45:. Saatchi only realised the work was a hoax halfway through the exhibition when he noticed that the girl's name, and that of her teacher John Ivesmail, were both anagrams of Jamie Shovlin. It is occasionally suggested that Saatchi bought the work believing that Jelish was real. Asked about this, Shovlin replied "He fully knew what was going on. But the more I think about it, the more it adds another layer to the piece." Commenting on the exhibition, Jamie said "I wouldn't call it a hoax. It's
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Shovlin claims that the main function of his hoaxes was not simply to fool the audience, but rather to let them gradually realise that they were being tricked, and encourage them to question their preconceptions. To this end he included clues in the exhibitions, such as notes describing
Lustfaust as
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He staged his first exhibition in 2004, at
Riflemaker in London, basing it on what he claimed were the drawings of a disappeared schoolgirl called Naomi V. Jelish. He supported this claim with newspaper cuttings and diaries, and the work was bought for £25,000 by
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to tell his readers how the band had "cocked a notorious snook at the music industry in the late 1970s by giving away their music on blank cassettes and getting their fans to design their own covers." The collection (once exposed) was runner-up for the
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A 2006 project by
Shovlin was an archive of letters and writings titled Mike Harte - Make Art. This piece consisted of an ongoing mail correspondence during 2001 from the Mike Harte, a long-time friend and collaborator of Shovlin.
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prize. In
September 2007 Lustfaust, together with Schneider T.M., gave a concert to help celebrate the opening of the new Berlin exhibition space for Haunch of Venison.
92:(Naomi V Jelish Project), Elspeth & Imogen Turner Collection (Lustfaust Memorabilia Collection, The Black Room Installation, The Ties That Bind Installation,
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band "Lustfaust". This hoax was again supported with a network of websites
Shovlin had created and prompted the cultural critic
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and others), David
Roberts (Fontana Modern Masters). Shovlin is represented by Haunch Of Venison (London, Berlin,
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In 2006 Shovlin created another exhibition based on the memorabilia of the fictional German
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who did something normal in abnormal times, she has, I am sure, existed."
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Jamie
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Shovlin's work can be found in the following collections,
157:"Jamie Shovlin: A Dream Deferred at Haunch of Venison"
53:of somebody from a difficult family, somebody like
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326:Jamie Shovlin, Fontana Modern Masters, 2005
188:"It's only mock 'n' roll but we like it"
221:"You couldn't make it up - but they do"
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252:Januszczak, Waldemar (2 April 2006).
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316:Jamie Shovlin at the Saatchi Gallery
321:Jamie Shovlin, Naomi V Jelish, 2004
49:rather than tricking people. As an
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155:Whitworth, Damian (23 June 2007).
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376:21st-century British male artists
77:steering "dangerously close to
331:Jamie Shovlin, Lustfaust, 2006
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371:21st-century British artists
366:English contemporary artists
219:Lister, David (6 May 2006).
186:Jones, Alice (1 May 2006).
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361:British conceptual artists
306:Horton Gallery Artist Page
33:(born 1978) is a British
282:"MIKE HARTE - MAKE ART"
94:Fontana Modern Masters
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