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has been a series of multi-platform, cross-promotional world media events centered on television, with claims to technical, cultural, broadcasting, Internet, advertising, marketing, and even management innovation. It was accessible in the traditional way on free-to-air, via the official Big
Brother
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While the technological infrastructure is ready, the economic prospects sweet, and the audience primed, the media industries haven’t done a very good job of collaborating to produce compelling transmedia experiences. Even within the media conglomerates, units compete aggressively rather than
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website with discussion forums, on unofficial fan sites. It was catchable via radio updates. There was telephone voting, SMS updates to mobiles, and in the UK, there was live coverage and unedited rushes on a digital channel in
Britain up to 18 hours a day.
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went to games, those games didn’t just enact film events; they showed what life would be like for a Jedi trainee or a bounty hunter. Increasingly, elements are dropped into the films to create openings that will be fully exploited only through other
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is one example of how networks are expanding their television series to become “multi-platform.” Different characters and story arcs are able to be explored through their website and webisodes.
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The most successful transmedia franchises have emerged when a single creator or creative unit maintains control. One notable example is
Lucasfilm, which has managed and cultivated its
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moved into print, its novels expanded the timeline to show events not contained in the film triplogies, or recast the stories around secondary characters, as did The Tales from the
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When
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collaborate. Many believe that much greater coordination across the media sectors is needed to produce transmedia content.
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Cunningham, Stuart (2005). "Culture, Services, Knowledge: Television between Policy
Regimes". In Janet Wasko (ed.).
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2001 was an early multi-platform television-based project.
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personal reflection, personal essay, or argumentative essay
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Convergence
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