Knowledge (XXG)

Public diplomacy of Israel

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the Jewish Diaspora. The Media and Public Affairs Division comprises one department in charge of 'branding', a department in charge of collecting information, producing visual media content such as videos and drafting policy papers for briefing Israeli missions all around the world, as well as the spokesperson's bureau, which is in charge of the relationship with the press. Furthermore, the division also has an academic department and a small department dealing with issues of civil society affairs, especially the battle against BDS. Finally, the ministry has also a Digital Diplomacy Department, which is in charge of all digital channels of the ministry".
286: 1654:... the diminutive Shamir—he is shorter than Begin—is known in the Jerusalem press corps as 'the tiny terrorist'. He is a strong believer in hasbara, Hebrew for 'explaining'. He believes that by explaining Israel's rationale and historical imperatives, hostile world opinion could be turned around. Hasbara could become one of Shamir's major duties. With its many problems—and a new prime minister—Israel can use all the friends it can get. 724:. The Ministry of Public Diplomacy and Diaspora Affairs established a "Communications Room" to circulate pro-Israel information to the global Jewish diaspora. These mobilization efforts via email messages, websites, traditional media, meetings and demonstrations. Pro-Israel sympathizers were encouraged to share pro-Israel videos and articles on social media platforms, respond to blogs and TV shows, and write editorial letters. 188:
communication Hirschberger defines as "external communication"), both via social media and traditional mass media. The Israeli government uses this type of communication especially to depict Israel positively (a communication strategy Hirschberger calls "branding"). The Israeli government and pro-Israeli groups also use interventive communication to counter what they see as attempts at
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her own efforts in distributing hasbara, then he is all in favor. It also reported that personnel in foreign hasbara departments would be shifted to press departments, which is where much of the work currently done by hasbara officials properly belongs. He explained that Israel's efforts to provide hasbara abroad would focus on media communications.
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American leaders. I developed a certain ability to influence public opinion." Netanyahu made this statement in the context of the Israeli government's decade-long effort to pressure for military action against Iran. He added that this "is the most important thing: the ability to sway public opinion in the United States against the regime in Iran."
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public diplomacy activities of various governmental bodies in foreign and security affairs, and on socioeconomic issues" (Israel PMO s.a.). The Public Diplomacy Directorate is responsible for communicating the Prime Minister's and the government's policies and decisions. The directorate is headed by the Prime Minister's Media Advisor.
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website described methods it attributed to Palestinian activists, and offered advice on how to respond. Describing demonstrators as "youths", for example, creates a different impression from calling them "children". The article drew attention to the subtle differences of meaning between words such as
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Public diplomacy in Israel refers to Israel's efforts to communicate directly with citizens of other nations to inform and influence their perceptions, with the aim of garnering support or tolerance for the Israeli government's strategic objectives. Historically, these efforts have evolved from being
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reacted similarly, saying he was "not distressed or disturbed", and noted that disseminating hasbara has always been the responsibility of every Foreign Ministry staff officer, especially those working abroad; if eliminating one department means everyone will assume greater responsibility for his or
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Ministry of Foreign Affairs (MFA): The Israeli Ministry of Foreign Affairs also has a Public Diplomacy Directorate. "The directorate consists of the Media and Public Affairs Division, the Division for Cultural Affairs and Scientific Cooperation and the Bureau for Religious Affairs and Relations with
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Israeli public diplomacy encompasses different forms of communication and other forms of interaction with the public abroad. For instance, Israel engages in open and fully attributable, unidirectional mass communication that targets so far unaffiliated civil populations in other countries (a form of
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In recent times, Israel has shifted toward calling its efforts "public diplomacy", indicating a strategic move away from a defensive posture to a more proactive and comprehensive approach. This involves various forms of communication and interaction with foreign publics, including mass communication
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said in 2012 that what he calls "low budget, grassroots Hasbara 2.0" has come of age, and commends websites that keep track of what supporters see as anti-Israel media bias, and that promote email campaigns on Israel's behalf. He observes that "Israel's hasbara seems to be becoming more dynamic, as
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put it, "The network's activists—'delegitimizers' the report dubs them—are relatively marginal: young people, anarchists, migrants and radical political activists." The newspaper also cites the report as saying this network promotes pro-Palestinian activities in Europe as "trendy", and calls for it
523:(ICIC) said its purpose was "to assist efforts to explain Israeli life from the vantage point of the average Israeli citizen. Towards that end, the ICIC enlists Israelis from all walks of life to participate in its various projects ... One of our major activities is the production of special 421:
In 2002, the Israeli State Comptroller's office issued a report critical of Israel's PR efforts. "A lack of an overall strategic public relations conception and objective" and lack of coordination between the various organizations were mentioned. Funding levels are modest; the Ministry of Foreign
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plays a central role in the Israeli government's public diplomacy. The IDF's English-language Facebook page is one of the most-followed army social media worldwide. The unit has become Israel's largest spokesperson unit, with more than 400 officers, civilians and soldiers. There is also a reserve
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has written, "by framing the issues in terms of the national interest, AIPAC can attract broader support than would ever be possible if it was perceived to represent only the interests of Israel. This does not mean AIPAC does not have a close relationship with Israeli officials; it does, albeit
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Prime Minister's Office (PMO): Within the Israel Prime Minister's Office, the Government Press Office (GPO), the Public Diplomacy Directorate and the National Information Directorate are involved in public diplomacy efforts. The National Information Directorate is in charge of coordinating "the
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Israeli officials have emphasized the importance of molding American public opinion to influence U.S. foreign policy favourably toward Israel. For example, Prime Minister Benjamin Netanyahu has said, "In the last 30 years, I appeared innumerable times in the American media and met thousands of
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In 2001, Shmuel Katz published a retrospective of Israeli hasbara efforts and said that hasbara "must be tackled not by occasional sudden sallies but by a separate permanent department in the government." Sharon did increase hasbara efforts, but did not create a cabinet-level ministry for that
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The history of Israeli public diplomacy dates to the early 20th century, with notable efforts during the pre-statehood period, the establishment of the state, and significant developments in response to changing geopolitical challenges. Methods employed range from traditional media outreach to
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included lunches and free trips for influential journalists; seminars for Jewish university students; invitations to congressmen; pamphlets and donation of money for election campaigns; telling photographers and writers what to photograph or write about; lecture and concert tours by prominent
343:, chairman of Backer & Spielvogel, traveled to Israel to advise the government on communicating its defense goals. The trip led to the Hasbara Project, an internship program established to train foreign-service officers in communications by placing them with American companies. 534:
In 2012, the Israeli Foreign Ministry published new guidelines on the appropriate use of social media methods by its diplomatic staff. There have been multiple instances of embarrassing and inappropriate tweets and posts by Israeli embassies, such as one in Ireland criticizing a
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In 2009, Israel's foreign ministry organized volunteers to add pro-Israeli commentary on news websites. In July 2009, it was announced that the Israeli Foreign Ministry would assemble an "internet warfare" squad to spread pro-Israel messages on various websites, with funding of
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to be monitored by Israeli intelligence services, and for the cabinet to treat the network as a strategic threat. It concludes that Israel was not prepared to meet the threat this network posed and that a counter-effort must be more vigorously undertaken to respond to it.
276:: In 2010, the Israeli Ministry of Information and Diaspora Affairs launched the PR campaign "Masbirim Israel". The campaign intended to encourage Israeli citizens to contribute to improving Israel's image by talking with their international contacts about the country. 618:) has worked with various Israeli and international non-government organizations to promote Israeli public diplomacy within the global Jewish diaspora and international community. Notable Israeli NGOs involved in public diplomacy have included the 220:
unit of almost 1,200 soldiers and officers. As of 2017, the unit has 15 staff members that are responsible only for the IDF's social media platforms to reach audiences abroad. As of 2015, the IDF is active on 30 different social media platforms.
1600: 184:, indicating a shift in strategy. They consider a focus on "explaining" too defensive and prefer to actively determine the agenda by being less reactive and more proactive, moving to a more comprehensive, long-term strategic approach. 380:
noted there had been talk of streamlining the ministry's hasbara functions for some time. He said that merging the hasbara department's functions with those of the press department did not portend any downgrading in the priority the
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reported that a program for "communicating defense goals" was started in the late 1970s, and a 1984 implementation of a "Hasbara Project" to "train foreign-service officers in communications by placing them with American companies".
169:) has no direct English translation, but roughly means "explaining". It is a communicative strategy that "seeks to explain actions, whether or not they are justified". As it focuses on providing explanations about one's actions, 592:, as saying "Unless something is terribly pressing, really critical or fundamental, you parrot Israel's line in order to retain American support. As American Jews, we don't go around saying Israel is wrong about its policies." 2333: 1570: 293: 119:
Zionist organizations to promote a favorable narrative of Israel. This multifaceted approach reflects Israel's ongoing efforts to navigate complex international dynamics and bolster its global standing.
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used the term at the 3rd Zionist Congress in 1899, where he asked fellow Zionists in the audience "to engage in propaganda". At the time the term "propaganda" was considered neutral. The term is now
1865: 1468: 1402: 1362: 1271: 1188: 934: 2040: 1592: 1152: 2908: 227:, the IDF unit responsible for coordination and liaison with the Palestinian Authority, has a spokesperson's unit of its own as well as its own social media channels in English and Arabic. 2511:
Burla, Shahar (2015). "Chapter 3: Israeli Government and Diaspora Mobilisation: The Flotilla to Gaza and Australian Jewry as a Case Study". In Burla, Shahar; Lawerence, Dashiel (eds.).
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Pro-Israeli civil society organizations: Various civil society organizations and initiatives from Israel and abroad support the Israeli public diplomacy efforts. Prominent examples are
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reported that American Jewish leaders hardly reacted to news that the Foreign Ministry's hasbara department would be eliminated as part of a sweeping reorganization of the ministry.
2323: 2763: 2187: 744: 457: 2094: 1562: 147:. Propaganda is now typically used for official government statements or by critics of pro-Israeli advocacy groups to portray the communication as misleading and manipulative. 2063: 2558: 754: 2009: 1731: 328:, this work "is called hasbara when the purpose is to reshape public opinion abroad". In the early 1980s, hasbara was defined as a "public relations campaign". In 1301: 896: 708:, the Israeli Foreign and Public Diplomacy ministries worked with local Australian Jewish community and Zionist organizations such as the local chapter of the 1237: 351: 1862: 1460: 1394: 1354: 1263: 1180: 926: 2032: 2765:
External Communication in Social Media During Asymmetric Conflicts A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine
697:. Shai identifies the "Israel on Campus Coalition" as the umbrella organization for most pro-Israel American campus organizations. It is funded by the 1628:
For several weeks now, Israel has had under way a hasbara, or public relations campaign, aimed at recuperating from the propaganda battering that the
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Goodman, Giora (9 September 2017). "Explaining the occupation: Israeli hasbara and the occupied territories in the aftermath of the June 1967 war".
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through social media and traditional media, as well as cultural diplomacy. Key Israeli government bodies involved in public diplomacy include the
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Recent embarrassing Facebook and Twitter posts prompt Foreign Ministry to update social media guidelines for Israeli diplomats around the world.
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demonstration and riot, terror organization and Palestinian political organization. It advised against name-calling and point-scoring.
48: 403: 2086: 1915: 1437: 429:'s Department for Jewish Zionist Education had a webpage titled "Hasbara, Israeli Advocacy, Your Guide to the Middle East Conflict". 2867: 2810: 2723: 2704: 2520: 1629: 1552:
for the term "hasbara" in electronically available "Major U.S. and World Publications", between January 1, 1940, and January 1, 1987
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Various branches of the Israeli government as well as pro-Israeli civil society organizations engage in public diplomacy efforts:
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Gilboa, Eytan; Shai, Nachman (2011). "Rebuilding Public Diplomacy – The Case Of Israel". In Fisher, Ali; Scott, Scott (eds.).
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presentations which we post on our website. These presentations review specific aspects and issues related to Israel and the
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digital campaigns, with a focus on shaping foreign public opinion, particularly in the United States, and coordinating with
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Affairs spent about US$ 8.6 million on these efforts in 2002, and the Government Press Office was budgeted at US$ 100,000.
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Avraham, Eli (28 September 2009). "Marketing and managing nation branding during prolonged crisis: The case of Israel".
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efforts are needed to respond to what it describes as a diffuse "delegitimization network" of anti-Israel activists. As
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Israelis; frequent references to the Holocaust; advertisements in the newspapers attacking Arabs and praising Israel.
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in English mainstream print media date from the late 1970s and describe it as "overseas image-building". According to
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Gilboa, Eytan (2013). "Public Diplomacy – The Missing Component in Israel's Foreign Policy". In Inbar, Efraim (ed.).
888: 1828:"Israel Targets PR, Finally; Sharon calls for bolstering hasbara; Foreign Ministry supporting several projects here" 1211: 1068:"Imagine there is war and it is tweeted live: an analysis of digital diplomacy in the Israeli-Palestinian conflict" 977: 824: 298: 259: 212: 189: 108: 2898: 2893: 1837: 801:"From Sokolow to 'Explaining Israel': The Zionist "Hasbara" First "Campaign Strategy Paper" and Its Applications" 759: 651: 589: 111:, the Prime Minister's Office, and the Ministry of Foreign Affairs, and pro-Israeli civil society organizations. 619: 426: 346: 1950: 739: 635: 2375: 694: 643: 577: 251: 128:
Different terms have been used to describe Israel's and other actors' efforts to reach audiences abroad.
216: 716:, the Zionist Council of New South Wales and the New South Wales Jewish Board of Deputies to mobilize 603: 200:. The communicative efforts of pro-Israeli civil society groups are partially also called "advocacy". 2261: 2213: 2004: 1757: 709: 674: 524: 273: 2288: 685:, have sought to promote sympathy for Israel among university students through study tours (such as 433: 2538: 1636:
and the Western media based in Beirut inflicted on Israel's image during the early part of the war.
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Today, Israeli practitioners tend to label their communicative efforts "public diplomacy", not
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unofficially. Even so, the lobby sometimes comes into conflict with the Israeli government".
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According to Greenfield and Shai, the Israeli government and sympathetic NGOs, including
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advocating such activities in 1899, to the more contemporary Hebrew term "
2601: 638:(PMW). The Israeli government has also partnered with several Jewish and 330: 116: 2837: 2821: 2513:
Australia & Israel: A Diasporic, Cultural and Political Relationship
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the Diaspora takes responsibility", and that "Even day schools and
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named Katz "Adviser to the Prime Minister of Information Abroad".
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may be in need of reorganization to comply with Knowledge (XXG)'s
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has been called a "reactive and event-driven approach". In 2003,
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Coordination of Government Activities in the Territories (COGAT)
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Conference of Presidents of Major American Jewish Organizations
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Conference of Presidents of Major American Jewish Organizations
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called hasbara "a positive sounding synonym for 'propaganda'".
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Israel's Public Diplomacy: The Problems of Hasbara, 1966-1975
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Hearts and Minds: Israel and the Battle for Public Opinion
2463:. Molad: the center for the renewal of Israeli democracy. 2265: 436:
was appointed to coordinate Israel's domestic and foreign
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to make sure Israel is presented fairly and accurately".
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into supporting Israeli hasbara efforts during the 2010
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Shenhav, Shaul R.; Sheafer, Tamir; Gabay, Itay (2010).
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A 2010 report produced for the Israeli cabinet by the
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Trials of Engagement – The Future of Public Diplomacy
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was formally introduced to the Zionist vocabulary by
2822:"Jewish and Contemporary Origins of Israeli Hasbara" 2354: 958:"Jewish and Contemporary Origins of Israeli Hasbara" 794: 792: 790: 511:wrote in 2001 that hasbara methods used during the 889:"Public diplomacy in Israel – is it a lost cause?" 1212:"Rebuilding Public Diplomacy: The Case Of Israel" 1724:"Adviser to Begin quits to Campaign against Him" 745:Israeli public diplomacy in the Israel–Hamas war 552:Coordination with diaspora Zionist organizations 458:Israeli public diplomacy in the Israel–Hamas war 244:American Israel Public Affairs Committee (AIPAC) 2644:. London: Rowman & Littlefield Publishers. 2324:"The Secret History of the Push to Strike Iran" 1210:Gilboa, Eytan; Shai, Nachman (1 January 2011). 1975:. The Jewish Agency for Israel. 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Meir, Gideon, 24 May 2005 612:Ministry of Foreign Affairs 466:and cited by the newspaper 448:600,000 (about $ 150,000). 318:Early mentions of the term 2935: 2735:Journal of Israeli History 1922:. May 2007. Archived from 1794:"Tinkering with 'Hasbara'" 555: 455: 297:Hasbara efforts often use 260:Israel on Campus Coalition 192:, e.g., in the context of 190:delegitimisation of Israel 2716:Israel's Strategic Agenda 2557:Aouragh, Miriyam (2016). 2355:Mearsheimer and Walt 2007 2264:. Hasbara. Archived from 1115:10.1080/13533310600890067 1033:10.2979/isr.2010.15.3.143 1017:10.2979/isr.2010.15.3.143 872:: CS1 maint: unfit URL ( 760:Media Watch International 652:American Jewish Committee 590:American Jewish Committee 2118:"Thought-police is here" 1520:10.1177/0002764211429366 620:Jewish Agency for Israel 427:Jewish Agency for Israel 2820:Schleifer, Ron (2003). 2492:Shai, 2018 & 129-30 2374:Bard, Mitchell (2009). 740:Israeli Military Censor 681:, Israel at Heart, and 636:Palestinian Media Watch 500:An article once on the 213:IDF Spokesperson's Unit 109:IDF Spokesperson's Unit 2852:Shai, Nachman (2018). 2380:Jewish Virtual Library 1698:"Shmuel Katz's Legacy" 799:Kouts, Gideon (2016). 699:Schusterman Foundation 695:Israeli Apartheid Week 644:Anti-Defamation League 580:, former chair of the 578:Alexander M. Schindler 310: 302: 290: 252:Anti-Defamation League 2772:: transcript Verlag. 1652:. 12 September 1983. 1569:. 17 September 1979. 1548:Based on a search of 1459:Hirschberger, Bernd. 1393:Hirschberger, Bernd. 1353:Hirschberger, Bernd. 1262:Hirschberger, Bernd. 1179:Hirschberger, Bernd. 361:Herut North America's 308: 296: 288: 2914:Propaganda in Israel 2566:Middle East Critique 2332:. 6 September 2019. 2033:"Hasbara spam alert" 2005:The Jewish Chronicle 1833:New York Jewish Week 1826:(12 December 2003). 1599:. 16 December 1981. 1216:Trials of Engagement 848:"The Hasbara Hijack" 710:United Israel Appeal 675:Hillel International 2184:The Times of Israel 1979:on 22 November 2008 1868:1 June 2007 at the 1760:on 13 November 2004 1624:The Washington Post 1597:The Washington Post 1567:The Washington Post 1300:. 31 January 2015. 616:Ministry of Tourism 408:Hasbara Fellowships 325:The Washington Post 56:editing the article 2659:Dart, Jon (2016). 2623:10.1057/pb.2009.15 2551:Al Jazeera English 2446:, p. 124-127. 2074:on 1 October 2011. 2068:The Jerusalem Post 1920:IsraelActivism.com 1889:The New York Times 1798:The Jerusalem Post 1780:The Jerusalem Post 1730:. 6 January 1978. 1728:The New York Times 1671:The New York Times 1492:, p. 125-126. 878:, from archive.org 722:Gaza flotilla raid 402:Also in 2001, the 373:The Jerusalem Post 336:The New York Times 311: 303: 291: 198:cultural diplomacy 2795:Mearsheimer, John 2779:978-3-8394-5509-8 2674:(10): 1402–1418. 2668:Sports in Society 2651:978-1-4422-6598-1 2268:on 29 August 2007 1465:transcript Verlag 1399:transcript Verlag 1359:transcript Verlag 1268:transcript Verlag 1185:transcript Verlag 931:transcript Verlag 687:Birthright Israel 640:Christian Zionist 268:The David Project 84: 83: 76: 49:layout guidelines 16:(Redirected from 2926: 2899:Public relations 2894:Public diplomacy 2880: 2878: 2876: 2860:Albany, New York 2848: 2846: 2844: 2832:(1–2): 125–153. 2816: 2790: 2788: 2786: 2758: 2729: 2710: 2691: 2665: 2655: 2634: 2593:Associated Press 2589: 2563: 2527: 2526: 2508: 2502: 2501: 2489: 2480: 2479: 2477: 2475: 2469: 2462: 2453: 2447: 2441: 2435: 2434: 2432: 2430: 2424: 2417: 2409: 2400: 2399: 2397: 2395: 2371: 2365: 2364: 2352: 2346: 2345: 2343: 2341: 2320: 2314: 2313: 2308: 2306: 2284: 2278: 2277: 2275: 2273: 2258: 2252: 2251: 2249: 2247: 2232: 2226: 2225: 2223: 2221: 2216:on 21 March 2004 2206: 2200: 2199: 2197: 2195: 2175: 2169: 2168: 2166: 2164: 2144: 2138: 2137: 2135: 2133: 2113: 2107: 2106: 2104: 2102: 2082: 2076: 2075: 2070:. 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Zionists
Theodor Herzl
Nahum Sokolow
IDF Spokesperson's Unit
diaspora
Zionists
propaganda
Theodor Herzl
pejorative
Nahum Sokolow
Hebrew
Ron Schleifer
delegitimisation of Israel
BDS
cultural diplomacy
IDF Spokesperson's Unit
Israeli Defense Forces (IDF)
Coordination of Government Activities in the Territories (COGAT)
StandWithUs
American Israel Public Affairs Committee (AIPAC)
Washington Institute for Near East Policy
Anti-Defamation League
Christians United for Israel
Israel on Campus Coalition
AMCHA Initiative
The David Project

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