53:
320:
references increased to 3.8 billion, up from 2006's 3.3 billion online searches. As a result, most yellow pages publishers have attempted to create online versions of their print directories. These online versions are referred to as IYP or
Internet yellow pages. Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences.
434:(EPA) Municipal Solid Waste report classified directories as the smallest contributor of paper and paperboard products to the solid waste stream, representing only 0.3% β significantly less than all other paper product categories such as newspapers, magazines and books. In 2010, the EPA stopped measuring directories separately from newspapers, indicating the minor impact of directories on municipal waste.
332:
352:, intended to portray the Yellow Pages as a consumer resource that would give customers ideas as opposed to simply being a telephone directory; the end of these ads showed the walking fingers reaching down and grabbing a lightbulb from within the pages beneath. The walking fingers logo returned two years later.
382:
directory which provides content with the added ability to refine the search to find the needed service. The search engine prioritizes local businesses in its results rather than the results being dominated by regional or national companies. All services offer paid advertising options which typically
391:
In later years, the yellow pages industry faced scrutiny from environmentalist groups who claim printed yellow pages are a wasteful resource, citing statistics that by 2011 nearly 70% of all
Americans rarely or never used printed phone directories. In other results, approximately 58% of working U.S.
355:
In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every yellow pages publisher; however, there are companies that use it to imitate mainstream publishers. In
Belgium, the Republic of Ireland,
319:
Yellow pages' print usage is reported to be declining with both advertisers and shoppers increasingly turning to
Internet search engines and online directories. According to a study by Knowledge Networks/SRI, in 2007, print yellow pages were referenced 13.4 billion times, while Internet yellow pages
368:
According to several reports, the search term "yellow pages" was among the five highest revenue-generating search terms in Google's AdWords program in 2010. Experian/Hitwise reported in
January 2011 that the search term "yellow pages" was one of the top 50 search terms across all search engines and
280:
Yellow pages directories are usually published annually and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text. The yellow-pages publishers profit by selling advertising space or listings under each heading.
395:
The
Product Stewardship Institute claims local governments spend $ 54 million a year to dispose of unwanted phone books and $ 9 million to recycle them. Phone books use low-grade glues and are therefore difficult to recycle, and they often clog recycling machinery. Conversely, publishers note that
343:
AT&T, the creator and owner of the most famous three-fingered version of the "Walking
Fingers" logo, never applied for a trademark on the logo. While they eventually received a trademark on a different version of the logo, the version with the three fingers was not considered by AT&T to be
339:
The "Walking
Fingers" logo was created by Henry Alexander, a New England artist. After graduating from the Swain School of Design in New Bedford, Massachusetts, Alexander began a freelance career as an illustrator and commercial designer. He formed a long association with the New England Telephone
437:
Yellow Pages publishers' paper usage declined by nearly 60% between 2007β2012, and were projected to continue declining through 2013, according to the Pulp and Paper
Products Council. The EPA's 2011 Municipal Waste report showed that approximately 73% of phone directory, newspaper, and mechanical
276:
A particular yellow pages is a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g. the Tampa Bay area), which are segregated under headings for similar types of businesses, such as plumbers. Traditionally, these directories have been
347:
The Bell System later applied for a trademark on the logo but had its application denied on the grounds that it "had become a generic indicator of the yellow pages without regard to any particular source." For a time in the late 1990s, the Yellow Pages
Publishing Association began using a
315:
Advertising in yellow pages directories requires payment in full prior to printing or may be billed monthly over the life of the contract, which is usually 12 months. Typically, sales representatives help customers to design their ads and provide a proof copy for review and approval.
364:
Online business directories are branded as IYP or Internet yellow pages. On a broader scale, they can be classified as vertical directories. There are consumer oriented and business oriented varieties. Providers of IYP offer online advertising.
344:
proprietary and they in fact allowed any telephone directory to use it. Throughout the 1970s, many television ads showed a disembodied hand "walking" across an open copy of the Yellow Pages, with the slogan "Let Your Fingers Do the Walking."
411:
grounds. According to the Sierra Club, 1.6 million phone books were distributed annually in San Francisco, producing 3,600 tons of waste, $ 1 million in disposal costs, and 6,180 metric tons of carbon dioxide emissions. In 2013, the
450:, the publisher of Yellow Pages in the United Kingdom, announced that the business would be fully digitised from January 2019, ending the publication's 51-year run. The last UK copies were posted out on 18 January 2019.
307:
Business listings used for publication are obtained by several methods. Local phone companies that publish yellow pages directories rely on their own customer lists and include business listings that are provided by
281:
Advertising may be sold by a direct sales force or by approved agencies (CMR's). Available advertising space varies among publishers and ranges from bold names up to four color twin page ads ("double trucks").
277:
published by the local phone company, but there are numerous independent directory publishers. Some yellow pages publishers focus on a particular demographic (e.g. Christian yellow pages or business pages).
209:
In many countries, including Canada, the United Kingdom, Australia, and elsewhere, "Yellow Pages" (or any applicable local translations), as well as the "Walking Fingers" logo introduced in the 1970s by the
595:
But there's only one true Yellow Pages directory that carries the Yellow Pages brand and Walking Fingers & Design in Canada. Yellow Pages Group is the exclusive owner of these trademarks in the country.
623:
226:
company (or a subsidiary or spinoff thereof). However, in the United States, neither the name nor the logo was registered as trademarks by AT&T, and they are freely used by several publishers.
372:
The Yellow Pages Association said in February 2011 that 75 percent of adults in the United States still used print yellow pages and that for every $ 1 in investment, businesses returned $ 15.
375:
IYP offers listings differently from standard search engines. Where search engines return results based on relevance to the true search term, IYP returns results based on a geographic area.
547:
We (Yell Limited or 'Yell') legally own a wide range of intellectual property rights used in and relating to this website, including the trademarks Yellow Pages and related logos...
257:
and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term
1043:
407:
became the first city in the United States to restrict yellow page distribution to people who opt in, but was being sued in federal court by the Local Search Association on
1364:
719:
901:
431:
614:
340:
Company lasting thirty-one years. In 1962, he designed the "walking fingers" logo and within a year it became the national trademark for their yellow pages.
1113:
261:
is not a registered name within the United States and is freely used by many companies. Telephone directories using the Internet domain name "yellowpages.
427:
started the yellowpagesoptout.com Web site allowing anyone in the United States to choose not to receive directories. The site remained active in 2018.
568:
1210:
1069:
52:
408:
1297:
671:
1087:
424:
348:
trademarkable logo with a lightbulb instead of the walking fingers (with the slogan "Get an idea") as part of an ad campaign featuring
413:
1047:
972:
369:
all search terms (millions of search terms). This made "yellow pages" one of the most searched-for things on the Internet in 2011.
300:
1369:
309:
1192:
954:
392:
adults said they used phone books at home, work, or both, according to a 2013 survey by RingCentral that appeared in USA Today.
929:"Local Search and Internet Yellow Pages β A Whole New vocabulary for Small Business Sales | Green Chair Marketing Group"
1290:...1980 sells Thomson Yellow Pages, forms Thomson Directories as joint venture with Dun & Bradstreet's RH Donnelley...
323:
Archived yellow pages and telephone directories are important tools in local historical research and trademark litigation.
273:) exist in 75 countries. They are edited by many different phone companies and directory publishers, mostly independently.
824:
35:
854:
416:
passed, and the Mayor signed, an ordinance that repealed the Yellow Pages Distribution Pilot Program (Ordinance 130186).
1175:
31:
1321:
773:
466:
1144:
645:
495:
1359:
1029:
928:
990:
420:
1145:"Municipal Solid Waste Generation, Recycling, and Disposal in the United States: Tables and Figures for 2010"
1265:
906:
490:
379:
203:
238:, working on a regular telephone directory, ran out of white paper and used yellow paper instead. In 1886,
799:
356:
Israel and the Netherlands the directory, although using the yellow pages logo, is called "Golden Pages".
1354:
187:
579:
1073:
30:
This article is about telephone directories of businesses. For the computer networking protocol, see
1004:
500:
215:
199:
1305:
575:
82:
71:
1127:
679:
235:
1224:
254:
222:, though the owner varies from country to country, usually being held by the main national
555:
1242:
1091:
748:
202:
for non-commercial listings. The traditional term "yellow pages" is now also applied to
720:"New Research Shows Overall Yellow Pages Usage Growing β 17.2 Billion Searches in 2007"
478:
447:
101:
67:
1348:
701:
462:
404:
397:
1225:"Court agrees scheme which will allow Golden Pages publishers to exit examinership"
458:
454:
976:
599:
331:
289:
211:
198:
is sold. The directories were originally printed on yellow paper, as opposed to
195:
105:
832:
506:
484:
349:
299:
194:, organized by category rather than alphabetically by business name, in which
234:
The name and concept of "yellow pages" came about in 1883, when a printer in
223:
219:
503:(white pages) β residential, non-commercial counterpart of the yellow pages
17:
1329:
191:
1116:. City and County of San Francisco Board of Supervisors. 7 August 2013.
285:
243:
239:
1161:
1114:"Environment Code β Repealing Yellow Pages Distribution Pilot Program"
526:
1176:"Municipal Solid Waste in the United States: 2011 Facts and Figures"
1128:"Municipal Solid Waste in the United States: 2009 Facts and Figures"
1070:"Phone Book Industry Takes S.F.'s Yellow Pages Ban to Federal Court"
902:"Answer Man Classic: Who wrote Billy Graham's 'My Answer' column?"
330:
298:
270:
242:
created the first official Yellow Pages directory for the city of
1273:
551:
534:
293:
973:"RingCentral in the News: PC Magazine, The Economist and More"
879:
461:. The equivalent "Independent Directory" (similar to the UK's
396:
phone book directories are 100% recyclable and are made using
108:(Canada), Directories Philippines Corporation (Philippines)
74:(Canada), Directories Philippines Corporation (Philippines)
1211:"'Sign of the times' as final Yellow Pages are delivered"
284:
In the United States, the predominant yellow pages are
1150:. U.S. Environmental Protection Agency. December 2011.
1133:. U.S. Environmental Protection Agency. December 2010.
880:"goldenpages.ie - Golden Pages (Yellow Pages) Ireland"
735:
Trademark Law: protection, enforcement, and licensing
457:
moved to an online-only model in 2017 after exiting
955:"Website Lets You Opt-Out of Yellow Pages Delivery"
383:offer preferred placement on search results pages.
172:
164:
146:
138:
130:
112:
96:
88:
78:
62:
1088:"Sierra Club's position statement on yellow pages"
1030:"Thrive in Perpetuity: 2012 Sustainability Report"
613:
1193:"Yellow Pages to stop printing from January 2019"
1181:. U.S. Environmental Protection Agency. May 2013.
1044:"San Francisco effectively bans the Yellow Pages"
800:"Yellow Pages Lighting Up a New Ad Logo, Slogan"
615:"R for recovery plan? Yell plots digital future"
768:
766:
27:Telephone directory of businesses by category
8:
43:
57:2004 Yellow Pages for Auckland, New Zealand
1032:. Local Search Association. 23 April 2012.
51:
42:
1328:. Kingston Communications. Archived from
895:
893:
825:"Bell System Memorial- Bell Logo History"
737:. Aspen Law and Business. pp. 10β34.
303:Yellowbook Logo used in the United States
1365:1886 establishments in the United States
702:"Official Yellow Pages around the World"
1247:ilevel Media, Marketing and Development
518:
1288:...1966 forms Thomson Yellow Pages...
598:(Yellow Pages Group is a spin-off of
400:and non-toxic inks, glues, and dyes.
7:
953:Smith, Catharine (3 February 2011).
569:"Beware of Fraudulent Participation"
672:"Media * Matters * odds & ends"
425:Association of Directory Publishers
414:San Francisco Board of Supervisors
25:
1162:"Pulp and Paper Products Council"
798:Shore, Sandy (13 December 1998).
550:(Yell Limited is a subsidiary of
527:"Conditions of using our website"
310:incumbent local exchange carriers
993:. Product Stewardship Institute.
900:Boyle, John (23 February 2018).
646:"How the Telephone Was Invented"
487:β government-related counterpart
1243:"Independent Directory closure"
626:from the original on 7 May 2022
432:Environmental Protection Agency
1:
36:Yellow Pages (disambiguation)
1304:. Yell Group. Archived from
1005:"How to Recycle Phone Books"
469:ceased publication in 2009.
467:Independent News & Media
442:Decline of print directories
118:; 138 years ago
774:"Bellsouth v. Datanational"
612:Clark, Nick (18 May 2011).
481:, a pioneer in the industry
453:The Irish publisher of the
32:Network Information Service
1386:
1266:"Thomson Group: Landmarks"
749:"Henry Alexander Obituary"
554:, which was spun off from
496:Telecommunications service
335:Canadian yellow pages logo
290:AT&T Real Yellow Pages
66:Various (United States),
29:
465:directories) produced by
253:is used globally in both
100:Various (United States),
50:
1272:. Ketupa. Archived from
421:Yellow Pages Association
1370:19th-century inventions
907:Asheville Citizen-Times
751:. Robert Paul Galleries
733:Brookman, Adam (2005).
706:PhonebookOfTheWorld.com
491:Electronic Yellow Pages
378:IYP is classified as a
676:Library.ThinkQuest.org
438:papers were recycled.
387:Environmental concerns
336:
304:
296:, and the Superpages.
249:Today, the expression
34:. For other uses, see
1076:on 12 September 2014.
650:Famous Inventions.com
360:Internet yellow pages
334:
302:
188:telephone directories
142:2019 (United Kingdom)
1050:on 12 September 2011
991:"Phone Book Project"
835:on 30 September 2011
585:on 16 September 2012
1249:. 11 December 2009.
1094:on 10 November 2011
959:The Huffington Post
501:Telephone directory
446:In September 2017,
240:Reuben H. Donnelley
47:
1308:on 25 October 2006
1276:on 12 January 2016
1264:Ridgeway, Kristi.
1231:. 9 November 2017.
1213:. 18 January 2019.
884:www.goldenpages.ie
576:Yellow Pages Group
419:Also in 2011, the
337:
305:
204:online directories
104:(United Kingdom);
83:Business directory
72:Yellow Pages Group
70:(United Kingdom);
1298:"Yell UK History"
1291:
1199:. September 2017.
804:Los Angeles Times
778:Ll.georgetown.edu
409:freedom of speech
236:Cheyenne, Wyoming
218:, are registered
180:
179:
16:(Redirected from
1377:
1360:1880s neologisms
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1339:
1337:
1317:
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1090:. Archived from
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1072:. Archived from
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1046:. Archived from
1040:
1034:
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994:
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981:
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979:. 19 April 2013.
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845:
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831:. Archived from
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815:
814:
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810:
795:
789:
788:
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770:
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758:
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724:
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692:
691:
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682:on 13 April 2012
678:. Archived from
668:
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661:
659:
657:
642:
636:
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633:
631:
617:
609:
603:
597:
592:
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584:
578:. Archived from
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523:
255:English-speaking
126:
124:
119:
55:
48:
21:
1385:
1384:
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1378:
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1375:
1374:
1345:
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1335:
1333:
1332:on 13 July 2007
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620:The Independent
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582:
571:
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566:
562:
556:British Telecom
540:
538:
525:
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475:
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389:
362:
329:
232:
206:of businesses.
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58:
39:
28:
23:
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15:
12:
11:
5:
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1373:
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1318:
1294:
1270:Media Profiles
1259:
1258:External links
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1253:
1252:
1234:
1229:Irish Examiner
1216:
1202:
1184:
1167:
1153:
1136:
1119:
1105:
1079:
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996:
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945:
933:Greenchair.net
920:
889:
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663:
652:. 15 June 2010
637:
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479:Loren M. Berry
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152:United Kingdom
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1366:
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1331:
1327:
1323:
1322:"Our History"
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463:Thomson Local
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405:San Francisco
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150:United States
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54:
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41:
37:
33:
19:
1355:Yellow pages
1334:. Retrieved
1330:the original
1325:
1310:. Retrieved
1306:the original
1301:
1285:
1278:. Retrieved
1274:the original
1269:
1246:
1237:
1228:
1219:
1205:
1197:The Guardian
1196:
1187:
1170:
1156:
1139:
1122:
1108:
1096:. Retrieved
1092:the original
1082:
1074:the original
1064:
1052:. Retrieved
1048:the original
1038:
1024:
1012:. Retrieved
1008:
999:
985:
967:
958:
948:
936:. Retrieved
932:
923:
911:. Retrieved
905:
883:
874:
862:. Retrieved
858:
849:
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833:the original
829:Porticus.org
828:
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777:
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619:
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580:the original
563:
546:
539:. Retrieved
535:Yell Limited
530:
521:
459:examinership
455:Golden Pages
452:
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394:
390:
380:local search
377:
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288:'s DEX, the
283:
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275:
266:
262:
259:Yellow Pages
258:
251:yellow pages
250:
248:
233:
208:
184:yellow pages
183:
181:
45:Yellow Pages
44:
40:
1336:15 February
1312:15 February
1280:15 February
1098:11 November
1054:11 November
977:RingCentral
913:23 February
855:"D Website"
809:17 December
656:1 September
600:Bell Canada
212:Bell System
200:white pages
196:advertising
160:Philippines
158:New Zealand
139:Final issue
131:First issue
106:Bell Canada
18:Yellowpages
1349:Categories
1014:27 October
755:1 November
622:. London.
589:14 October
541:14 October
513:References
507:Yellowikis
485:Blue pages
350:Jon Lovitz
294:Yellowbook
220:trademarks
192:businesses
79:Categories
938:1 October
864:1 October
839:1 October
783:1 October
686:1 October
430:The 2009
403:In 2011,
398:soy-based
312:(ILECs).
265:" (where
224:telephone
154:Australia
97:Publisher
89:Frequency
1326:About Us
1009:Earth911
624:Archived
531:Yell.com
473:See also
423:and the
216:AT&T
173:Language
165:Based in
859:D.co.il
630:16 June
286:DEX One
269:is the
244:Chicago
230:History
176:English
168:Various
147:Country
121: (
113:Founded
156:Canada
92:Yearly
63:Parent
1302:About
1179:(PDF)
1148:(PDF)
1131:(PDF)
583:(PDF)
572:(PDF)
271:ccTLD
214:βera
1338:2005
1314:2005
1282:2005
1100:2011
1056:2011
1016:2021
940:2011
915:2018
866:2011
841:2011
811:2023
785:2011
757:2016
688:2011
658:2022
632:2011
591:2012
552:Hibu
543:2012
537:(UK)
448:Yell
327:Logo
186:are
182:The
134:1886
123:1886
116:1886
102:Yell
68:Yell
190:of
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