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Wire FM

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was added to the Radio Authority's list of locations where so-called 'Sallie' (Small Scale Alternative Location Licence) licences would be advertised. This brought new impetuous and further RSLs were run in June and November 1995. Throughout this period, programming followed a mainstream commercial
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The move to FM saw a step change in the popularity of the station with the audience and advertisers. It was decided to repeat the broadcast during November 1994, and the decision was made to change the station name from WFMR to Warrington FM. It was renamed again as Wire FM, to reflect Warrington's
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The decision was made to move 'indoors', sever the link with the Festival, and switch to FM. This had significant risks, as costs for FM licences were higher, and new transmitters and studio equipment had to be bought. However, the broadcast went ahead during June 1994 from a 'Community House' on
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During 1994, the attraction of the caravan had waned. Funding for the Warrington Festival of Music had also decreased with the demise of its main supporter, the Warrington & Runcorn Development Corporation. In the 1994 broadcast presenters were also heard to refer to WFMR as Warrington's
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The station was duly organised and went on air as Warrington Festival of Music Radio (WFMR) for two weeks in May 1991. It broadcast from a borrowed portable cabin located behind the Warrington Town Hall Gates on 1602 kHz, with Matthew Newton & Mark Gabler among the presenting team.
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Kris Burford and Ande McPherson. Competition for the licence was expected to be strong and significant resources were allocated to the bid resulting in more than 250 letters of support being received and comprehensive research being undertaken and analysed by the most respected research
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The station was successful in both audience response and commercial respects, and further RSL broadcasts were made in the spring of 1992 and 1993. Stephen Armstrong-Smith and David Duffy joined the management team and a 14' touring caravan was converted into a mobile studio.
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was to another user. But Orange were in the process of securing planning permission for a new, higher tower on close by land owned by Warrington Golf Course. A deal was struck and Orange were able to offer the station the prime antenna location at the top of the tower.
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During 1996, Cheshire was advertised as the location for two potential radio stations. The remaining members of Wire FM's management team, Philip Houltby and David Duffy, assembled the bid in conjunction with IRG's licence bid team consisting of
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https://www.bauermedia.co.uk/newsroom/press-releases/cma-today-clears-the-acquisitions-of-lincs-fm-celador-radio-ukrd-and-wireless-local-stations CMA today clears the acquisitions of Lincs FM, Celador Radio, UKRD and Wireless local
374:(Widnes and Runcorn) in the intended coverage area. To strengthen the bid in Halton, John Grindley (known on air as Phil Johnson) was invited to join the bid and bring his experience of the Halton FM RSL broadcasts to the team. 353:
by Tony Dewhurst and Jeff Graham, who also authored the licence application. By this point, Stephen Cooper had left the team, and Stephen Armstrong-Smith had joined IRG as their regional engineer.
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later indicated this was a key factor in awarding the licence. Application documents were submitted during May 1997 and the Radio Authority awarded the licence to Wire FM during November 1997.
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Following the licence award, problems with securing an antenna site caused a six-month delay in getting on-air. The original space secured on the High Warren tower operated by
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On 13 July 2020, local programming outside weekday breakfast was replaced by networked output from the GHR network, with Wire FM retaining its own branding.
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Following a review of the coverage pattern predicted for the High Warren Reservoir transmitter site, the strategic decision was made to include the
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Wire FM's origins began in 1990 when two presenters at Warrington's hospital radio station, Stephen Cooper and Philip Houltby, decided to run an
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In 1999, the owners of Wire FM, the Independent Radio Group, were brought by The Wireless Group in 1999. Six years later, TWG was taken over by
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In early 2007, the station's owners approached UK media regulator OFCOM to ask permission to move the station's base from Warrington to the
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Phil Johnson was the first voice on the station, presenting its weekday breakfast show. The first track to be played on the station was
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During 1995, with the licence application pending, the Wire FM management team had initially formed an alliance with the
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The original plan was abandoned but from the autumn of 2009, all three stations were based at studios in the
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In September 2020, the station merged with several in the North West of England and North Wales, as
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There was much discussion on Widnes and Runcorn's acceptance of the name 'Wire', however, the
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to bid for Warrington. However, Marcher were dropped in favour of the Independent Radio Group
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The station launched under programme director Simon Wynne, who at the time was also PD of
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On 8 February 2019, Wire FM and the Wireless Group's local radio stations were sold to
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as part of a plan to co-locate with two other stations from the Wireless Group group:
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In February 2019, Wire FM was sold, along with Wireless's other local stations, to
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Warrington – Radio Warrington (Warrington Collegiate Institute-led bid backed by
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Following its sale to Bauer Radio, the station was closed and merged with the
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format, along with regular community features and local news supplied by the
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Warrington – Warrington FM (local consortium, supported by David Rodgers of
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Bauer starts to roll out Hits and Greatest Hits to new radio stations
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On 27 May 2020, it was announced that Wire FM will join Bauer's
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Greatest Hits Radio Liverpool & The North West (Warrington)
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Greatest Hits Radio Liverpool & The North West (Warrington)
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Most of acquired Bauer stations to become Greatest Hits Radio
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Most of acquired Bauer stations to become Greatest Hits Radio
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station for the town. Cooper had previous RSL experience via
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Nora Street in the Howley area of Warrington, borrowed from
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58: 54: 48: 47: 42:This article 40: 31: 30: 27: 19: 18:107.2 Wire FM 937: 893:UTV Internet 852: 614: 601: 589: 577: 564: 547: 544: 537: 526: 514: 475: 463: 456: 440: 434: 430:1458 Lite AM 427: 414: 388: 381: 369: 355: 340: 328: 324: 311: 307: 303: 299: 284: 256: 231: 227: 226: 158:Classic Hits 75: 66: 43: 26: 990:Bauer Radio 959: / 902:UTV Ireland 872:Other media 740:Cork's 96FM 683:Times Radio 679:talkSPORT 2 529:Bauer Radio 466:Bauer Radio 447:Bobby Prior 378:Licence bid 147:Programming 132:: 107.2 MHz 974:Categories 944:53°32′21″N 843:Signal 107 556:References 486:Merseyside 472:Relocation 395:Orchard FM 240:Warrington 230:(formerly 203:1998-09-01 53:improve it 947:2°41′58″W 675:talkSPORT 670:TalkRadio 542:network. 498:St Helens 459:UTV Media 295:Peterhead 250:areas of 174:Ownership 125:Frequency 57:verifying 915:See also 889:UTV Live 863:The Wolf 848:Tower FM 838:Signal 1 818:The Wave 792:Signal 2 570:stations 502:Tower FM 484:area of 331:Cheshire 291:Waves AM 252:Cheshire 232:Wire FM) 142:GRT_HITS 118:Cheshire 858:Wish FM 853:Wire FM 828:Pulse 1 823:Peak FM 787:Pulse 2 755:Live 95 490:Wish FM 478:Haydock 409:The Bay 351:Wish FM 265:History 248:Runcorn 216:Website 201: ( 189:History 164:Network 51:Please 773:Former 517:Orrell 506:Bolton 500:) and 244:Widnes 234:is an 153:Format 116:North 104:Orrell 750:FM104 656:Radio 494:Wigan 211:Links 183:Bauer 179:Owner 897:u.tv 760:LMFM 745:C103 719:U105 510:Bury 508:and 496:and 246:and 884:UTV 512:). 480:or 439:'s 347:PLC 293:in 287:RSL 138:RDS 55:by 976:: 535:. 468:. 338:. 317:. 297:. 254:. 242:, 130:FM 641:e 634:t 627:v 504:( 492:( 411:) 404:) 397:) 205:) 82:) 76:( 71:) 67:( 49:. 20:)

Index

107.2 Wire FM
original research
improve it
verifying
inline citations
Learn how and when to remove this message
Orrell
Cheshire
Frequency
FM
RDS
Format
Classic Hits
Greatest Hits Radio
Bauer
Greatest Hits Radio
Independent Local Radio
Warrington
Widnes
Runcorn
Cheshire
Greatest Hits Radio


RSL
Waves AM
Peterhead
Warrington Borough Council
Cheshire
Warrington Guardian

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