193:, with news that they were fleeing to Crimea. Alexander was asked to use troops to retain them. At that moment, the autocrat observed how a servant was trimming the wings of swans on a pond to prevent them from flying away. The Emperor said that swans "need to be fed better, then they won't fly away." The birds were released into the pond, but they still flew south in winter. The commercial ended with a reminder that in 1861, the first underground metro in the world was opened in London, and in Russia, serfdom was abolished.
269:. In anger at the prolonged resistance of the besieged, the king ordered the women to leave the town and take only what was most valuable, what they could carry on themselves. When the city gates opened, the Emperor saw women carrying their wounded husbands in armor on their shoulders. Leading the procession was a young Guelph duchess. After this,
334:. After losing, the King distinctly heard the "automaton" sneeze. In a rage, he tore off the lid and found a legless man inside. The man begged for mercy as a veteran who had lost his legs in war. The King ordered all present to remain silent about the incident so as not to deprive those who defended the Fatherland of their livelihood.
50:." Over time, this series of advertisements came to be called "classics of Russian advertising." The quotes from these commercials spread among the people. At the Moscow International Advertising Festival (MMAF) in 2012, the "Imperial" bank commercials were named the best of the 20-year advertising history in Russia.
148:
ordered each of his warriors to take one stone and pile them up into a mound. Upon returning from the campaign, each warrior took a stone from the mound, but many stones were left on the ground. Then
Tamerlane spoke to each remaining stone, remembered their names, and mourned them, for each remaining
385:
dined, selecting only the cherry that adorned the roasted pheasant from a vast array of dishes. When he was tactlessly presented with a bill for ten francs, the courtiers were speechless with shock at such boldness. The King quietly adjusted the bill of the presenter, who then replied, "Forgive me,
397:
went into battle against the
Mongols, though no one had defeated them for centuries, and all his warriors knew that defeating the Mongols was impossible. A frightened warrior, shaken by the Horde, tried to persuade Dmitry Donskoy to retreat, but the prince gave him his helmet, and the battle
497:
The commercials won numerous awards at advertising festivals. Among the awards were the "Golden Apple" at the Moscow
International Advertising Festival (MMAF) in 1992, 1994, 1995, and 1996, the Gold Medal of the International Film Festival in Houston in 1995, and others.
305:
loved to sing, and every day the people listened to their beloved emperor. Only a serious illness or death could stop him from fulfilling his civic duty. One of the listeners took advantage of this, but the next day, he was led to the amphitheater again.
373:
In 1812, Napoleon's army was defeated, and he fled to Paris. A weary and exhausted emperor was approached by an elderly woman who wanted to admire him. Sighing, Napoleon handed her a coin with his likeness, saying, "I look much better here."
345:, having conquered the Parthian kingdom, could not move further toward the conquest of Asia because his army, laden with riches, had sunk into debauchery. The King ordered all trophies to be burned and led the army to conquer new lands.
410:, the former chairman of the "Imperial" board. Unsurprisingly, shortly after the end of the "Imperial" bank's advertising campaign, some of its commercials were used by "Slavyansky" Bank (particularly those about Peter I and Napoleon).
177:, mother, we can’t eat until the first star appears. We are waiting." Everyone stops eating. After a brief pause, the Empress orders Suvorov to be awarded a star-shaped order. Suvorov receives the award and joins the meal.
293:. The Emperor ordered a letter to be sent to Paris, stating that if the performance continued, he would send a million spectators in gray overcoats (soldiers) to boo the play. Soon after, the play in Paris was canceled.
229:. Afterward, they killed all the Incas and melted their gold into ingots. Before his execution, the Great Inca forgave the Spaniards, who had never seen anything more valuable in their lives than the golden bricks.
357:
on his way to the place where his fleet was to be built, got stuck in the mud and personally pushed the carriage out to proceed. From there, within a month, Russia's first ships were dragged to the White Sea.
717:
747:
318:, stuck on his way to the Senate, preferred to tear a piece of his costly imperial toga rather than be late for the session. The Roman senators pretended not to notice Caesar's exposed legs.
225:
for the first time, they presented their gold items as a gesture of goodwill. The
Spaniards were astonished by the amount of precious metal the Incas possessed and captured their ruler,
21:
865:
370:, whose hat was knocked off by a shot, calmly picked it up under fire, put it on, adjusted it to the millimeter, and only then extinguished the fuse of a rolling bomb with his hand.
624:
595:
466:
The first three commercials were created by director Timur
Bekmambetov and cinematographer Sergei Trofimov. The text in the commercials about Blok and Mandelstam was read by
536:
205:
asked his sons, "What is the greatest pleasure for a person?" "Hunting with an eagle," the eldest replied. "Great wealth," the middle one answered. And only the youngest,
906:
Vladimir
Mashkov, who narrated the text, refused to pronounce the correct form "Mongols," arguing that the word "Mongols" should be declined like the word "Tatars".
65:, immediately set a condition: no animation, no computer graphics—only live-action shooting. However, according to Timur Bekmambetov, computer graphics were used.
1135:
725:
755:
657:
249:. To the question of one of those present (for which he was soon killed) "On what terms?" Ivan the Terrible quietly replied, "You’ll find out later."
978:
53:
The bank itself lost its license in 1998. After lengthy legal proceedings, the license was restored, but in 2005 the bank was declared bankrupt.
873:
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1070:. Moscow: State Institute of Art Studies of the Ministry of Culture of the Russian Federation. pp. 219–227.
1093:
221:, gold was not highly valued. The Incas made figurines of various insects and animals from it. Upon meeting the
688:"Timur Bekmambetov: "People are turning into cyborgs, and Angelina Jolie treats her body in a very modern way""
406:
One of the subsidiaries of "Imperial" was "Slavyansky" Bank, with its chairman of the board of directors being
245:, betrayed it to the Lithuanians, Germans, and Tatars, and thought only of their wealth. Therefore, the Tsar
665:
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511:
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451:
242:
186:
100:
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282:
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209:, said what Genghis Khan wanted to hear: "Caring for the Fatherland—that is the greatest pleasure."
174:
342:
190:
173:). The Empress notices this and asks the commander why he isn't eating. Suvorov replies, "It's the
158:
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170:
748:"The burden of the first. How Timur Bekmambetov became the most commercially successful producer"
96:
84:
1071:
435:
238:
166:
43:
467:
327:
112:
25:
1117:// Born in the USSR: TV program. — Nostalgia TV channel. — 2010. — April 21.
241:
addressed the people, saying that the boyars had embezzled the treasury, refused to defend
937:
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413:
In addition, commercials dedicated to
Russian poets were made for "Slavyansky" Bank:
315:
222:
69:
573:
290:
202:
120:
88:
1011:
915:
784:
813:
718:""Imperial": The story of the bank promoted by Suvorov, Napoleon, and Louis XIV"
218:
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128:
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262:
226:
145:
108:
61:
When negotiating with
Bekmambetov about filming, the president of the bank,
957:
695:
566:"Russians named the most memorable and the most annoying commercials on TV"
367:
625:"Timur Bekmambetov: "When I was filming Jolie, my knees didn't tremble""
206:
124:
39:
1094:"How the "Imperial" Bank Proved Its Loyalty to Catherine the Great"
1034:"On three letters. Russian advertising from MMM to the near future"
286:
866:"80th anniversary of the birth of cinematographer Georgy Rerberg"
506:
The commercials were repeatedly parodied in 1990s comedy shows: "
302:
95:. The main voice-over was provided by TV presenter and producer
1041:
979:"Slavyansky Bank. Poets: Mandelstam, Pasternak, Blok, Pushkin"
38:) was a series of popular advertising spots aired in
1068:
Aesthetics of
Advertising. Cultural Roots and Leitmotifs
1110:
Sergei
Rodionov about Timur Bekmambetov and Advertising
777:"The best advertising of the 20-year period determined"
470:. In the commercial about Kharms, the text was read by
916:"Imperial" does not intend to pay "Slavyansky's" debts
165:), guests gather for dinner. Everyone eats except for
458:: "Heavenly color, blue color". The text was read by
442:". This work was awarded the Grand Prix at MMAF 1998.
289:
that somehow tarnished the honor of his grandmother,
893:A fictional character. Most likely, this refers to
474:. The commercial "Boris Pasternak" was directed by
353:1692. The Russian Empire had no access to the sea.
596:"Understanding Russia at the Zurich Film Festival"
189:received a report about a peasant uprising in the
99:. In some commercials, the voice-over was done by
426:: "Play, harmonica! Boredom... Boredom..." (1923)
420:: "I walked along the swamp in winter..." (1940)
149:stone represented a fallen warrior of his army.
931:Slavyansky Bank. Structure of management bodies
537:""Hollywood cinema – it's not American cinema""
432:: "The girl sang in the church choir..." (1905)
285:was informed about the premiere of a play in
8:
330:played chess with a remarkable invention—a
68:The scriptwriters of the commercials were
153:Catherine the Great and Alexander Suvorov
651:
649:
527:
510:" and especially often in the program "
273:had no choice but to end the assault.
485:, the producer of the musical group "
448:: "Gilded with gilded gold..." (1908)
7:
46:between 1992 and 1997 for the bank "
31:«Точность — вежливость королей»
1136:Films directed by Timur Bekmambetov
157:On Christmas Eve, at the palace of
658:"10 achievements of Mikhail Lesin"
14:
516:World History, Savings Bank No. 2
481:In the commercial about Pushkin,
402:Advertising for "Slavyansky" Bank
1004:"Biography of Timur Bekmambetov"
806:""World History" by Bekmambetov"
478:(director and cinematographer).
440:I remember a wonderful moment...
1092:Frankl, Vladimir (1996-12-18).
514:," where the final slogan was "
1:
91:was voiced by dubbing artist
87:(see plots), and the role of
1040:(in Russian). Archived from
1010:(in Russian). Archived from
954:"Rodionov Sergei Sergeevich"
942:official website of the bank
920:Kommersant, October 12, 1995
872:(in Russian). Archived from
842:(in Russian). Archived from
812:(in Russian). Archived from
783:(in Russian). Archived from
754:(in Russian). Archived from
724:(in Russian). Archived from
694:(in Russian). Archived from
664:(in Russian). Archived from
631:(in Russian). Archived from
602:(in Russian). Archived from
572:(in Russian). Archived from
543:(in Russian). Archived from
17:World History, Bank Imperial
1152:
895:Gertrude of Süpplingenburg
314:Known for his principles,
261:was besieging the town of
144:On his way to a campaign,
83:Some commercials featured
76:. The cinematographer was
1066:Salnikova, E. V. (2001).
398:continued until victory.
247:announced autocratic rule
29:
1131:Television commercials
936:March 3, 2009, at the
101:Innokenty Smoktunovsky
716:Tatyana Ternovskaya.
594:Marina Okrimovskaya.
386:Your Majesty. Nine."
746:Alexander Levinsky.
692:Komsomolskaya Pravda
686:Yaroslav Korobatov.
452:Nikolai Baratashvili
362:Napoleon (two plots)
1032:Alexander Kosovan.
535:Elena Smorodinova.
343:Alexander the Great
338:Alexander the Great
191:Kherson Governorate
135:List of commercials
115:(commercials about
103:(commercials about
89:Catherine the Great
74:Vladimir Perepelkin
35:«Всемирная история»
454:in translation by
97:Alexander Gurevich
85:Viktor Verzhbitsky
436:Alexander Pushkin
366:During a battle,
239:Ivan the Terrible
237:The Russian Tsar
233:Ivan the Terrible
167:Alexander Suvorov
44:Timur Bekmambetov
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113:Vladimir Mashkov
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169:(played by
161:(played by
1125:Categories
1060:Literature
1048:2018-10-16
1018:2018-10-16
989:2018-10-19
964:2009-12-07
880:2018-10-16
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570:NEWSru.com
551:2018-10-16
522:References
378:King Louis
283:Nicholas I
277:Nicholas I
271:Conrad III
259:Conrad III
253:Conrad III
129:Conrad III
57:Production
781:MMAF-2012
722:Bankir.ru
600:SwissInfo
541:Vedomosti
493:Criticism
383:Louis XIV
263:Weinsberg
227:Atahualpa
201:One day,
146:Tamerlane
140:Tamerlane
109:Tamerlane
22:‹See Tfd›
1098:New Look
940: —
934:Archived
918: —
629:Segodnya
502:Parodies
368:Napoleon
301:Emperor
281:Emperor
213:The Inca
185:Emperor
48:Imperial
1115:YouTube
1038:Snob.ru
840:Profile
810:Snob.ru
512:Gorodok
355:Peter I
243:Muscovy
217:In the
105:Peter I
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462:.
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