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Paragraph 12 and 13: " This concept, of creating not just a product identity but a persona with which customers can connect, Mr Murphy decided to call branding, a term he then introduced to the public in the title of a book he was editing, which appeared as “Branding: A Key
Marketing Tool”. The concept, he says, ruffled a few feathers among marketeers but the term slowly caught on, Novomark began to style itself as a “branding consultant” and, eventually, it became Interbrand."
666:: Interbrand was the pioneer (first-in-the-field) firm in brand-management consulting. Companies prize a good place in Interbrand's Best Global Brands report and enthusiastically communicate such success to their stakeholders, who may then look up Interbrand on Knowledge. Deleting the article would have a deleterious effect on the articles about
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cited re: Michael Birkin being CEO of
Interbrand Group From 1987 to 1995: paragraph 17 (at the very bottom) - "Natif du Royaume-Uni, Michael Birkin compte plus de 25 ans d'expérience dans le domaine publicitaire. Il a été notamment président et chef de la direction d'Interbrand Group de 1987 à 1995."
366:. Sources 12, 13 and 15 are press releases from the topic. Source 9, 16 the link is dead or the page doesn't exist. Topic is clearly cloaked in unnamed sources in an attempt to appear notable enough for inclusion, and I can find no other sources. Topic should be deleted and frankly I'd even back a
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Source 1 is from the topic's own website. Source 2 and 7 makes no mention of the topic. Source 4 and 5... I can't find that the articles in fact exist on either publisher's website or in any archives. Source 3 is the company's bio listed on another website. Source 6 and 8 are the same article cited
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cited re: the founding of
Novomark; turned into Interbrand - Paragraph 7: " Mr Murphy stayed in touch and when, after brief post-Dunlop career in financial services, he decided the time had come to launch a business of his own, he secured a deal to set up in the UK under the Novomark name." &
318:, one of the most important and independent global awards for brand design. Besides, I think the arguments from 2008 against AFD are still valid. I think the article simply needs some updates and new source, I don't see a decrease of notability since then. --
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Well there is more on the topic in these sources of course. Being conscious of length, I only cited the information that is mentioned in the current version of the article. I don't see why these sources should be disqualified as trivial. --
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This translates to: "Michael Birkin is a native of the United
Kingdom and has over 25 years of experience in the advertising industry. He was President and CEO of Interbrand Group from 1987 to 1995. (translated with deepl.com)"
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you're right, it does mention the overall topic, but does not state
Michael Birkin as group chief executive like it is cited as. Therefore, this source should be removed there and only be used as , also solving the double
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cited re: acquisition by
Omnicom - paragraph 1: "The Omnicom Group said yesterday that it had acquired Interbrand Group P.L.C., an international corporate identity and brand-consulting company based in London
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442:). As stated earlier, I believe that this article can be saved by simply adding the relevant pieces of information. The current version clearly does not do that to a necessary degree, but I still pledge for
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I'm sure that it is possible to find more reliable sources to add as citations as I have shown above, and that this is only a question of research and not notability. --
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Interbrand has been heavily involved in the creation of the name, I think the influence of the term "Wi-Fi" can not be denied; sources back this information (e.g.
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I'm not seeing the articles mention the topic as you are. Please indicate where exactly in the articles on 2, 7, 6 and 8 and what it says about the topic.
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649:: Is Knowledge running out of storage capacity? I can't see any rational reason for this deletion request. Just my opinion. Have a great Sunday.
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I checked sources 2, 7, and 6 (8), and all of them do mention the topic. Source 4 is a legit source with multiple academic citations (
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Interbrand is named as the "pioneer of brand valuation". The influence on that topic is also backed by the article for
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Source 16 might no longer be working, but there are plenty of other sources to back that information (just Google ).
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Besides, I did some research and it appears as if the topic has notable influence in various other areas:
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The following discussion is an archived debate of the proposed deletion of the article below.
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Subsequent comments should be made on the appropriate discussion page (such as the article's
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414:. I am sure some sources there will also apply to this topic. As mentioned in the article on
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Subsequent comments should be made on the appropriate discussion page (such as the article's
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52:. Based on policy rationales rather than !votes, the consensus is to delete this article.
426:). There is also evidence for Interbrand's involvement in the creation of Pfizer Viagra (
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The above discussion is preserved as an archive of the debate.
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to generate a more thorough discussion and clearer consensus.
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I am unable to locate any deep or significant coverage with
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agree with Megteg that the sourcing doesn't meet SIGCOV or
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twice that doesn't even mention the topic. Source 10 fails
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I do agree that it's not possible to find sources 5 and 9.
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631:Please add new comments below this notice. Thanks,
85:Articles for deletion/Interbrand (2nd nomination)
43:). No further edits should be made to this page.
743:). No further edits should be made to this page.
572:Those are trivial mentions. None of that passes
289:Note: This discussion has been included in the
272:Note: This discussion has been included in the
430:), the design of the 1995 Suisse Franc notes (
291:list of Companies-related deletion discussions
274:list of New York-related deletion discussions
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311:As far as I know, they have just been named
125:Help, my article got nominated for deletion!
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110:Introduction to deletion process
80:Articles for deletion/Interbrand
18:Knowledge:Articles for deletion
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672:List of most valuable brands
316:Agency of the Year last year
100:(AfD)? Read these primers!
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733:Please do not modify it.
406:E.g.: In the article on
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596:Microhierax
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211:free images
134:Interbrand
71:Interbrand
737:talk page
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502:sourcing.
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368:WP:SPEEDY
341:Megtetg34
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37:talk page
739:or in a
698:Riteboke
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337:WP:NCORP
333:Comment:
279:HighKing
262:HighKing
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178:View log
119:glossary
39:or in a
570:Comment
478:Comment
359:Delete:
313:Red Dot
217:WPÂ refs
205:scholar
151:protect
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96:New to
711:Delete
694:Delete
674:, and
670:, the
480:Sure -
440:source
432:source
428:source
189:Google
155:delete
50:delete
416:Wi-Fi
309:Keep:
232:JSTOR
193:books
172:views
164:watch
160:links
16:<
702:talk
684:talk
678:. --
664:Keep
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647:Keep
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600:talk
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446:.--
444:keep
424:here
422:and
420:here
376:talk
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199:news
168:logs
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