32:
333:, in arguing that Mumsnet users constituted a minor and insignificant demographic, commented that the website's users were "Guardian-reading, laptop-wielding harpies", and that the website was "peopled exclusively by university-educated, upper-middle-class women who are only "swing voters" in the sense that they swing between voting Labour, Lib Dem and Green".
559:
members to write to their local NHS Trusts and MPs, as well as to share their stories of run-ins with sales reps. In response, a number of NHS Trusts across the UK cancelled or revised their contracts with commercial companies, with over 75 MPs signing an Early Day Motion calling for a ban on sales reps in wards.
562:
In August 2013, the site launched the awareness-raising campaign 'This Is My Child', which aimed to support parents of children with additional needs in raising awareness of how the general public could help make the lives of those caring for children with additional needs easier. The site produced a
554:
In
January 2011, Riven Vincent, a regular Mumsnet user with a severely disabled child, received widespread media attention after posting on the site about her despair in the face of local budget cuts. In response to Vincent's plight, Mumsnet launched its 'Respite Care' campaign, which called on local
356:
extended its Code of
Advertising Practice to include a requirement that paid-for promotional content on social media should be clearly identifiable as an advertisement. In response to this, Mumsnet began to mark product placement discussion threads as "sponsored threads"; during the website's first
426:
took part in a sit down interview with founder
Justine Roberts, who posed questions submitted by Mumsnet users. The interview garnered widespread media coverage, driven in part by the first question: "Why should we believe anything you say when it has been proven that you're a habitual liar?".
348:
As well as selling traditional advertising spaces on the website, Mumsnet also hosts sponsored discussion threads that act as product placements. These sponsored threads take the form of sponsored Q&A threads relevant to the products being marketed, or of "product tests", where site users are
558:
In June 2013, the site launched a campaign to end sales representatives on maternity wards, following numerous complaints of bad practice and a user survey in which 82% of respondents found it unacceptable for commercial companies to access new mothers on hospital wards. The campaign called on
550:
of children through their products and marketing. In
December 2010, Let Girls Be Girls was extended, calling for an end to the display of 'Lads' Mags' in the view of children in supermarkets and stores. The campaign received the support of the main UK magazine retailers, with the exception of
543:, Mumsnet launched its 'Campaign for Better Miscarriage Care'; the campaign proposed a series of recommendations for improving how parents affected by miscarriage were treated within the NHS, detailed in the Mumsnet Miscarriage Code of Care, which was drawn up in consultation with its users.
1109:
339:
Prior to the 2024 general election, the
Mumsnet Manifesto was published, outlining user asks for the next government and began publishing frequent analysis of conversation and sentiment on site using proprietary data analytics tool MumsGPT.
714:
In 2020 and 2021, two studies by academics at UCL highlighted the importance of the site for parents of children with mental health needs, as well as the high quality of the advice and support that these parents receive from other users.
683:. The tendencies were already there, but a messageboard to amplify them and recruit people to the cause never hurts." Beginning in the late 2010s, transgender activists began to refer to Mumsnet by the sarcastic appellation "
508:
contacted
Mumsnet in response to bulletin discussions of Ford's parenting methods, in which users had advocated for personal attacks to be made on Ford and her family. Ford's lawyers claimed that these threads constituted
630:
stated that "When you look at the language being used in some of these forums, you can see how unacceptable it would be if it was aimed towards other races or sexualities, but it seems to be widely accepted against men."
1083:
806:
574:
In May 2017, the site launched a new campaign called 'Better
Postnatal Care: Aftercare, not Afterthought', which aimed to address major failings in the postnatal care system found in their 2017 survey.
1117:
513:, and requested immediate removal of the posts in question. After 12 months of discussion, Mumsnet settled the dispute by apologising publicly to Ford and making a contribution to her legal costs.
243:, who came up with the idea of a website to help parents pool information and advice, following a disastrous first family holiday with her one-year-old twins. Roberts persuaded friends
626:, one of Mumsnet's advertisers, with the protestors stating it was an attempt to draw attention to the "naked truth" that Mumsnet promoted gender hatred. Fathers4Justice activist
516:
In
November 2010, Mumsnet co-founder Justine Roberts wrote to Prime Minister David Cameron, urging reform of the draft Defamation Bill to address the rise of online publication.
1528:
Toddlers: The
Mumsnet Guide: A Million Mums' Trade Secrets: Amazon.co.uk: Mumsnet and the Mumsnet Mums Morningpaper, Carrie Longton, Justine Roberts: 9780747595885: Books
1291:
1248:
325:
seen as arenas in which their votes could be courted. Then-Prime
Minister, Gordon Brown, and the leader of the opposition, David Cameron, both appeared on the website's
2379:
353:
1316:
2037:
1660:
1091:
816:
1393:
546:
In January 2010, the site launched its 'Let Girls Be Girls' campaign. The campaign challenged retailers to ensure that they did not contribute to the premature
381:
was "100% right" in stating that "no self-respecting small businessman with a brain in the right place would ever employ a lady of child-bearing age." In 2019,
993:"Queen's Speech gets the Mumsnet treatment: Mumsnetters are being described as the next election's swing voters. So what did they make of the Queen's Speech?"
2364:
296:
1477:
369:
with celebrities and politicians. Then Prime Minister David Cameron was challenged over the provision of free nappies for disabled children, and in 2011,
1341:
258:
and many other leading UK government ministers took part in live webchats with Mumsnet users. In March 2010 Mumsnet's 10th birthday party was hosted by
1502:
1938:
1426:
336:
The 2010 election was hailed by some as "The Mumsnet Election" and the site has played an increasingly prominent role in UK general elections since.
1630:
2384:
1452:
2282:
1713:
949:
1531:
2359:
314:
917:
287:
s 2010 Power 100. In February 2013, Roberts and co-founder Longton were assessed as the 7th most powerful women in the United Kingdom by
1682:
1982:
2324:
2060:
706:, withdrew from a "Mumsnet rated" promotional agreement after campaigners drew attention to alleged transphobic content on the site.
2369:
115:
2138:
844:
496:
exploit. The site later published an explanation of the incident saying it was due to Heartbleed and the vulnerability was fixed..
2277:
583:
The forum has been portrayed in the media as being populated by pushy and anxious mothers, including on TV comedy shows such as
524:
Mumsnet has initiated several national campaigns, and has publicly supported a number of causes related to parenting. Both the '
138:
2086:
357:
10 years, no systematic distinction existed for users to discern between paid-for discussions and user-generated discussions.
53:
563:
myth-busting guide to additional needs for the public, supporting material produced by its users and partner organisations (
2167:"An investigation of the information provided to the parents of young people with mental health needs on an internet forum"
1608:
602:
alleged that websites such as Mumsnet, which focused on graphic and negative accounts of childbirth, had led to a rise in
1367:
571:
and Every Disabled Child Matters), and hosted a series of blogs and webchats on parenting a child with additional needs.
2029:
1968:
865:
250:
The website grew to become one of the most influential online forums for parents; in November 2009, then–Prime Minister
1110:"Mumsnet isn't representative of the 'squeezed middle'. It's just a bunch of Guardian-reading, laptop-wielding harpies"
2389:
1668:
1132:
96:
931:
627:
1046:
68:
973:
585:
1394:"Boris Johnson denies being 'habitual liar' as Tory MP says Sue Gray report 'a slap in the face' – as it happened"
2278:"Mothers with Attitude—How the Mumsnet Parenting Forum Offers Space for New Forms of Femininity to Emerge Online"
2010:
1963:
1699:
830:
591:
2374:
680:
75:
49:
1216:
1190:
536:
42:
302:
In 2018, Mumsnet had 1.3 billion page views from 119 million unique users, and a revenue of £8.6 million.
1847:
1798:
992:
82:
2116:
1638:
684:
671:
2112:
453:
books, based largely on the advice posted by the site's users since its launch in June 2000. These are
1864:
692:
1764:
1574:
1028:
959:
64:
2224:"The Use of Mumsnet by Parents of Young People With Mental Health Needs: Qualitative Investigation"
811:
599:
529:
2139:"Mumsnet users declare Flora margarine boycott after brand cuts ties over claims of transphobia"
492:
In April 2014, Mumsnet had user accounts hijacked, and its CEO was impersonated as part of the
2320:
2255:
2204:
2186:
1877:
1478:"Mumsnet founder Justine Roberts puts users' questions to Keir Starmer and Bridget Phillipson"
1401:
1140:
699:
688:
623:
390:
2299:
2291:
2245:
2235:
2194:
2178:
1775:
1392:
Slawson, Nicola; Thomas, Tobi; Slawson (now), Nicola; Thomas (earlier), Tobi (1 June 2022).
568:
525:
271:
2143:
1913:
1503:"Mumsnet founder Justine Roberts puts users' questions to Shadow Chancellor Rachel Reeves"
703:
665:
615:
416:
240:
228:
1740:
313:
In November 2009, several political leaders held live chats on Mumsnet in advance of the
288:
1549:
317:, in part due to the website's primary demographic being regarded by politicians as key
2250:
2223:
2199:
2166:
1342:"Mumsnet founder Justine Roberts puts users' questions to Prime Minister Boris Johnson"
660:
386:
322:
244:
224:
1786:
1317:"Hillary Clinton - yes, Hillary Clinton - answers MNers' questions: come and watch! |"
1165:
883:
758:
2353:
1064:
1010:
547:
438:
423:
412:
382:
378:
255:
89:
2011:"Fathers 4 Justice Stage Naked Mumsnet Protest in Marks & Spencer Oxford Street"
1901:
1292:"Webchat with Jeremy Corbyn, leader of the Labour Party, Tuesday 30 May at midday |"
2222:
Croucher, Lauren; Mertan, Elif; Shafran, Roz; Bennett, Sophie D. (September 2020).
1273:
1249:"Webchat with John McDonnell MP, Shadow Chancellor, Tuesday 18 September at 11am |"
669:, described the forum as a "toxic hotbed of transphobia". Edie Miller, writing for
434:
400:
374:
329:
in quick succession, an event that was highly publicised. Conservative commentator
277:
In May 2011, Roberts founded Gransnet, a sister site to Mumsnet for users over 50.
267:
251:
1368:"Boris Johnson struggles to name favourite kid's book despite 'lots of parenting'"
1230:
807:"Power of Mumsnet grows as Gordon Brown hails it as a 'great British institution'"
555:
authorities to provide adequate short breaks for families with disabled children.
274:
gave speeches. Gordon Brown referred to Mumsnet as a "great British institution".
2314:
2182:
2165:
Mertan, Elif; Croucher, Lauren; Shafran, Roz; Bennett, Sophie D. (1 March 2021).
1600:
1453:"Mumsnet founder Justine Roberts puts users' questions to Chancellor Rishi Sunak"
648:
644:
640:
540:
430:
404:
292:
263:
31:
2295:
1105:
603:
504:
In April 2006, lawyers acting for "childcare guru" and former maternity nurse
493:
330:
318:
2190:
1848:"Riven Vincent's despair over social care cuts signals depth of misery ahead"
1405:
1144:
1988:
954:
759:"MUMSNET LIMITED - Overview (free company information from Companies House)"
656:
505:
450:
2259:
2208:
1889:
1888:
EDM 319 – sales reps on marketing wards. 79 signatures (11 September 2013)
1029:"Prime Minister is scraping the barrel with biscuit silence, claim mothers"
731:
918:"Mumsnet Premium membership - please support us if you can | Mumsnet"
137:
1829:
1811:
1535:
791:
786:
655:
rights group HERO, but faced criticism for restricting use of the terms '
619:
366:
326:
675:
in 2018, stated that "Mumsnet is to British transphobia more like what
643:
content. In 2018, Mumsnet introduced new rules regarding discussion of
408:
161:
20:
2304:
1133:"The Mumsnet election - parties use parenting website as battlefield"
564:
394:
259:
220:
1661:"Gina Ford accepts five-figure sum over libel claim on Mumsnet site"
1427:"PM denies he is 'habitual liar' in Mumsnet interview – follow live"
535:
In response to forum users' experience with care and support in the
2087:"How an Online Forum for Moms Became a Toxic Hotbed of Transphobia"
2240:
736:
676:
651:
discussion, a move which was seen as a broadly positive change by
510:
299:(CBE) in the 2017 New Year Honours, for services to the economy.
652:
370:
1939:"Our survey: what women told us about care on postnatal wards"
305:
In April 2020, Mumsnet announced a premium membership option.
25:
2061:"Mumsnet brings in tougher forum rules after transgender row"
647:
issues after controversy surrounding allegations of allowing
618:
launched a campaign highlighting Mumsnet's alleged agenda of
532:' campaigns had their roots in discussions held on Mumsnet.
2342:
2319:. Bigley, West Yorks, England: Emerald Publishing Limited.
1878:
http://www.mumsnet.com/campaigns/bounty-reps-campaign-index
974:"Mumsnet set to wield real clout in the election campaign"
231:
for discussion between parents of children and teenagers.
732:"MumsNet.com WHOIS, DNS, & Domain Info - DomainTools"
270:, and both then-Prime Minister Gordon Brown and his wife
174:
1217:"Recognising ads: Social media and influencer marketing"
1084:"Mumsnet knows no mercy – and not just for Ed Miliband"
1065:"David Cameron blames Mumsnet webchat delays on laptop"
474:
Top Bananas!: The Best Ever Family Recipes from Mumsnet
1601:"Heartbleed hacks hit Mumsnet and Canada's tax agency"
1983:"Mumsnet is driving fear of childbirth, expert warns"
1812:"David Cameron has let parents of disabled kids down"
1231:"UKIP leader Nigel Farage undergoes Mumsnet grilling"
639:
The site has been criticized on the grounds it hosts
950:"Parties set sights on mums in the Mumsnet election"
1741:"Campaign over gender-specific books gains support"
1047:"David Cameron answers questions on Mumsnet – live"
206:
188:
180:
170:
160:
152:
144:
56:. Unsourced material may be challenged and removed.
2276:Pedersen, Sarah; Smithson, Janet (May–June 2013).
1981:
866:"BBC Radio 4 - Woman's Hour - The Power List 2013"
441:have all taken part in similar Q+As with Roberts.
2030:"Has Mumsnet become a hub of online transphobia?"
1902:http://www.mumsnet.com/campaigns/this-is-my-child
262:UK at their London headquarters. Guests included
1914:"The Mumsnet Campaign for Better Postnatal Care"
397:policy and inter-party issues of anti-semitism.
884:"Justine Roberts CBE | Women in the Humanities"
349:offered free samples in exchange for feedback.
247:and Steven Cassidy to help her build the site.
465:(2010). The website's latest parenting guide,
415:have all also taken part in Mumsnet webchats.
472:Other publications include a cookbook titled
8:
1900:Mumsnet: This Is My Child campaign homepage
297:Commander of the Order of the British Empire
130:
860:
858:
831:"Mumsnet goes grey as it launches Gransnet"
622:. The campaign included a naked protest at
1683:"Mumsnet founders demand libel law reform"
129:
2303:
2249:
2239:
2198:
1830:"When Mumsnet speaks, politicians listen"
116:Learn how and when to remove this message
1890:http://www.parliament.uk/edm/2013-14/319
787:"When Mumsnet Speaks Politicians Listen"
2380:Internet properties established in 2000
1631:"Mumsnet and Heartbleed as it happened"
723:
2113:"Why Is British Media So Transphobic?"
932:"Politicians woo 'Mumsnet' generation"
845:"Wake up to a new dawn of Grey Power'"
2040:from the original on 4 September 2022
1714:"The fightback against gendered toys"
1611:from the original on 29 November 2017
1575:"How to Blitz Nits and Other Nasties"
1550:"The Mumsnet Book of Bedtime Stories"
1191:"AIBU? Mumsnet can sway the election"
7:
1131:Davies, Caroline (9 February 2010).
781:
779:
389:have both faced questions about the
315:2010 United Kingdom general election
54:adding citations to reliable sources
2365:Discrimination against LGBTQ people
2283:Women's Studies International Forum
2085:Livingston, Eve (6 December 2018).
1011:"Brown takes break in biscuit quiz"
482:How to Blitz Nits and Other Nasties
2028:Woodhead, Hannah (30 April 2018).
1980:Whipple, Tom (13 September 2018).
1876:Mumsnet: Bounty campaign homepage
419:also did a video Q&A in 2014.
14:
606:(fear of childbirth) in Britain.
377:told Mumsnet users that UKIP MEP
2111:Miller, Edie (5 November 2018).
1712:Cochrane, Kira (22 April 2014).
1366:Pochin, Courtney (1 June 2022).
991:Pidd, Helen (18 November 2009).
136:
30:
2015:International Business Times UK
815:. 12 April 2011. Archived from
663:'. Eve Livingston, writing for
598:In 2018, Catriona Jones of the
354:Advertising Standards Authority
280:Roberts, the CEO, was named in
239:Mumsnet was created in 2000 by
41:needs additional citations for
2385:Internet-related controversies
1739:Masters, Tim (17 March 2014).
958:. 3 April 2010. Archived from
449:Mumsnet has published several
1:
2316:The Politicization of Mumsnet
1667:. 10 May 2007. Archived from
1599:Kelion, Leo (14 April 2014).
1166:"GE24: The Mumsnet Manifesto"
1082:Lewis, Jemima (12 May 2009).
422:In 2022, then Prime Minister
2183:10.1016/j.invent.2020.100353
1700:Open letter to David Cameron
907:Mumsnet Annual Accounts 2018
455:Pregnancy: The Mumsnet Guide
478:The Book of Bedtime Stories
459:Toddlers: The Mumsnet Guide
2406:
2296:10.1016/j.wsif.2013.03.004
2059:Ntim, Zac (13 June 2018).
763:beta.companieshouse.gov.uk
18:
16:Internet forum for parents
1274:"Webchats | Mumsnet"
469:, was published in 2011.
463:Babies: The Mumsnet Guide
135:
2370:Feminism and transgender
2360:British women's websites
2313:Pedersen, Sarah (2020).
295:. Roberts was appointed
19:Not to be confused with
2137:Lothian-MacLean, Moya.
687:", in reference to the
537:National Health Service
2171:Internet Interventions
1967:, Series 1 Episode 2,
541:miscarried pregnancies
194:; 24 years ago
227:, created in 2000 by
365:The site has hosted
254:, opposition leader
235:History and finances
192:11 January 2000
50:improve this article
1799:Lads' mags campaign
1689:. 19 November 2010.
1687:The Daily Telegraph
1641:on 29 December 2017
1237:. 24 February 2011.
1114:The Daily Telegraph
1094:on 7 December 2009.
1088:The Daily Telegraph
1071:. 19 November 2009.
1053:. 19 November 2009.
938:. 18 February 2010.
849:The Daily Telegraph
812:The Daily Telegraph
685:Prosecco Stormfront
207:Current status
132:
2390:Parenting websites
2228:JMIR Mental Health
1854:. 23 January 2011.
1836:. 20 January 2011.
1787:Let Girls Be Girls
1035:. 17 October 2009.
1017:. 17 October 2009.
795:. 20 January 2011.
635:Transgender issues
600:University of Hull
530:Let Books Be Books
1120:on 20 March 2011.
1108:(17 March 2011).
698:In October 2019,
689:white supremacist
624:Marks and Spencer
467:The Mumsnet Rules
361:Webchats and Q+As
344:Sponsored content
214:
213:
145:Available in
126:
125:
118:
100:
2397:
2346:
2345:
2343:Official website
2330:
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2045:
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2019:
2018:
2017:. 19 March 2012.
2007:
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1637:. Archived from
1627:
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1128:
1122:
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1116:. Archived from
1102:
1096:
1095:
1090:. Archived from
1079:
1073:
1072:
1061:
1055:
1054:
1043:
1037:
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888:wih.web.ox.ac.uk
880:
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862:
853:
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841:
835:
834:
827:
821:
820:
819:on 13 June 2010.
803:
797:
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783:
774:
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771:
769:
755:
749:
748:
746:
744:
728:
702:, the makers of
681:American fascism
569:Contact a Family
526:Let Toys Be Toys
286:
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2375:Internet forums
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2275:
2272:
2270:Further reading
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2159:
2149:
2147:
2144:The Independent
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2009:
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1994:
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1961:
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1947:
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1943:www.mumsnet.com
1937:
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1918:www.mumsnet.com
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1823:
1818:. 2 March 2011.
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1718:The Guardian
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166:£8.6 million
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48:Please help
43:verification
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2117:The Outline
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2044:4 September
1948:19 February
1923:19 February
1750:13 November
1724:13 November
1584:19 February
1559:19 February
1326:19 February
1301:19 February
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1106:Young, Toby
893:19 February
743:28 February
672:The Outline
649:transphobic
645:transgender
641:transphobic
586:Outnumbered
480:(2013) and
461:(2009) and
431:Rishi Sunak
405:Dawn French
293:BBC Radio 4
272:Sarah Brown
264:Ed Miliband
175:mumsnet.com
106:August 2020
2354:Categories
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2290:: 97–106.
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2150:20 January
1536:0747595887
1372:The Mirror
719:References
693:Stormfront
604:tokophobia
494:Heartbleed
331:Toby Young
199:2000-01-11
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1989:The Times
1665:The Times
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1033:The Times
955:The Times
768:21 August
657:cisgender
579:Criticism
551:WHSmith.
520:Campaigns
506:Gina Ford
451:parenting
65:"Mumsnet"
2260:32880583
2209:33365258
2038:Archived
1834:BBC News
1816:BBC News
1745:BBC News
1720:. London
1645:17 April
1609:Archived
1605:BBC News
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1069:BBC News
1015:BBC News
936:BBC News
792:BBC News
691:website
620:misandry
488:Security
484:(2017).
476:(2014),
457:(2009),
367:webchats
327:webchats
189:Launched
184:Optional
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2096:6 April
2091:Broadly
1867:Mumsnet
1801:Mumsnet
1789:Mumsnet
1777:Mumsnet
1766:Mumsnet
1702:Mumsnet
1635:Mumsnet
1615:21 June
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1170:Mumsnet
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700:Upfield
659:' and '
528:' and '
500:Lawsuit
409:Gok Wan
373:leader
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309:Media
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