
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525:"Exclusive: AppLovin to Be Acquired by Chinese Investor for $ 1.4 Billion"
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Knowledge (XXG):Reliable sources#Primary, secondary, and tertiary sources
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Cella, Jason (2016). "AppLovin Corporation". In Johnson, Drew D. (ed.).
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560:"Exclusive: AppLovin tweaks Chinese takeover deal after U.S. pushback"
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The above discussion is preserved as an archive of the debate.
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to generate a more thorough discussion and clearer consensus.
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to generate a more thorough discussion and clearer consensus.
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to generate a more thorough discussion and clearer consensus.
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does not have "asection" on hte company. It has 2 pages.
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Knowledge (XXG):Notability#General notability guideline
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The book has a section about AppLovin. The book notes:
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Baker, Liana B. (2017-11-21). Baum, Bernadette (ed.).
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per the significant coverage in multiple independent
688:Please add new comments below this notice. Thanks,
366:Please add new comments below this notice. Thanks,
339:Please add new comments below this notice. Thanks,
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43:). No further edits should be made to this page.
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270:Note: This discussion has been included in the
250:Note: This discussion has been included in the
272:list of California-related deletion discussions
252:list of Companies-related deletion discussions
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715:International Directory of Company Histories
641:International Directory of Company Histories
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460:International Directory of Company Histories
454:This entry is nearly 2,000 words long. From
436:International Directory of Company Histories
109:Help, my article got nominated for deletion!
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18:Knowledge (XXG):Articles for deletion
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581:There is sufficient coverage in
94:Introduction to deletion process
490:(2 ed.). Boca Raton, Florida:
484:Liu, Peng; Wang, Chao (2020).
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731:the other items are notices.
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719:but based on PR statements
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523:Primack, Dan (2016-09-26).
465:The entry's summary notes:
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84:(AfD)? Read these primers!
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726:Computational Advertising
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758:talk page
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369:Vanamonde
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276:Shellwood
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760:or in a
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389:WP:NCORP
387:: fails
358:Relisted
341:Missvain
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162:View log
118:AppLovin
103:glossary
70:AppLovin
39:or in a
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564:Reuters
530:Fortune
201:WP refs
189:scholar
135:protect
130:history
80:New to
655:Cunard
600:Cunard
458:, the
385:Delete
319:(Talk)
292:Delete
173:Google
139:delete
739:talk
627:talk
392:Ⓩⓟⓟⓘⓧ
240:talk
216:JSTOR
177:books
156:views
148:watch
144:links
16:<
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639:The
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444:ISBN
424:Keep
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315:Amin
309:Keep
300:talk
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260:talk
209:FENS
183:news
152:logs
126:talk
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