Knowledge

Yellow pages

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references increased to 3.8 billion, up from 2006's 3.3 billion online searches. As a result, most yellow pages publishers have attempted to create online versions of their print directories. These online versions are referred to as IYP or Internet yellow pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences.
434:(EPA) Municipal Solid Waste report classified directories as the smallest contributor of paper and paperboard products to the solid waste stream, representing only 0.3% – significantly less than all other paper product categories such as newspapers, magazines and books. In 2010, the EPA stopped measuring directories separately from newspapers, indicating the minor impact of directories on municipal waste. 332: 352:, intended to portray the Yellow Pages as a consumer resource that would give customers ideas as opposed to simply being a telephone directory; the end of these ads showed the walking fingers reaching down and grabbing a lightbulb from within the pages beneath. The walking fingers logo returned two years later. 382:
directory which provides content with the added ability to refine the search to find the needed service. The search engine prioritizes local businesses in its results rather than the results being dominated by regional or national companies. All services offer paid advertising options which typically
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In later years, the yellow pages industry faced scrutiny from environmentalist groups who claim printed yellow pages are a wasteful resource, citing statistics that by 2011 nearly 70% of all Americans rarely or never used printed phone directories. In other results, approximately 58% of working U.S.
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In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every yellow pages publisher; however, there are companies that use it to imitate mainstream publishers. In Belgium, the Republic of Ireland,
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Yellow pages' print usage is reported to be declining with both advertisers and shoppers increasingly turning to Internet search engines and online directories. According to a study by Knowledge Networks/SRI, in 2007, print yellow pages were referenced 13.4 billion times, while Internet yellow pages
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According to several reports, the search term "yellow pages" was among the five highest revenue-generating search terms in Google's AdWords program in 2010. Experian/Hitwise reported in January 2011 that the search term "yellow pages" was one of the top 50 search terms across all search engines and
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Yellow pages directories are usually published annually and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text. The yellow-pages publishers profit by selling advertising space or listings under each heading.
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The Product Stewardship Institute claims local governments spend $ 54 million a year to dispose of unwanted phone books and $ 9 million to recycle them. Phone books use low-grade glues and are therefore difficult to recycle, and they often clog recycling machinery. Conversely, publishers note that
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AT&T, the creator and owner of the most famous three-fingered version of the "Walking Fingers" logo, never applied for a trademark on the logo. While they eventually received a trademark on a different version of the logo, the version with the three fingers was not considered by AT&T to be
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The "Walking Fingers" logo was created by Henry Alexander, a New England artist. After graduating from the Swain School of Design in New Bedford, Massachusetts, Alexander began a freelance career as an illustrator and commercial designer. He formed a long association with the New England Telephone
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Yellow Pages publishers' paper usage declined by nearly 60% between 2007–2012, and were projected to continue declining through 2013, according to the Pulp and Paper Products Council. The EPA's 2011 Municipal Waste report showed that approximately 73% of phone directory, newspaper, and mechanical
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A particular yellow pages is a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g. the Tampa Bay area), which are segregated under headings for similar types of businesses, such as plumbers. Traditionally, these directories have been
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The Bell System later applied for a trademark on the logo but had its application denied on the grounds that it "had become a generic indicator of the yellow pages without regard to any particular source." For a time in the late 1990s, the Yellow Pages Publishing Association began using a
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Advertising in yellow pages directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months. Typically, sales representatives help customers to design their ads and provide a proof copy for review and approval.
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Online business directories are branded as IYP or Internet yellow pages. On a broader scale, they can be classified as vertical directories. There are consumer oriented and business oriented varieties. Providers of IYP offer online advertising.
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proprietary and they in fact allowed any telephone directory to use it. Throughout the 1970s, many television ads showed a disembodied hand "walking" across an open copy of the Yellow Pages, with the slogan "Let Your Fingers Do the Walking."
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grounds. According to the Sierra Club, 1.6 million phone books were distributed annually in San Francisco, producing 3,600 tons of waste, $ 1 million in disposal costs, and 6,180 metric tons of carbon dioxide emissions. In 2013, the
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Business listings used for publication are obtained by several methods. Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by
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Advertising may be sold by a direct sales force or by approved agencies (CMR's). Available advertising space varies among publishers and ranges from bold names up to four color twin page ads ("double trucks").
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published by the local phone company, but there are numerous independent directory publishers. Some yellow pages publishers focus on a particular demographic (e.g. Christian yellow pages or business pages).
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In many countries, including Canada, the United Kingdom, Australia, and elsewhere, "Yellow Pages" (or any applicable local translations), as well as the "Walking Fingers" logo introduced in the 1970s by the
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But there's only one true Yellow Pages directory that carries the Yellow Pages brand and Walking Fingers & Design in Canada. Yellow Pages Group is the exclusive owner of these trademarks in the country.
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company (or a subsidiary or spinoff thereof). However, in the United States, neither the name nor the logo was registered as trademarks by AT&T, and they are freely used by several publishers.
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The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $ 1 in investment, businesses returned $ 15.
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IYP offers listings differently from standard search engines. Where search engines return results based on relevance to the true search term, IYP returns results based on a geographic area.
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We (Yell Limited or 'Yell') legally own a wide range of intellectual property rights used in and relating to this website, including the trademarks Yellow Pages and related logos...
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and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term
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became the first city in the United States to restrict yellow page distribution to people who opt in, but was being sued in federal court by the Local Search Association on
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Company lasting thirty-one years. In 1962, he designed the "walking fingers" logo and within a year it became the national trademark for their yellow pages.
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is not a registered name within the United States and is freely used by many companies. Telephone directories using the Internet domain name "yellowpages.
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started the yellowpagesoptout.com Web site allowing anyone in the United States to choose not to receive directories. The site remained active in 2018.
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trademarkable logo with a lightbulb instead of the walking fingers (with the slogan "Get an idea") as part of an ad campaign featuring
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all search terms (millions of search terms). This made "yellow pages" one of the most searched-for things on the Internet in 2011.
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adults said they used phone books at home, work, or both, according to a 2013 survey by RingCentral that appeared in USA Today.
929:"Local Search and Internet Yellow Pages – A Whole New vocabulary for Small Business Sales | Green Chair Marketing Group" 1290:...1980 sells Thomson Yellow Pages, forms Thomson Directories as joint venture with Dun & Bradstreet's RH Donnelley... 323:
Archived yellow pages and telephone directories are important tools in local historical research and trademark litigation.
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passed, and the Mayor signed, an ordinance that repealed the Yellow Pages Distribution Pilot Program (Ordinance 130186).
1175: 31: 1321: 773: 466: 1144: 645: 495: 1359: 1029: 928: 990: 420: 1145:"Municipal Solid Waste Generation, Recycling, and Disposal in the United States: Tables and Figures for 2010" 1265: 906: 490: 379: 203: 238:, working on a regular telephone directory, ran out of white paper and used yellow paper instead. In 1886, 799: 356:
Israel and the Netherlands the directory, although using the yellow pages logo, is called "Golden Pages".
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This article is about telephone directories of businesses. For the computer networking protocol, see
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for non-commercial listings. The traditional term "yellow pages" is now also applied to
720:"New Research Shows Overall Yellow Pages Usage Growing – 17.2 Billion Searches in 2007" 478: 447: 101: 67: 1348: 701: 462: 404: 397: 1225:"Court agrees scheme which will allow Golden Pages publishers to exit examinership" 458: 454: 976: 599: 331: 289: 211: 198:
is sold. The directories were originally printed on yellow paper, as opposed to
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The name and concept of "yellow pages" came about in 1883, when a printer in
223: 219: 503:(white pages) – residential, non-commercial counterpart of the yellow pages 17: 1329: 191: 1116:. City and County of San Francisco Board of Supervisors. 7 August 2013. 285: 243: 239: 1161: 1114:"Environment Code – Repealing Yellow Pages Distribution Pilot Program" 526: 1176:"Municipal Solid Waste in the United States: 2011 Facts and Figures" 1128:"Municipal Solid Waste in the United States: 2009 Facts and Figures" 1070:"Phone Book Industry Takes S.F.'s Yellow Pages Ban to Federal Court" 902:"Answer Man Classic: Who wrote Billy Graham's 'My Answer' column?" 330: 298: 270: 242:
created the first official Yellow Pages directory for the city of
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phone book directories are 100% recyclable and are made using
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In the United States, the predominant yellow pages are
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Trademark Law: protection, enforcement, and licensing
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moved to an online-only model in 2017 after exiting
955:"Website Lets You Opt-Out of Yellow Pages Delivery" 383:offer preferred placement on search results pages. 172: 164: 146: 138: 130: 112: 96: 88: 78: 62: 1088:"Sierra Club's position statement on yellow pages" 1030:"Thrive in Perpetuity: 2012 Sustainability Report" 613: 1193:"Yellow Pages to stop printing from January 2019" 1181:. U.S. Environmental Protection Agency. May 2013. 1044:"San Francisco effectively bans the Yellow Pages" 800:"Yellow Pages Lighting Up a New Ad Logo, Slogan" 615:"R for recovery plan? Yell plots digital future" 768: 766: 27:Telephone directory of businesses by category 8: 43: 57:2004 Yellow Pages for Auckland, New Zealand 1032:. Local Search Association. 23 April 2012. 51: 42: 1328:. Kingston Communications. Archived from 895: 893: 825:"Bell System Memorial- Bell Logo History" 737:. Aspen Law and Business. pp. 10–34. 303:Yellowbook Logo used in the United States 1365:1886 establishments in the United States 702:"Official Yellow Pages around the World" 1247:ilevel Media, Marketing and Development 518: 1288:...1966 forms Thomson Yellow Pages... 598:(Yellow Pages Group is a spin-off of 400:and non-toxic inks, glues, and dyes. 7: 953:Smith, Catharine (3 February 2011). 569:"Beware of Fraudulent Participation" 672:"Media * Matters * odds & ends" 425:Association of Directory Publishers 414:San Francisco Board of Supervisors 25: 1162:"Pulp and Paper Products Council" 798:Shore, Sandy (13 December 1998). 550:(Yell Limited is a subsidiary of 527:"Conditions of using our website" 310:incumbent local exchange carriers 993:. Product Stewardship Institute. 900:Boyle, John (23 February 2018). 646:"How the Telephone Was Invented" 487:– government-related counterpart 1243:"Independent Directory closure" 626:from the original on 7 May 2022 432:Environmental Protection Agency 1: 36:Yellow Pages (disambiguation) 1304:. Yell Group. Archived from 1005:"How to Recycle Phone Books" 469:ceased publication in 2009. 467:Independent News & Media 442:Decline of print directories 118:; 138 years ago 774:"Bellsouth v. Datanational" 612:Clark, Nick (18 May 2011). 481:, a pioneer in the industry 453:The Irish publisher of the 32:Network Information Service 1386: 1266:"Thomson Group: Landmarks" 749:"Henry Alexander Obituary" 554:, which was spun off from 496:Telecommunications service 335:Canadian yellow pages logo 290:AT&T Real Yellow Pages 66:Various (United States), 29: 465:directories) produced by 253:is used globally in both 100:Various (United States), 50: 1272:. Ketupa. Archived from 421:Yellow Pages Association 1370:19th-century inventions 907:Asheville Citizen-Times 751:. Robert Paul Galleries 733:Brookman, Adam (2005). 706:PhonebookOfTheWorld.com 491:Electronic Yellow Pages 378:IYP is classified as a 676:Library.ThinkQuest.org 438:papers were recycled. 387:Environmental concerns 336: 304: 296:, and the Superpages. 249:Today, the expression 34:. For other uses, see 1076:on 12 September 2014. 650:Famous Inventions.com 360:Internet yellow pages 334: 302: 188:telephone directories 142:2019 (United Kingdom) 1050:on 12 September 2011 991:"Phone Book Project" 835:on 30 September 2011 585:on 16 September 2012 1249:. 11 December 2009. 1094:on 10 November 2011 959:The Huffington Post 501:Telephone directory 446:In September 2017, 240:Reuben H. Donnelley 47: 1308:on 25 October 2006 1276:on 12 January 2016 1264:Ridgeway, Kristi. 1231:. 9 November 2017. 1213:. 18 January 2019. 884:www.goldenpages.ie 576:Yellow Pages Group 419:Also in 2011, the 337: 305: 204:online directories 104:(United Kingdom); 83:Business directory 72:Yellow Pages Group 70:(United Kingdom); 1298:"Yell UK History" 1291: 1199:. September 2017. 804:Los Angeles Times 778:Ll.georgetown.edu 409:freedom of speech 236:Cheyenne, Wyoming 218:, are registered 180: 179: 16:(Redirected from 1377: 1360:1880s neologisms 1341: 1339: 1337: 1317: 1315: 1313: 1293: 1286: 1283: 1281: 1251: 1250: 1239: 1233: 1232: 1221: 1215: 1214: 1207: 1201: 1200: 1189: 1183: 1182: 1180: 1172: 1166: 1165: 1158: 1152: 1151: 1149: 1141: 1135: 1134: 1132: 1124: 1118: 1117: 1110: 1104: 1103: 1101: 1099: 1090:. Archived from 1084: 1078: 1077: 1072:. Archived from 1066: 1060: 1059: 1057: 1055: 1046:. 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Index

Yellowpages
Network Information Service
Yellow Pages (disambiguation)

Yell
Yellow Pages Group
Business directory
Yell
Bell Canada
telephone directories
businesses
advertising
white pages
online directories
Bell System
AT&T
trademarks
telephone
Cheyenne, Wyoming
Reuben H. Donnelley
Chicago
English-speaking
ccTLD
DEX One
AT&T Real Yellow Pages
Yellowbook

incumbent local exchange carriers

Jon Lovitz

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