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reputations of places and regions becomes a conceptual shorthand which lends credibility to claims and beliefs, such as the truthfulness of a scientific finding (e.g., "Cambridge" - whether USA or UK), the believability of a religious claim or an event (e.g., "Mecca"), or the trustworthiness of a product (e.g., "Swiss" watches). For these reasons, the identities of places are durable and city-marketing fails, place-marketing does not work or city-branding is unsuccessful: the entire network of place-myths has to be reworked if one place-myth is to be altered relative to others.
258:. These place-images and regional- and place-myths take on meanings through their similarity or difference from other places people know. Spatialization is argued to be a regime of "spacings" and "placings" of people and activities. Given activities or behaviours are related to "places-for-this" and "places-for-that." Several typical spatializations can be detected: centre-margin, mosaics of different identities, binary divisions (black-white, civilized-barbarian, etc.), near-far continua (local-foreign).
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Spatializations are therefore both ways of fixing in place cultural values and important social meanings, but also change over time. Globalization is an example of the changing spatialization of the world. Examples might include cases where a region becomes stereotyped and idolized as part of the
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Spatialization offers a way of talking about how place-images and regional- and place-myths, cognitive mappings and so on are part of wider "formations" and come to have an economic impact by being put into practice, such as through the marketing of tourism destinations, and the way that the
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English translation of Henri Lefebvre's French term "l'espace". However, Shields embues the concept with a sense of being a general, socio-cultural attribute, as in the work of
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actualizations of these spatial orders or regimes. However they are contested and the focus of struggles over the meaning of places, or manners, or over the reputation of neighbourhoods.
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who makes one mention of the term but does not theorize it) rather than a spatial regime that is dialectically produced as part of a
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Social
Spatialisation and the Built Environment: The Case of the West Edmonton Mall
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University of Sussex Urban and
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Places on the Margin: Alternate
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